VIDEO: 5 Steps to Your Best Year Ever
Are you ready to make the coming year your best fundraising year ever? Now is the time to start, and there are a few things you can do to set up success throughout the coming year — and beyond. This…
Effective Fundraising Is Always a “Choose Your Own Adventure” Story
Remember those Choose Your Own Adventure books? They are kid-fiction adventures that originated in the late 70s. Each book is narrated in the second person — you — and offers periodic decision points for the reader. It goes something like…
VIDEO: How Much Do YOU Cost Your Organisation?
Should you write that appeal? Plan that event? Make those phone calls? Or would it be smarter to outsource it? There’s an amazingly easy way to calculate that. In this short video, I’ll show how an astoundingly complex bundle of…
[VIDEO] Sean Asks Adrian Sargeant: What Is the Biggest Thing in Fundraising No One Is Doing?
Sean had Professor Adrian Sargeant of The Philanthropy Centre on the line, so he asked him this: What is the most important thing in fundraising that no one is doing? We are pretty good at describing problems and getting donors to…
VIDEO: The Amazing “4-S” Method for Nervous Bequest Fundraisers
In this quick video interview, Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the “4-S” Method of engaging with donors about bequest giving: Story Story Story Shut up Following this method can make the most…
How to Lose $17 Million Without Even Trying
It’s incredibly difficult to be smart about opportunity cost. There’s just something in our brains that push us toward bad decisions that cost us dearly. When we overcome that innate human shortcoming — that’s when we make amazingly smart decisions…
