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Jeff Brooks, Supporter Connection Survey

Suppose I told you there’s a fundraising tool you (yes you!) can put to work that will do these things: Gather information on what motivates your best donors to give, so you can speak more personally and relevantly to them.Meaningfully…

Save the Snails Hyper-Personalisation In Action

August 16, 2017

Hyper-Personalisation, Sean Triner, Supporter Connection Survey

Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…

The Most Crazy Thing I Ever Heard

August 16, 2017

Cost of Fundraising, Sean Triner, Supporter Connection Survey

I heard the most crazy thing ever: A frustrated charity fundraiser told me that they had to cancel their annual survey this year. Why? Had it failed to work? Not at all. It was still gathering game-changing data from their…

The Data Does Wonders, But Only If You Use It

August 15, 2017

Data, Sean Triner, Supporter Connection Survey

When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…

How You Can Have Your Own Ice Bucket Challenge-Like Success

August 9, 2017

Jeff Brooks, Sean Triner, Supporter Connection Survey, Survey

Remember the Ice Bucket Challenge? It happened in the Summer of 2015 when the ALS Association in the US (and a number of related organizations around the world, where ALS is often called motor neurone disease) became the beneficiaries of a gargantuan…

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

August 1, 2017

Coaching+, Jeff Brooks, Supporter Connection Survey, Training

One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…

The Most Powerful Communication Tool: The Supporter Connection Survey

June 30, 2017

Sean Triner, Supporter Connection Survey, Training

A proven method for increasing revenue, uncovering legacy donors and improving donor-centricity. With data-led fundraising guru Sean Triner Do you have lots of lovely donors supporting your work? Do you have a direct mail program? Or an online fundraising program?…

What is Essential Data to Capture and Why?

April 19, 2017

Data, Jeff Brooks, Pareto Fundraising, Rage Giving, Sean Triner, Supporter Connection Survey

It’s called “rage giving” — impulsive donations to organisations seen as resisting the agenda of US President Trump. It has resulted in an astounding outpouring of philanthropy for some organisations: The American Civil Liberties Union has raised more than $80…

Magical New Survey Type Can Power Fundraising Growth for Years to Come

April 18, 2017

Jeff Brooks, Pareto Fundraising, Sean Triner, Supporter Connection Survey