Branding Archives

VIDEO: Blithering Idiots Consider Re-Branding Their Organization

March 11, 2019

A new brand will solve all your problems! The Blithering Idiots believe this with all their hearts. And they’re ready to spend big money on a total brand transformation that will change everything, from the font they use to their target…

Why Commercial-Style Branding Will Destroy Your Fundraising

September 6, 2017

Jeff Brooks

Creative, Jeff Brooks

Commercial-style branding is a clearly defined discipline, developed over the past hundred years or so for the marketing of goods. The whole notion of commercial branding — that you make a promise and fulfil it with a product — collapses…

Six Steps to Make Your Communications Sticky

September 1, 2017

Sean Triner

Chip and Dan Heath, Communications, Copywriting, Creative, Emotion, Fundraising Books, Jeff Brooks, Made to Stick, Sean Triner

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How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…

Thank You For ‘Hanging Out’ With Me

December 13, 2016

Sean Triner

Copywriting, Creative, Design, Emotion, Jeff Brooks, Older Donors, Thanking

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By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…

VIDEO: Blithering Idiots Consider Re-Branding Their Organization

Why Commercial-Style Branding Will Destroy Your Fundraising

Six Steps to Make Your Communications Sticky

Thank You For ‘Hanging Out’ With Me

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

VIDEO: Blithering Idiots Consider Re-Branding Their Organization

Why Commercial-Style Branding Will Destroy Your Fundraising

Six Steps to Make Your Communications Sticky

Thank You For ‘Hanging Out’ With Me

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2