Russell James Archives

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Is this a Good Time or a Terrible Time for Bequest Fundraising?

April 20, 2020

Jeff Brooks

One of the more surprising outcomes of the COVID-19 crisis is a surge in people updating their Wills. Several online Will sites have reported twice the normal volume of people creating or updating their Wills. Well, it makes sense, according…

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VIDEO: The Amazing “4-S” Method for Nervous Bequest Fundraisers

November 5, 2018

Christiana Stergiou

Bequests and Legacies

In this quick video interview, Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the “4-S” Method of engaging with donors about bequest giving: Story Story Story Shut up Following this method can make the most…

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VIDEO: The Magic Words of Bequest Fundraising

October 1, 2018

Christiana Stergiou

Bequests and Legacies

Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the words and phrases that help donors connect meaningfully with the topic of bequest giving. Learn the importance of: “Family” language The importance of simplicity The power…

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Is this a Good Time or a Terrible Time for Bequest Fundraising?

VIDEO: The Amazing “4-S” Method for Nervous Bequest Fundraisers

VIDEO: The Magic Words of Bequest Fundraising

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

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Is this a Good Time or a Terrible Time for Bequest Fundraising?

VIDEO: The Amazing “4-S” Method for Nervous Bequest Fundraisers

VIDEO: The Magic Words of Bequest Fundraising

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

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FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2