Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for free at Encourage Generosity. An effective fundraising story isn’t just a good story. It must do something. It must…
Read MoreAre You Fundraising in the Right “World”? It Makes All the Difference!
One of the reasons fundraising is such a challenge is that all of us – donors and fundraisers alike – live simultaneously in two different worlds: “Story World,” the part of the human mind that acts on emotion, social cues,…
Read MoreWhat Behavioral Science Tells Us about Stories and Math in Fundraising
Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for free at Encourage Generosity. For nonprofit managers, numbers are important. Numbers define success or failure. Numbers keep the lights…
Read MoreIs this a Good Time or a Terrible Time for Bequest Fundraising?
One of the more surprising outcomes of the COVID-19 crisis is a surge in people updating their Wills. Several online Will sites have reported twice the normal volume of people creating or updating their Wills. Well, it makes sense, according…
Read MoreVIDEO: The Amazing “4-S” Method for Nervous Bequest Fundraisers
In this quick video interview, Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the “4-S” Method of engaging with donors about bequest giving: Story Story Story Shut up Following this method can make the most…
Read MoreVIDEO: The Magic Words of Bequest Fundraising
Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the words and phrases that help donors connect meaningfully with the topic of bequest giving. Learn the importance of: “Family” language The importance of simplicity The power…
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