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pop art hamster wheel

Is Your Fundraising Career Like a Hamster Wheel? Jump off Now and Start Making Progress

March 20, 2023
Jeff Brooks
Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
You don’t need me to tell you: Fundraising is hard work. It’s also repetitive. An annual cycle that repeats and repeats and repeats. Sometimes it can make you wonder if you’re really making any progress. Don’t get me wrong –…
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Pop Gift Box e1521091939823

Do I Still Love Premiums!? (2022 update added)

January 4, 2022
Sean Triner
Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016.  Also, direct mail is also the…
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Pop Art Greed in Fundraising

How Greed Can Undermine Your Monthly Giving Program

November 1, 2021
Erica Waasdorp
Monthly Giving
Greedy? Who me?  In a recent #monthlygiving post on the Moceanic members-only Facebook group, Julie Cooper posted this:  “This afternoon I got a call from a well-known mega nonprofit to upgrade my giving to monthly. As typical, they hired a…
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Monthly giving robot

Everything You Need to Know to Master Monthly Giving

September 27, 2021
Jeff Brooks
Books, Fundraising, Monthly Giving
Book Review: Monthly Giving Made Easy by Erica Waasdorp I’ve been recruiting monthly donors for organizations for more than 30 years. I thought I was an old pro at it because I’ve found a whole lot of ways of telling…
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Monthly Giving

Monthly Giving: Your Secret to Long-Term Success in Fundraising

May 17, 2021
Sean Triner
Monthly Giving
I have some good news for you: Almost every donor on your donor database has the capacity to be a mid-value donor — or higher. It doesn’t necessarily require a large bank balance to give a much above average amount.…
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Pop Art Busy woman multitasking

How to Transform Your Fundraising from a Merry-Go-Round to a Journey

February 22, 2021
Sean Triner
Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
You’ve probably felt this: Year after year, campaign after campaign, you work so hard to do great fundraising. Sometimes it goes great! 😃 Sometimes things don’t work very well. 🙁 You have amazing years and difficult years. 😃 🙁 😃…
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Strong Monthly Giving Program

How to Build a Strong Monthly-Giving Program in Less Than One Afternoon

September 14, 2020
Jeff Brooks
Books, Monthly Giving
Book Review: How to Create Lifelong Donors through Monthly Giving by Harvey McKinnon The most important thing you need to know about fundraising is this: Everything you do is about finding and stewarding three types of donors: Major (and mid-value)…
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Pop Art Rocket Ship e1587288593179

Monthly Giving: It’s Not Rocket Science

May 4, 2020
Erica Waasdorp
Monthly Giving
A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members responded to a question about how best to keep their monthly donors. One of…
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Pop Art Community e1555280209223

Should My Monthly Giving Program Have a Name?

May 27, 2019
Fiona McPhee
Monthly Giving
Giving your monthly giving program a name is a smart move. Unless it isn’t smart. If trying to come up with a name delays starting your Monthly Giving program, don’t name it! Also don’t name it if it becomes a…
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Pop Art Grandma OK sign

VIDEO: Why Your Donors Want to Give Every Month

May 20, 2019
Jeff Brooks
Monthly Giving
Fundraisingologists Fiona McPhee and Jeff Brooks talk about what does — and what does not — motivate donors to be monthly donors. Looking back decades of experience and testing donor communications, they’ll show you some surprising truths about monthly donors,…
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Popular Posts

  • Are You Fundraising in the Right “World”? It Makes All the Difference! 4 comments | by Russell James
  • Fundraising Story Goes from Good to GREAT [Case Study] 2 comments | by Jeff Brooks
  • The Missing Ingredient That Might Be the Reason You and Your Colleagues Hate Your Job 2 comments | by Jeff Brooks
  • The Not-Really-a-Newsletter Newsletter That Can Supercharge Your Donor Retention 2 comments | by Sean Triner
  • How Greed Can Undermine Your Monthly Giving Program 2 comments | by Erica Waasdorp

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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