Monthly Giving Archives

Is Your Fundraising Career Like a Hamster Wheel? Jump off Now and Start Making Progress

March 20, 2023

Jeff Brooks

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving

You don’t need me to tell you: Fundraising is hard work. It’s also repetitive. An annual cycle that repeats and repeats and repeats. Sometimes it can make you wonder if you’re really making any progress. Don’t get me wrong –…

Do I Still Love Premiums!? (2022 update added)

January 4, 2022

Sean Triner

Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving

Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016. Also, direct mail is also the…

How Greed Can Undermine Your Monthly Giving Program

November 1, 2021

Erica Waasdorp

Monthly Giving

Greedy? Who me? In a recent #monthlygiving post on the Moceanic members-only Facebook group, Julie Cooper posted this: “This afternoon I got a call from a well-known mega nonprofit to upgrade my giving to monthly. As typical, they hired a…

Everything You Need to Know to Master Monthly Giving

September 27, 2021

Jeff Brooks

Books, Fundraising, Monthly Giving

Book Review: Monthly Giving Made Easy by Erica Waasdorp I’ve been recruiting monthly donors for organizations for more than 30 years. I thought I was an old pro at it because I’ve found a whole lot of ways of telling…

Monthly Giving: Your Secret to Long-Term Success in Fundraising

May 17, 2021

Sean Triner

Monthly Giving

I have some good news for you: Almost every donor on your donor database has the capacity to be a mid-value donor — or higher. It doesn’t necessarily require a large bank balance to give a much above average amount.…

How to Transform Your Fundraising from a Merry-Go-Round to a Journey

February 22, 2021

Sean Triner

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving

You’ve probably felt this: Year after year, campaign after campaign, you work so hard to do great fundraising. Sometimes it goes great! 😃 Sometimes things don’t work very well. 🙁 You have amazing years and difficult years. 😃 🙁 😃…

How to Build a Strong Monthly-Giving Program in Less Than One Afternoon

September 14, 2020

Jeff Brooks

Books, Monthly Giving

Book Review: How to Create Lifelong Donors through Monthly Giving by Harvey McKinnon The most important thing you need to know about fundraising is this: Everything you do is about finding and stewarding three types of donors: Major (and mid-value)…

Monthly Giving: It’s Not Rocket Science

May 4, 2020

Erica Waasdorp

Monthly Giving

A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members responded to a question about how best to keep their monthly donors. One of…

Should My Monthly Giving Program Have a Name?

May 27, 2019

Fiona McPhee

Monthly Giving

Giving your monthly giving program a name is a smart move. Unless it isn’t smart. If trying to come up with a name delays starting your Monthly Giving program, don’t name it! Also don’t name it if it becomes a…

VIDEO: Why Your Donors Want to Give Every Month

May 20, 2019

Jeff Brooks

Monthly Giving

Fundraisingologists Fiona McPhee and Jeff Brooks talk about what does — and what does not — motivate donors to be monthly donors. Looking back decades of experience and testing donor communications, they’ll show you some surprising truths about monthly donors,…

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Is Your Fundraising Career Like a Hamster Wheel? Jump off Now and Start Making Progress

Do I Still Love Premiums!? (2022 update added)

How Greed Can Undermine Your Monthly Giving Program

Everything You Need to Know to Master Monthly Giving

Monthly Giving: Your Secret to Long-Term Success in Fundraising

How to Transform Your Fundraising from a Merry-Go-Round to a Journey

How to Build a Strong Monthly-Giving Program in Less Than One Afternoon

Should My Monthly Giving Program Have a Name?

VIDEO: Why Your Donors Want to Give Every Month

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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New York: 3:30pm Thursday, Aug 23
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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

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Now is the time to jump on board to get even smarter about your fundraising

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New York: 3:30pm Thursday, Aug 23
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