Storytelling Archives

Effective Fundraising Is Always a “Choose Your Own Adventure” Story

November 19, 2018

Remember those Choose Your Own Adventure books? They are kid-fiction adventures that originated in the late 70s. Each book is narrated in the second person — you — and offers periodic decision points for the reader. It goes something like…

5 Professional Tips for Making Your Fundraising Stories Sing

April 3, 2018

Jeff Brooks

copywriting, creative, emotion, Jeff Brooks, Kristine Poggioli

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Jeff Brooks joins long-time friend and colleague, Kristine Poggioli to talk about writing great stories for fundraising — for direct mail, email, or any other medium. Kristine’s tips for fundraising stories that really do the job: Grab the reader’s attention…

Angry Bees and Direct Mail Fundraising

February 19, 2018

Sean Triner

creative, Sean Triner

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Not long ago, when I was in Toronto airport on Canada Day (1st July) I read a fascinating story about a ‘Transportation mishap’ (no kidding, that is what the local paper called it). A truck with millions of bees had…

The Uncomfortable Blessing of Fundraising

February 19, 2018

Jeff Brooks

creative, emotion, Jeff Brooks

No Comments

I was in Uganda, gathering stories on behalf of a client. At that time, Uganda was Ground Zero of the AIDS epidemic. The disease had devastated parts of the country, killing nearly all adults under 60. The tranquil beauty of…

You Have No Dramatic Stories to Tell? You’re Looking at it Wrong!

February 19, 2018

Jeff Brooks

copywriting, creative, emotion, Jeff Brooks

We don’t have any dramatic stories to tell! How can we tell great stories? We don’t work with babies or puppies! We have no way to be emotional. Have you heard or said things like this? It’s flat-out wrong. If…

How Dad’s Last Story Changed My Life

February 13, 2018

Jeff Brooks

creative, emotion, Jeff Brooks

Like many people, I spent much of my life believing my father was immortal. Then he told me a story that changed that. When dad was diagnosed with cancer, I knew he was going to beat it. The whole family…

Six Steps to Make Your Communications Sticky

September 1, 2017

Sean Triner

Chip and Dan Heath, communications, copywriting, creative, emotion, Fundraising Books, Jeff Brooks, Made to Stick, Sean Triner

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How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…

The Power of Witnessing

July 20, 2017

Sean Triner

copywriting, creative, Sean Triner, storytelling

Many charities have proven that telling individual stories is more motivating for potential donors than throwing statistics and numbers at them. Telling potential donors that there are 10,000 people diagnosed with a disease per annum is not as effective as…

Effective Fundraising Is Always a “Choose Your Own Adventure” Story

5 Professional Tips for Making Your Fundraising Stories Sing

Angry Bees and Direct Mail Fundraising

The Uncomfortable Blessing of Fundraising

You Have No Dramatic Stories to Tell? You’re Looking at it Wrong!

How Dad’s Last Story Changed My Life

Six Steps to Make Your Communications Sticky

The Power of Witnessing

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don’t want to miss out.

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

REGISTER HERE!

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2