Membership is now closed
Join the Waitlist
  • Home
  • COURSES
    • Fundraising Fundamentals Course
    • Nonprofit Storytelling Courses
    • Monthly Giving & Recurring Donations Courses
    • Direct Mail Courses
    • Communications & Marketing Courses
    • Mid-Level Donor & Major Gift Courses
    • Bequests, Legacy and Planned Giving Courses
    • Donor Acquisition and Retention Courses
    • CFRE Certification Courses
    • All Courses
  • COACHING+
  • BLOG
MEMBERSHIP
MEMBERS | LOGIN
Domino's Pizza learned and put to work in their marketing.

VIDEO: How to Use — or Misuse Donor Lifetime Value

July 2, 2018
Jeff Brooks
Maths of Fundraising
Professor Adrian Sargeant of The Philanthropy Centre, talks about Donor Lifetime Value – an important measurement that can vastly improve your fundraising if you use it well… or dig you into a very deep hole if you use it poorly!…
Read More
Pop Art Business Woman with Money e1511147400730

Mid-Value Donors: Neglected and Desperate to Help

November 20, 2017
Sean Triner
Fundraising, Major and Mid Value Donors
Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic, discuss that important group of donors who fall between your top donors and your general donors. Learn how to treat them and communicate with them in ways that will…
Read More
Make More for Your Cause with the Pareto Principle

Finding Your Best Donors with the Secret of “Pareto Squared”

October 10, 2017
Sean Triner
Direct Mail, Major and Mid Value Donors, Maths of Fundraising
If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…
Read More
Sorry darling

Sorry Darling, Not Everyone Wants a Relationship With You

October 4, 2017
Sean Triner
Donor Love, Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…
Read More
Make More for Your Cause with the Pareto Principle

Make More for Your Cause with the Pareto Principle

September 26, 2017
Sean Triner
Major and Mid Value Donors, Maths of Fundraising
When we founded Pareto Fundraising, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…
Read More
Pop Art Successful Business woman Arrow Graph123RF e1520916979350

The Calculation That Can Chart Your Future

June 5, 2017
Jeff Brooks
Maths of Fundraising, Major and Mid Value Donors
Net Present Value Net present value (NPV) is a finance term that’s meant to help you decide whether an investment is worthwhile or not. It’s pretty much the same for fundraisers, who can calculate NPV this way: Total projected lifetime…
Read More
ukandoo pareto principle e1518750862560

Should My Pareto Score Worry Me?

April 11, 2017
Sean Triner
Trends, Benchmarking, Maths of Fundraising, Monthly Giving
Should you be concerned about your Pareto ‘score’? Following a post on Moceanic Facebook about the Pareto Principle, Daniel Peyton from Habitat for Humanity asked me if there was a Pareto split that a charity fundraiser should be concerned about. For…
Read More
Pareto Principle

How Accurate is the Pareto Principle?

July 8, 2016
Sean Triner
Maths of Fundraising, Monthly Giving
Hopefully, you know all about the Pareto Principle, also known as the 80/20 rule.   In fundraising, it means concentrating more resources on the 20% of people who would, theoretically, give you 80% of your future revenue.   Pareto2 (Pareto…
Read More
The Pareto Principle

The Pareto Principle – Damian O’Broin’s Latest Blog

July 1, 2016
Sean Triner
Maths of Fundraising
You may like to hear from other fundraisers from time to time, so I’d like to share my friend and fundraising expert, Damian O’Broin’s latest blog on the Pareto Principle. Yes, I know you have heard about this principle a…
Read More
Pareto Principle

Pareto Principle and Direct Mail

May 17, 2016
Sean Triner
Direct Mail, Major and Mid Value Donors, Maths of Fundraising
I’ve reminded you all about the Pareto Principle, and written about Pareto2.  It’s all well and good in theory. But how can it be applied in practice? One of the most obvious applications is when targeting and budgeting in direct…
Read More

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

  • The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

Popular Posts

  • Are You Fundraising in the Right “World”? It Makes All the Difference! 4 comments | by Russell James
  • Fundraising Story Goes from Good to GREAT [Case Study] 2 comments | by Jeff Brooks
  • The Missing Ingredient That Might Be the Reason You and Your Colleagues Hate Your Job 2 comments | by Jeff Brooks
  • The Not-Really-a-Newsletter Newsletter That Can Supercharge Your Donor Retention 2 comments | by Sean Triner
  • How Greed Can Undermine Your Monthly Giving Program 2 comments | by Erica Waasdorp

Topics

  • Activism
  • Annual Reports
  • Benchmarking
  • Bequests and Legacies
  • Boards and Fundraising
  • Books
  • Branding
  • Coronavirus
  • Creativity
  • Crises Fundraising
  • Demographics
  • Digital Fundraising
  • Direct Mail
  • Donor Care
  • Donor Love
  • Donor Psychology
  • Financial Emergency
  • Fun
  • Fundraising
  • Fundraising Resources
  • Fundraising Training Needs
  • Leadership
  • Major and Mid Value Donors
  • Maths of Fundraising
  • Monthly Giving
  • Newsletters
  • Nonprofit Jobs
  • Pro Bono
  • Productivity
  • Self-Care
  • Stewardship
  • Storytelling
  • Strategy
  • Thankfulness
  • Time Management
  • Trends
  • Tribute
  • Uncategorized
  • Values and Fundraising
  • Workplace
  • Writing

Tags

Adrian Sargeant Amnesty International Arts Fundraising Case for Support Coaching+ Copywriting Cost of Fundraising Creative Dan Pallotta Data Design Donar Retention Donor Retention Emergency Fundraising Emotion Examples of Good Fundraising Harvey McKinnon Holidays Ice Bucket Challenge Integration Jeff Brooks Lynne Boardman Mal Warwick Matching Gifts Moceanic Offer Older Donors Pareto Fundraising Pareto Phone Pareto Principle Pareto Squared Phone Proposition Roger Craver Russell James Soi Dog Stewardship Supporter Care Supporter Connection Survey Telephone Testing Thanking Thanking Donors Training Young Donors

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising
GET YOUR FREE TIPS AND MORE NOW

ABOUT

  • About Us
  • Our Team
  • Contact Us

HOW WE CAN HELP YOU

  • Moceanic Blog
  • Membership
  • Members Login
  • Courses
  • COACHING+

MORE

  • Terms Of Use
  • Privacy Policy
  • Your Data Rights
Facebook
Twitter
LinkedIn
YouTube
Instagram
RSS
SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC
  • The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

© 2023 Moceanic.

We are on Climate Strike

On Friday September 20, the Moceanic team is joining students around the world for the Global Climate Strike. We urge you to stand up for our planet and their future by joining the strike and working for change. This does make a difference.

You can close this box to continue to our site. But instead, please find out more about the Global Climate Strike here.

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York:  3:30pm Thursday, Aug 23
Los Angeles:  12:30pm Thursday, Aug 23
London:  8:30pm Thursday, Aug 23 
Auckland:  7:30am Friday, Aug 24
Times don’t suit?  Check out Option 2

REGISTER HERE!





The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

By registering for this webinar you have read and accept the terms and conditions


100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York:  8pm Thursday, Aug 23
Los Angeles:  5pm Thursday, Aug 23 
Sydney:  10am Friday, Aug 24
Auckland:  12 Noon Friday, Aug 24
Times don’t suit?  Check out Option 1

REGISTER HERE!





The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

By registering for this webinar you have read and accept the terms and conditions


SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

 
This website uses cookies to improve your experience. If you continue to use this site, you agree with it.