The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.
JOIN NOW
  • HOME
  • COURSES
    • Fundraising Fundamentals Courses
    • Nonprofit Storytelling Courses
    • Monthly Giving & Recurring Donations Courses
    • Bequests, Legacy and Planned Giving Courses
    • Direct Mail Courses
    • Communications & Marketing Courses
    • Mid-Level Donor & Major Gift Courses
    • Donor Acquisition and Retention Courses
    • CFRE Certification Courses
    • Digital Fundraising Courses
    • All Courses
    • MEMBER LOGIN
  • COACHING+
  • BLOG
JOINMEMBERS | LOGINLOGIN
Blog Ad 4 1024x768 APR

What Your Monthly Giving Program Can Learn from Child Sponsorship

April 27, 2026
Jeff Brooks
Monthly Giving
Here’s something that tells you about the odd and ego-driven world of fundraising consultants: I’ve met two different, unrelated consultants who claimed they invented child sponsorship. Neither one of them did. Child sponsorship can be traced back to the early…
Read More
Blog Ad 3 1024x768 APR

Keep Your Monthly Donors with Plenty of Donor Love

April 20, 2026
Jeff Brooks
Monthly Giving
Don’t you just love the way monthly donors just “set it and forget it”? It’s like free revenue that just keeps flowing. But not quite. Like most donors, monthly donors give to make good things happen. And they respond well…
Read More
Blog Ad 2 1024x768 APR

How to Practice Donor Centered Monthly Giving Recruitment

April 13, 2026
Jeff Brooks
Monthly Giving
Want to watch people who should know better mess up? Big time? I’ve just read a really good book that does that: Where the Suckers Moon: The Life and Death of an Advertising Campaign by Randall Rothenberg. It’s about Subaru…
Read More
Blog Ad 1 1024x768 1

Why You Should Have a Monthly Giving Program

April 1, 2026
Jeff Brooks
Donor Love, Monthly Giving
Why do you want more monthly donors? Well, they’ll give you lots of money. Right? Sure. Monthly giving increases revenue. The annual value of a monthly donor is many times that of other donors. Chances are, most of your donors…
Read More
2025 11 Blog 3 1024x768 1

Social Media Win: How One Organization Recruited a Lot of Monthly Donors

November 17, 2025
Jeff Brooks
Digital Fundraising, Monthly Giving
Fundraisingology Lab member Sophia Grewal — Fundraising Manager at Pets of the Homeless — faced a challenge. Her organization, which serves homeless people and their pets in Australia, faced a big increase in requests for support. These requests doubled in…
Read More
2025 07 Blog 3 1024x768 1

The Donor Survey that Can Shape Your Annual Fundraising Plan

July 21, 2025
Jeff Brooks
Major and Mid Value Donors, Monthly Giving, Offer
You may know that we at Moceanic really love a certain type of donor survey we call the Supporter Connection Survey. They are the best-known generator of planned giving leads. They can effectively uncover “hidden” mid-value or even major donors…
Read More
Pop Art Gift

5 Steps to Launch a Successful Monthly Giving Program

May 15, 2023
Erica Waasdorp
Monthly Giving
Do you really need monthly donors? Well, do you like more revenue to support your mission? How about revenue that comes in? And maybe you’d also like a group of donors with dramatically higher retention than average? Or a powerful…
Read More
woman reading book

4 “Secret” Fundraising Strategies You’ll Wish You Learned Years Ago

April 10, 2023
Sean Triner
Bequests and Legacies, Major and Mid Value Donors, Monthly Giving, Stewardship, Strategy
Do you ever wonder why big nonprofits are big? Is it luck? Longevity? A mega-donor or two? Those things are great, but they aren’t the whole secret. The difference is strategy. Here’s the first surprise about that: the strategies that…
Read More
pop art hamster wheel

Is Your Fundraising Career Like a Hamster Wheel? Jump off Now and Start Making Progress

March 20, 2023
Jeff Brooks
Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
You don’t need me to tell you: Fundraising is hard work. It’s also repetitive. An annual cycle that repeats and repeats and repeats. Sometimes it can make you wonder if you’re really making any progress. Don’t get me wrong –…
Read More
Pop Gift Box e1521091939823

Do I Still Love Premiums!? (2022 update added)

January 4, 2022
Sean Triner
Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016.  Also, direct mail is also the…
Read More

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

  • The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

Popular Posts

  • Major Donor Mistake That Can Cost You A LOT of Revenue 1 comment | by Jeff Brooks
  • 5 Steps to Your Easy, DIY Annual Fundraising Plan 1 comment | by Jeff Brooks
  • A Game-Changing Fundraising Timeline for Winning Appeals 1 comment | by Jeff Brooks
  • 4 Storytelling Power-Ups for Your Fundraising 1 comment | by Jeff Brooks
  • The Art of Fundraising Interviews: How to Capture Stories That Inspire Giving 1 comment | by Jeff Brooks

Topics

  • Activism
  • Annual Reports
  • Artificial Intelligence
  • Benchmarking
  • Bequests and Legacies
  • Boards and Fundraising
  • Books
  • Branding
  • Coronavirus
  • Creativity
  • Crises Fundraising
  • Demographics
  • Design
  • Digital Fundraising
  • Direct Mail
  • Donor Care
  • Donor Love
  • Donor Psychology
  • Equality
  • Financial Emergency
  • Fun
  • Fundraising
  • Fundraising Myths
  • Fundraising Resources
  • Fundraising Training Needs
  • Inclusivity
  • Leadership
  • Major and Mid Value Donors
  • Maths of Fundraising
  • Monthly Giving
  • Newsletters
  • Nonprofit Jobs
  • Offer
  • Pro Bono
  • Productivity
  • Self-Care
  • Small Shop Challenges
  • Stewardship
  • Storytelling
  • Strategy
  • Thankfulness
  • Time Management
  • Trends
  • Tribute
  • Uncategorized
  • Values and Fundraising
  • Workplace
  • Writing

Tags

Adrian Sargeant Amnesty International Case for Support Coaching+ Copywriting Cost of Fundraising Creative Dan Pallotta Data Design Donor Focussed Fundraising Donor Retention Emergency Fundraising Emotion Examples of Good Fundraising Harvey McKinnon Holidays Integration James Herlihy Jeff Brooks Major Donors Matching Gifts Moceanic Offer Older Donors Pareto Fundraising Pareto Phone Pareto Principle Pareto Squared Phone Planned Giving productivity Proposition Roger Craver Russell James Sean Triner Soi Dog Stewardship Supporter Care Supporter Connection Survey Telephone Testing Thanking Thanking Donors Training

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising
GET YOUR FREE TIPS AND MORE NOW

ABOUT

  • About Us
  • Our Team
  • Contact Us

HOW WE CAN HELP YOU

  • Moceanic Blog
  • Membership
  • Members Login
  • Courses
  • COACHING+

MORE

  • Terms Of Use
  • Privacy Policy
  • Your Data Rights
Facebook
X
LinkedIn
YouTube
Instagram
RSS
SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC
  • The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

© 2026 Moceanic.

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

 

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York:  8pm Thursday, Aug 23
Los Angeles:  5pm Thursday, Aug 23 
Sydney:  10am Friday, Aug 24
Auckland:  12 Noon Friday, Aug 24
Times don’t suit?  Check out Option 1

REGISTER HERE!





The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

By registering for this webinar you have read and accept the terms and conditions


This website uses cookies to improve your experience. If you continue to use this site, you agree with it.