SIGN UP FOR FREE FUNDRAISING TIPS
Nearly every single tip we give you could make your cause more money. You don’t want to miss out.
Why Donors Actually Give at Year-End
Ask a room of fundraisers why donations spike in December, and a lot will say the same thing: tax deductions. It’s a reasonable answer. It’s also mostly wrong. In the US, where December 31 is the tax deadline, only around…
Read More
The Most Amazing Fundraising Survey (and 3 Also-Rans)
Want to do a survey? Sure you do! But what kind? There are several types of surveys you can use in fundraising. They all look pretty much the same, and each type can be valuable. But they are extremely different…
Read More
Nonprofit Leaders, We Need to Talk
Nonprofit leaders: I’m going to be very frank. Fundraising as a profession is in a deep crisis. And you might be part of the problem. Obviously, I don’t know you, so I can’t say that for sure. But across our…
Read More
How to Turn a Single Direct Mail Appeal into a Full Campaign
Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 3. As much as we may hate to admit it, one of the top reasons…
Read More
Winning Direct Mail Lifts: Where to Invest to Improve Response
Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 2. It’s easy to say “Spend more to get more.” But what exactly should you…
Read More
How to Turn Your Fundraising Committee from a Problem to an Asset
I know it’s not controversial to say committees are often a problem for effective fundraising. Almost everybody knows that. In fact, committees are one of the top causes (along with lack of resources) of ineffective fundraising. Committees cost the nonprofit…
Read More
6 Qualities of Extraordinary Major Gift Officers
When you’ve been coaching and working with major gift officers for as long as I have, you meet a lot of good ones. You also encounter some pretty bad ones. But throughout my career, I’ve also had the privilege of…
Read More
Add One More: The Power of Incremental Improvement in Fundraising
Would you like to increase your fundraising revenue? The most dependable way to do that is to add one more. One more what? you’re probably asking. I’m going to show you a few things you can add in your fundraising,…
Read More
The Best of the Best: Our Top 10 Blogs of 2024
Do you believe in the Pareto Principle? If you’re a fundraiser, you should. Early 20th century economist Vilfredo Pareto noticed that in his garden, 20% of the pea plants produced 80% of the peas. He then started looking around, and…
Read More