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Moceanic Blog

September week 1 1024x768 1

3 Easy Ways to Super-Charge Your Year-End Fundraising

Major and Mid Value Donors, Maths of Fundraising
In the USA around 40% of all charitable giving happens in the month of December*. It’s a time when many donors are in a giving mood. You already know that I’m sure. And you already have an awesome year-end campaign…
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August week 4 1024x768 1

Your Complete How-To for the Power of Matched Giving Fundraising

Offer
Everyone loves a bargain. That’s why we so often see commercial advertising that’s entirely focused on low prices. Like Half-Off Sales and Buy One, Get One Free. A bargain is one of the most dependable ways marketing has to overcome…
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August week 3 1024x768 1

Two Things That Turn Your Fundraising into “Crap” – and How to Avoid Them

Writing
“The most essential gift for a good writer is a built-in, shock­proof, crap detector.” That’s what Ernest Hemingway said. A super-helpful corollary to that is from author and cultural critic Neil Postman: “At any given time, the chief source of…
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August week 2 1024x768 1

What to Do When Your Workload Is Overwhelming

Productivity, Time Management
Last week really sucked for me. I had too much going on: projects with tight deadlines. Meetings that kept me from getting work done. A confusing and scary letter from the IRS. I felt overwhelmed and defeated. Worse yet, the…
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August week 1 1024x768 1

How to Handle It When They Doubt Your Fundraising Expertise

Productivity, Tribute
“Mr. Brooks, there’s no way that can be true. I think you are lying.” I’ve been told that more than once, specifically to my claim that longer messages usually work better than short ones in fundraising. It’s one of the…
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Week 5 False Urgency

Is “False Urgency” Stressing You Out and Making Your Organization Less Effective?

Productivity, Time Management, Workplace
Urgency at work is a fact of life. Especially at nonprofits. There’s so much to do, and usually not enough people to do it all. Emergencies come up out of the blue, throwing the best of planning and schedules out…
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