Donor Advised Funds (DAF) in the USA and UK (called PAFs in Australia) are a very big deal, and getting bigger. They have gone from being a sort of fringe way some donors gave, to a massive and important donation…
Read More4 Types of Surveys for Fundraisers – 3 Are Good, One is GREAT
Surveys are an important tool in any kind of marketing, including fundraising. Here are four distinct types of survey that you might consider using in your fundraising program: 1. Quantitative research survey This one is meant to give you a…
Read MoreHow the Supporter Connection Survey Transformed This Fundraiser Forever
I had never fundraised before. Neither had my colleague, Carrie. But to keep our mission at ECAD going strong, fundraising is a necessity. People with disabilities count on our service dogs to help them gain greater independence and mobility. So…
Read MoreThis Breakthrough in Donor Surveys Can Unlock a Treasure Trove of Bequests
It may sound unbelievable… Right now, you have donors who are ready to include your organization in their will. They want to leave a legacy that changes the world for future generations. And they’re just waiting for you to ask!…
Read MoreWant More Fundraising Revenue? Give Donors a Personalised Experience!
You’re at a party with people chatting all around you. You can’t hear specific conversations. But then something happens: your name is mentioned. Instantly, your attention is captured!* Your brain has an amazing ability. It sifts and sorts through millions…
Read MoreThe Strange Survey Question that Can Help You Uncover Your “Hidden” Major Donors
I could hardly believe it the first time I saw it, but here’s a question that can help you raise a lot of extra money from donors you never knew had the capacity to give large donations. Here’s the question:…
Read More7 Boring Ways to Transform Your Fundraising
Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to sell as many industrial tools and supplies as possible. Yes, that’s just as exciting as it sounds. My liberal arts education hadn’t trained…
Read More€60,000 of extra fundraising revenue — and that’s not all!
Corinna Wagner of ADRA Austria faces a situation a lot of us struggle with: A small donor file. Her donors are great. But without the scale of a larger file, it can be a challenge to make campaigns really work…
Read MoreThe Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!
I started my working life in customer service, selling women’s shoes. This had two major impacts on my life. I have a shoe addiction that appears to be incurable. I have always believed that understanding your customer leads to the best…
Read MoreVIDEO: How a Supporter Connection Survey Transformed Our Fundraising
Rose Young, Campaign Team Leader at Baptist World Aid in Australia, wanted to know how to create a Supporter Connection Survey. She’d heard about them and how effective they are, but had never done one. She Googled it and found…
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