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Add One More: The Power of Incremental Improvement in Fundraising

January 27, 2025
Jeff Brooks
Fundraising
Would you like to increase your fundraising revenue? The most dependable way to do that is to add one more. One more what? you’re probably asking. I’m going to show you a few things you can add in your fundraising,…
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The Best of the Best: Our Top 10 Blogs of 2024

December 16, 2024
Jeff Brooks
Fundraising
Do you believe in the Pareto Principle? If you’re a fundraiser, you should. Early 20th century economist Vilfredo Pareto noticed that in his garden, 20% of the pea plants produced 80% of the peas. He then started looking around, and…
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The 6 Drivers of Nonprofit Fundraising Growth

November 27, 2024
Sean Triner
Boards and Fundraising, Fundraising, Strategy
Fundraising can often feel overwhelming. There is pressure to deliver immediate results while also planning for sustainable growth. It is possible – if you have all the resources you need.  As you know, fundraisers are often asked to achieve miraculous…
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10 Tips for Successful Year-End Fundraising

October 21, 2024
Jeff Brooks
Fundraising
Half of all nonprofits in the USA receive the majority of their annual donations during the last three months of the year. 31% of revenue comes in during December. And 12% of all giving happens in the last three days…
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Your End-of-Year Fundraising Roadmap

October 7, 2024
Jeff Brooks
Fundraising
Don’t let the year-end rush catch you by surprise. It’s the most important and profitable time of year to be asking your donors to give, particularly for those of us in the USA. Here’s a roadmap of things you can…
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pop art big win

How to Keep Your Fundraising Strong in an Election Year

June 3, 2024
Jeff Brooks
Fundraising
Are you worried about the US presidential election? I sure am.  But I’m not much worried about how the election will affect fundraising. The good news is, as noisy and anxiety-provoking as elections can be, the impact is small. I’m…
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An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

The Unrestricted Funds Conundrum: There’s an EASY Solution

March 13, 2023
Jeff Brooks
Fundraising
A few weeks ago, one of our members in The Fundraisingology Lab asked a question: The organization had done a highly successful appeal to raise funds for a specific person facing extraordinary need. Funds poured in from energized donors who…
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Pop Art Fundraisers leaving job career

Why Are Fundraisers Leaving the Job?

February 27, 2023
Jeff Brooks
Fundraising
Fundraising is facing a retention crisis. Far too many donors are not staying with the organizations. As many as 4 in 5 donors give once to an organization and then never again.  This sucks the life out of any fundraising…
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How to Know Who You Can Trust for Good Fundraising Advice

January 23, 2023
Jeff Brooks
Fundraising, Trends
You really want to get your fundraising right. You know what’s at stake: Your cause can be well-funded, or under-funded. You carry the consequences of that around like a heavy sack. There’s a lot of advice out there. That’s great,…
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An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

Here’s an Easy Tool that Can Turn You into a Fundraising Genius

October 31, 2022
Jeff Brooks
Fundraising
How often do you see fundraising that asks donors to do things like these? Will you help us do our work by sending a generous contribution? Stand with us today in this important cause. Please show your support for our…
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  • How to Structure Your Storytelling for Maximum Impact 2 comments | by Jeff Brooks
  • Donors Are Not You: A Guide to the Differences 2 comments | by Jeff Brooks

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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