Posts by Erica Waasdorp

Pop Art Gift

5 Steps to Launch a Successful Monthly Giving Program

Monthly Giving
Do you really need monthly donors? Well, do you like more revenue to support your mission? How about revenue that comes in? And maybe you’d also like a group of donors with dramatically higher retention than average? Or a powerful…
Read More
Pop Art Greed in Fundraising

How Greed Can Undermine Your Monthly Giving Program

Monthly Giving
Greedy? Who me?  In a recent #monthlygiving post on the Moceanic members-only Facebook group, Julie Cooper posted this:  “This afternoon I got a call from a well-known mega nonprofit to upgrade my giving to monthly. As typical, they hired a…
Read More
Pop Art Rocket Ship e1587288593179

Monthly Giving: It’s Not Rocket Science

Monthly Giving
A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members responded to a question about how best to keep their monthly donors. One of…
Read More
Pop Art Young Man Jumping for Joy

The Amazing “New” Way to Bring in Younger, More Committed Donors

Monthly Giving
Face-to-Face Sustainer Asks Are Growing in the US This week’s guest blogger, Erica Waasdorp, is President of A Direct Solution and is author to the book, Monthly Giving—The Sleeping Giant. In the US, Face-to-Face fundraising often means personal asking, as…
Read More