I know, Christmas marketing starts earlier every year. There’s something just annoying about that, if not actually wrong. What I’m about to tell you might make it even worse. But it will help you raise a lot more money in…
You’ve heard about regular ninjas. They’re highly trained people with such well-developed fighting skills that they appear to have supernatural abilities. I don’t know if this kind of ninjas are mythic or real. But I do know that there are…
Want to know more ways to clarify your approach to your donors? Take my Moceanic online course, Irresistible Communications for Great Nonprofits. It will help you take your fundraising to a whole new level — guaranteed! (Yes, guaranteed, as in…
How many times have you heard people complain about fundraising — especially direct mail: It’s so ugly! In fact, you’ll often hear the hypothesis that if it weren’t ugly, it would work a lot better. As if the problem is…
Ineffective fundraising is often the result of the mental habits of fundraisers. Lack of resources, poor planning, bad economic times, even stupidity does less harm than these bad habits. Conquer these habits, and you’ll raise a lot more money. Bad…
Let’s say you go to a shoe store and find a perfect pair of shoes: comfortable, great looking, right style. You ask a clerk (“footwear specialists” they’re probably called these days) how much the shoes cost. “You can purchase footwear…
I’m pretty obsessed with donor newsletters. I’ve planned, written, and directed a lot of them. (A few years back I tried to count how many … it was around a thousand issues at the time. It’s much more today.) There…
EEk!!!!. If you came here expecting to see a video about 6 ways to make a better donor newsletter – the link brought you here by accident. You should go here instead. However – this blog is completely relevant too!…
