pop art hamster wheel

Is Your Fundraising Career Like a Hamster Wheel? Jump off Now and Start Making Progress

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Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
You don’t need me to tell you: Fundraising is hard work. It’s also repetitive. An annual cycle that repeats and repeats and repeats. Sometimes it can make you wonder if you’re really making any progress. Don’t get me wrong –…
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An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

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Digital Fundraising, Direct Mail, Time Management
I remember that panicked feeling that arose when someone suggested doing an integrated multi-channel fundraising campaign. What it meant to me, the frontline copywriter, was four times as much work crammed into the same amount of time as a “normal”…
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Pop Art Woman Announcement Megaphone

VIDEO: 6 Big Tips for Big Campaigns

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Fundraising
Want to make an important direct mail campaign stronger? Sean and I have six big tips that can really super-charge response: Mail in a stand-out envelope — bigger, more colourful, not the usual!Use a matching gift offer.Enhance the pack in…
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Really Integrating Direct Mail with Major Donors and Bequests

Really Integrating Direct Mail with Major Donors and Bequests

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Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
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