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Make More for Your Cause with the Pareto Principle

Finding Your Best Donors with the Secret of “Pareto Squared”

Direct Mail, Major and Mid Value Donors, Maths of Fundraising
If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…
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Pareto Principle

How Accurate is the Pareto Principle?

Maths of Fundraising, Monthly Giving
Hopefully, you know all about the Pareto Principle, also known as the 80/20 rule.   In fundraising, it means concentrating more resources on the 20% of people who would, theoretically, give you 80% of your future revenue.   Pareto2 (Pareto…
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Pareto Principle

Pareto Principle and Direct Mail

Direct Mail, Major and Mid Value Donors, Maths of Fundraising
I’ve reminded you all about the Pareto Principle, and written about Pareto2.  It’s all well and good in theory. But how can it be applied in practice? One of the most obvious applications is when targeting and budgeting in direct…
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