Ineffective fundraising is often the result of the mental habits of fundraisers. Lack of resources, poor planning, bad economic times, even stupidity does less harm than these bad habits. Conquer these habits, and you’ll raise a lot more money. Bad…
Let’s say you go to a shoe store and find a perfect pair of shoes: comfortable, great looking, right style. You ask a clerk (“footwear specialists” they’re probably called these days) how much the shoes cost. “You can purchase footwear…
I’m pretty obsessed with donor newsletters. I’ve planned, written, and directed a lot of them. (A few years back I tried to count how many … it was around a thousand issues at the time. It’s much more today.) There…
EEk!!!!. If you came here expecting to see a video about 6 ways to make a better donor newsletter – the link brought you here by accident. You should go here instead. However – this blog is completely relevant too!…
Her voice was tight with panic. “We got a lot of complaints,” she said. “A lot. The Board is having a special meeting. I think they’re going to fire me. You too.” We’d created a new direct mail fundraising campaign…
