Fundraising Archives

26 Tips for More Effective Fundraising Writing

October 14, 2019

1. Write the call to action (the reply device or landing page) first It’s very un-Zen to say it, but fundraising is more about the destination than the journey. You’re going to arrive a lot more successfully when you know…

VIDEO: My Favorite Fundraising Appeal: The Power of Specificity

September 13, 2019

Jeff Brooks

Jeff Brooks, Offer

No Comments

If you’re in or near Seattle, or you can manage to get to Seattle, you don’t want to miss the St. Demetrios Greek Festival every September. The highlight of the Festival for me comes a few months before that, when…

Matching Gift Appeals: How Many Is Too Many?

August 19, 2019

Jeff Brooks

Jeff Brooks, Offer

No Comments

Be not afraid. That’s generally good advice, and it’s very good advice when it comes to matching gift offers. Matching gift appeals are maybe the easiest and most dependable way to increase response to your fundraising. It works any time…

The Surprising Fundraising Theme You Can Use in the Summer

July 29, 2019

Jeff Brooks

Jeff Brooks, summer

No Comments

One of the most important things you can know as a fundraiser is that you should always make your message more about the donor than about yourself. So just to keep you on your toes, I’m going to give you…

9 Truths about Fundraising I Wish I Had Figured Out Sooner

July 21, 2019

Jeff Brooks

Copywriting, Jeff Brooks

No Comments

One of the more disturbing things about spending decades in a career is looking back and remembering how incredibly wrong you used to be! So I’m going to give you a quick tour of some ways I used to be…

VIDEO: Blithering Idiots Worry About Canada

July 1, 2019

Jeff Brooks

Canada, Jeff Brooks, Tom Ahern

No Comments

What is the deal with Canada? Specifically, Canadian fundraising? Which seems to be a generation or so smarter and more donor-focused than US fundraising. Which has the Blithering Idiots worried. Canada is making us (meaning US fundraisers of a certain…

Top 3 Reasons You Need a Monthly Giving Program Right Now

May 6, 2019

Fiona McPhee

Donar Retention, Fiona McPhee

Monthly Giving (called Regular Giving on my side of the globe) is a way for donors to commit to give a set donation amount, each month, on an ongoing basis — usually debited from their bank account or credit card.…

The Miracle of Fundraising and How It Changes Everyone’s Life

April 22, 2019

Jeff Brooks

Emotion, Jeff Brooks

I was standing in the dining room one evening when my cousin called. Bad news. His mother, my Aunt Ginny, was dead. It was completely unexpected. Nothing either of us could say would matter or even make sense, so he…

Holidays That Boost Donor Giving — and the Rest You Can Ignore

February 11, 2019

Jeff Brooks

Holidays, Jeff Brooks

I don’t want to dis on Valentine’s Day, but just a week later on February 23, it’s International Dog Biscuit Appreciation Day. And if you can stand all the excitement, February 26 is National Pistachio Day in the US, and…

VIDEO: 6 Big Tips for Big Campaigns

February 4, 2019

Jeff Brooks

Examples of Good Fundraising, Integration, Jeff Brooks, Matching Gifts, Phone, Sean Triner

Want to make an important direct mail campaign stronger? Sean and I have six big tips that can really super-charge response: Mail in a stand-out envelope — bigger, more colourful, not the usual!Use a matching gift offer.Enhance the pack in…

26 Tips for More Effective Fundraising Writing

VIDEO: My Favorite Fundraising Appeal: The Power of Specificity

Matching Gift Appeals: How Many Is Too Many?

The Surprising Fundraising Theme You Can Use in the Summer

9 Truths about Fundraising I Wish I Had Figured Out Sooner

VIDEO: Blithering Idiots Worry About Canada

Top 3 Reasons You Need a Monthly Giving Program Right Now

The Miracle of Fundraising and How It Changes Everyone’s Life

Holidays That Boost Donor Giving — and the Rest You Can Ignore

VIDEO: 6 Big Tips for Big Campaigns

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2