The videos coming from Indonesia are shattering: The massive angry wave crashing ashore, engulfing buildings and people. The unstoppable surge of black water pushing cars and shattered pieces of buildings through the streets. The rows of body bags. Our thoughts…
I don’t throw around terms like “magic” lightly, because there’s no such thing. But matching funds come close to magic. A match offer can cut through the clutter and encourage more donors to give. In fact, in my experience, a…
I know, Christmas marketing starts earlier every year. There’s something just annoying about that, if not actually wrong. What I’m about to tell you might make it even worse. But it will help you raise a lot more money in…
You’ve heard about regular ninjas. They’re highly trained people with such well-developed fighting skills that they appear to have supernatural abilities. I don’t know if this kind of ninjas are mythic or real. But I do know that there are…
Want to know more ways to clarify your approach to your donors? Take my Moceanic online course, Irresistible Communications for Great Nonprofits. It will help you take your fundraising to a whole new level — guaranteed! (Yes, guaranteed, as in…
How many times have you heard people complain about fundraising — especially direct mail: It’s so ugly! In fact, you’ll often hear the hypothesis that if it weren’t ugly, it would work a lot better. As if the problem is…
Ineffective fundraising is often the result of the mental habits of fundraisers. Lack of resources, poor planning, bad economic times, even stupidity does less harm than these bad habits. Conquer these habits, and you’ll raise a lot more money. Bad…
