VIDEO: 5 Steps to Your Best Year Ever
2 Comments
Are you ready to make the coming year your best fundraising year ever? Now is the time to start, and there are a few things you can do to set up success throughout the coming year — and beyond. This…
How Fundraisers Should to Respond to the Sulawesi Disaster
The videos coming from Indonesia are shattering: The massive angry wave crashing ashore, engulfing buildings and people. The unstoppable surge of black water pushing cars and shattered pieces of buildings through the streets. The rows of body bags. Our thoughts…
VIDEO: Adrian Sargeant on the Most SHOCKING Thing I’ve Learned from Fundraising Testing
I asked professor Adrian Sargeant of The Philanthropy Centre about the most shocking thing he’s learned in fundraising testing. Here’s what he told me: Blokes don’t seem to care about morality. I’ll leave it at that because you’ll enjoy what…
VIDEO: Sean Asks Adrian Sargeant: When Is Testing NOT Worthwhile in Fundraising?
I recently had Professor Adrian Sargeant of The Philanthropy Centre on the line, so I asked a quick, but a very important question: When should a fundraiser NOT bother with testing? Really. We go on and on about the importance of…
How to Bulk Up Response to Any Fundraising Ask with Matching Funds
I don’t throw around terms like “magic” lightly, because there’s no such thing. But matching funds come close to magic. A match offer can cut through the clutter and encourage more donors to give. In fact, in my experience, a…
VIDEO: How to Feel the Holiday Season When It’s Still Far Off
One of the strange challenges of the serious fundraiser is the long stretch of time between when you should be crafting your messaging and when it finally goes out to donors. And now, the midst of August, is when that…
Here’s How to Start Your Christmas Now
I know, Christmas marketing starts earlier every year. There’s something just annoying about that, if not actually wrong. What I’m about to tell you might make it even worse. But it will help you raise a lot more money in…
8 Secrets of Fundraising Ninjas
You’ve heard about regular ninjas. They’re highly trained people with such well-developed fighting skills that they appear to have supernatural abilities. I don’t know if this kind of ninjas are mythic or real. But I do know that there are…
VIDEO: Good and Bad Delusions: What My Cat Is Teaching Me about Fundraising
I’d like to introduce you to Dulcinea, my cat. She’s very nice. We have a great relationship, as long as I keep supplying cat food. But we’re both delusional. That’s okay, though. It’s how two very different species can get…
The Beauty of Ugly Fundraising
How many times have you heard people complain about fundraising — especially direct mail: It’s so ugly! In fact, you’ll often hear the hypothesis that if it weren’t ugly, it would work a lot better. As if the problem is…
