You don’t need me to tell you: Fundraising is hard work. It’s also repetitive. An annual cycle that repeats and repeats and repeats. Sometimes it can make you wonder if you’re really making any progress. Don’t get me wrong –…
Read MoreAn Integrated Multichannel Fundraising Campaign Is Easier Than You Think
I remember that panicked feeling that arose when someone suggested doing an integrated multi-channel fundraising campaign. What it meant to me, the frontline copywriter, was four times as much work crammed into the same amount of time as a “normal”…
Read MoreVIDEO: 6 Big Tips for Big Campaigns
Want to make an important direct mail campaign stronger? Sean and I have six big tips that can really super-charge response: Mail in a stand-out envelope — bigger, more colourful, not the usual!Use a matching gift offer.Enhance the pack in…
Read MoreReally Integrating Direct Mail with Major Donors and Bequests
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
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