You could be raising a lot more money than you are. Maybe millions more. Where are these missing millions? In your database. Really. It’s the money people would donate if only you gave them the right opportunity. The problem is…
Fundraisers can spend a lot of time asking “Where can I find some major donors?” They can spend enormous resources trying to sniff out wealthy would-be donors in all kinds of places. Clever fundraisers do it the easy way: They start…
If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…
Firstly, well done for reading past the title of this article. The word Math can scare many fundraisers away. But you and I know that any serious fundraiser needs to understand the numbers behind fundraising. And this is rather easy…
It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
