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5 Steps to Launch a Successful Monthly Giving Program

Monthly Giving
Do you really need monthly donors? Well, do you like more revenue to support your mission? How about revenue that comes in? And maybe you’d also like a group of donors with dramatically higher retention than average? Or a powerful…
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4 “Secret” Fundraising Strategies You’ll Wish You Learned Years Ago

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving, Stewardship, Strategy
Do you ever wonder why big nonprofits are big? Is it luck? Longevity? A mega-donor or two? Those things are great, but they aren’t the whole secret. The difference is strategy. Here’s the first surprise about that: the strategies that…
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pop art hamster wheel

Is Your Fundraising Career Like a Hamster Wheel? Jump off Now and Start Making Progress

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
You don’t need me to tell you: Fundraising is hard work. It’s also repetitive. An annual cycle that repeats and repeats and repeats. Sometimes it can make you wonder if you’re really making any progress. Don’t get me wrong –…
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Pop Gift Box e1521091939823

Do I Still Love Premiums!? (2022 update added)

Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016.  Also, direct mail is also the…
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Pop Art Greed in Fundraising

How Greed Can Undermine Your Monthly Giving Program

Monthly Giving
Greedy? Who me?  In a recent #monthlygiving post on the Moceanic members-only Facebook group, Julie Cooper posted this:  “This afternoon I got a call from a well-known mega nonprofit to upgrade my giving to monthly. As typical, they hired a…
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Monthly giving robot

Everything You Need to Know to Master Monthly Giving

Books, Fundraising, Monthly Giving
Book Review: Monthly Giving Made Easy by Erica Waasdorp I’ve been recruiting monthly donors for organizations for more than 30 years. I thought I was an old pro at it because I’ve found a whole lot of ways of telling…
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Monthly Giving

Monthly Giving: Your Secret to Long-Term Success in Fundraising

Monthly Giving
I have some good news for you: Almost every donor on your donor database has the capacity to be a mid-value donor — or higher. It doesn’t necessarily require a large bank balance to give a much above average amount.…
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Pop Art Busy woman multitasking

How to Transform Your Fundraising from a Merry-Go-Round to a Journey

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
You’ve probably felt this: Year after year, campaign after campaign, you work so hard to do great fundraising. Sometimes it goes great! 😃 Sometimes things don’t work very well. 🙁 You have amazing years and difficult years. 😃 🙁 😃…
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Strong Monthly Giving Program

How to Build a Strong Monthly-Giving Program in Less Than One Afternoon

Books, Monthly Giving
Book Review: How to Create Lifelong Donors through Monthly Giving by Harvey McKinnon The most important thing you need to know about fundraising is this: Everything you do is about finding and stewarding three types of donors: Major (and mid-value)…
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Pop Art Rocket Ship e1587288593179

Monthly Giving: It’s Not Rocket Science

Monthly Giving
A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members responded to a question about how best to keep their monthly donors. One of…
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