Long letters work better. But don’t just take it from me. Dr Barnardo wrote a four-page appeal letter in London in the 1880s using classic direct mail techniques: Underlining, urgency, dollar handles, specific ask and a clear reference to what…
Read MoreA Great Way to Boost Donations in Your Next Appeal…
…And Build Awesome Relationships With Major Donors I have a little story about Jason Smith, a quiet and unassuming Quebecois guy living in Melbourne, Australia. In 2016 he worked as the fundraising manager at Burnet Institute. The Institute is a…
Read MoreThe Easiest Case for Support
Bas, a new fundraiser at a Dutch charity decided he needed to get out and meet some donors. He looked at those donors who had given by direct mail since that was most of them. The third donor he…
Read MoreWhat Works on Facebook: Old Fashioned Direct Mail Offers
It is great to see that the techniques we learned in direct mail seem to apply in the digital space too. I reckon that in direct marketing, nothing has actually changed in how the ‘offer’ works. Just we deliver it…
Read MoreSome Quick Tips of Fundraising Landing Pages
There are lots of good tips on landing pages when you search the web but it seems not enough. Lots of people are wanting specific tips on fundraising landing pages. So here is a six-minute short video for you… …
Read MorePopular Posts
- How to Respect Your Time, and Help Your Boss and Colleagues Respect It Too 3 comments | by Jeff Brooks
- 7 Ways to Encourage Your Donors to Upgrade Their Giving 2 comments | by Sean Triner
- Discover the Power of Inclusive Fundraising for ALL Donors 2 comments | by Jeff Brooks
- Worried about “donor as hero” fundraising? Here’s another way to think about it 1 comment | by June Steward
- The Overhead Myth, and the Pie Chart Solution 1 comment | by Sean Triner
Topics
- Activism
- Annual Reports
- Benchmarking
- Bequests and Legacies
- Boards and Fundraising
- Books
- Branding
- Coronavirus
- Creativity
- Crises Fundraising
- Demographics
- Digital Fundraising
- Direct Mail
- Donor Care
- Donor Love
- Donor Psychology
- Equality
- Financial Emergency
- Fun
- Fundraising
- Fundraising Myths
- Fundraising Resources
- Fundraising Training Needs
- Inclusivity
- Leadership
- Major and Mid Value Donors
- Maths of Fundraising
- Monthly Giving
- Newsletters
- Nonprofit Jobs
- Pro Bono
- Productivity
- Self-Care
- Stewardship
- Storytelling
- Strategy
- Thankfulness
- Time Management
- Trends
- Tribute
- Uncategorized
- Values and Fundraising
- Workplace
- Writing
Tags
Adrian Sargeant
Amnesty International
Arts Fundraising
Case for Support
Coaching+
Copywriting
Cost of Fundraising
Creative
Dan Pallotta
Data
Design
Donar Retention
Donor Retention
Emergency Fundraising
Emotion
Examples of Good Fundraising
Harvey McKinnon
Holidays
Integration
James Herlihy
Jeff Brooks
Lynne Boardman
Matching Gifts
Moceanic
Offer
Older Donors
Pareto Fundraising
Pareto Phone
Pareto Principle
Pareto Squared
Phone
Proposition
Roger Craver
Russell James
Sean Triner
Soi Dog
Stewardship
Supporter Care
Supporter Connection Survey
Telephone
Testing
Thanking
Thanking Donors
Training
Young Donors