Direct Mail Archives

How the 40-40-20 Rule Gives You Freedom, Confidence, and Success in Fundraising

November 14, 2022

Jeff Brooks

Let me share a rule I learned from a grizzled old-time direct response professional. He learned it from the classic days of commercial direct response, when he’d spent years creating direct mail for magazine subscriptions. It’s called the 40-40-20 Rule. …

5 More Winning Ways to Start Your Next Fundraising Appeal

October 3, 2022

Lisa Sargent

Direct Mail, Writing

Lisa Sargent’s last post on this blog, 6 Winning Ways to Start Your Next Fundraising Appeal, was so popular, that we asked her to give you even more! Over to Lisa… The right lead on a fundraising letter is like…

6 Winning Ways to Start Your Next Fundraising Appeal

July 4, 2022

Lisa Sargent

Direct Mail, Writing

Ah, the terror of the blank page. That blank screen – that blinking cursor – that unstarted fundraising appeal – staring back at you from the void. Waiting for you to let it soar with a clear, powerful, captivating lead……

An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

May 23, 2022

Jeff Brooks

Digital Fundraising, Direct Mail, Time Management

I remember that panicked feeling that arose when someone suggested doing an integrated multi-channel fundraising campaign. What it meant to me, the frontline copywriter, was four times as much work crammed into the same amount of time as a “normal”…

Want More Fundraising Revenue? Give Donors a Personalised Experience!

January 6, 2022

Sean Triner

Direct Mail, Writing

You’re at a party with people chatting all around you. You can’t hear specific conversations. But then something happens: your name is mentioned. Instantly, your attention is captured!* Your brain has an amazing ability. It sifts and sorts through millions…

Do I Still Love Premiums!? (2022 update added)

January 4, 2022

Sean Triner

Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving

Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016. Also, direct mail is also the…

Pop Art Surprised Businessman e1517479584911

Should You Dive into Direct Mail? Here’s What You Need to Know First

December 9, 2019

Sean Triner

Direct Mail, Maths of Fundraising

You’ve heard the news: Direct Mail is not dead. In fact, it’s still where much of the action is for fundraisers. Does that mean your organisation should dive into Direct Mail if you are not already doing it? Maybe. I’m…

Pop Art Senior Woman Riding Scooter e1570866857578

2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019

Fiona McPhee

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing

I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…

What Your Direct Mail is Like for Real People

October 7, 2019

Fiona McPhee

Direct Mail, Donor Psychology

I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…

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3 Last-Minute Tweaks for Your End-of-Year Campaign

September 30, 2019

Fiona McPhee

Direct Mail

Tweak: a fine adjustment to a mechanism or system Here are some fine adjustments you can do that can meaningfully improve your upcoming year-end campaign. Tweak One Make a direct ask. As in “Fiona, will you please make a donation…

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How the 40-40-20 Rule Gives You Freedom, Confidence, and Success in Fundraising

5 More Winning Ways to Start Your Next Fundraising Appeal

6 Winning Ways to Start Your Next Fundraising Appeal

An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

Want More Fundraising Revenue? Give Donors a Personalised Experience!

Do I Still Love Premiums!? (2022 update added)

Should You Dive into Direct Mail? Here’s What You Need to Know First

2 Truths Your Donors Wish You Understood about Direct Mail

What Your Direct Mail is Like for Real People

3 Last-Minute Tweaks for Your End-of-Year Campaign

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

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FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2