Pareto Principle Archives

Domino's Pizza learned and put to work in their marketing.

VIDEO: How to Use — or Misuse Donor Lifetime Value

July 2, 2018

Jeff Brooks

Professor Adrian Sargeant of The Philanthropy Centre, talks about Donor Lifetime Value – an important measurement that can vastly improve your fundraising if you use it well… or dig you into a very deep hole if you use it poorly!…

Pop Art Business Woman with Money e1511147400730

Mid-Value Donors: Neglected and Desperate to Help

November 20, 2017

Sean Triner

Fundraising, Major and Mid Value Donors

Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic, discuss that important group of donors who fall between your top donors and your general donors. Learn how to treat them and communicate with them in ways that will…

Make More for Your Cause with the Pareto Principle

Finding Your Best Donors with the Secret of “Pareto Squared”

October 10, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors, Maths of Fundraising

If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…

Sorry Darling, Not Everyone Wants a Relationship With You

October 4, 2017

Sean Triner

Donor Love, Major and Mid Value Donors, Maths of Fundraising, Monthly Giving

It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…

Make More for Your Cause with the Pareto Principle

September 26, 2017

Sean Triner

Major and Mid Value Donors, Maths of Fundraising

When we founded Pareto Fundraising, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…

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The Calculation That Can Chart Your Future

June 5, 2017

Jeff Brooks

Maths of Fundraising, Major and Mid Value Donors

Net Present Value Net present value (NPV) is a finance term that’s meant to help you decide whether an investment is worthwhile or not. It’s pretty much the same for fundraisers, who can calculate NPV this way: Total projected lifetime…

Should My Pareto Score Worry Me?

April 11, 2017

Sean Triner

Trends, Benchmarking, Maths of Fundraising, Monthly Giving

Should you be concerned about your Pareto ‘score’? Following a post on Moceanic Facebook about the Pareto Principle, Daniel Peyton from Habitat for Humanity asked me if there was a Pareto split that a charity fundraiser should be concerned about. For…

How Accurate is the Pareto Principle?

July 8, 2016

Sean Triner

Maths of Fundraising, Monthly Giving

Hopefully, you know all about the Pareto Principle, also known as the 80/20 rule. In fundraising, it means concentrating more resources on the 20% of people who would, theoretically, give you 80% of your future revenue. Pareto2 (Pareto…

The Pareto Principle – Damian O’Broin’s Latest Blog

July 1, 2016

Sean Triner

Maths of Fundraising

You may like to hear from other fundraisers from time to time, so I’d like to share my friend and fundraising expert, Damian O’Broin’s latest blog on the Pareto Principle. Yes, I know you have heard about this principle a…

Pareto Principle and Direct Mail

May 17, 2016

Sean Triner

Direct Mail, Major and Mid Value Donors, Maths of Fundraising

I’ve reminded you all about the Pareto Principle, and written about Pareto2. It’s all well and good in theory. But how can it be applied in practice? One of the most obvious applications is when targeting and budgeting in direct…

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VIDEO: How to Use — or Misuse Donor Lifetime Value

Mid-Value Donors: Neglected and Desperate to Help

Finding Your Best Donors with the Secret of “Pareto Squared”

Sorry Darling, Not Everyone Wants a Relationship With You

Make More for Your Cause with the Pareto Principle

The Calculation That Can Chart Your Future

Should My Pareto Score Worry Me?

How Accurate is the Pareto Principle?

The Pareto Principle – Damian O’Broin’s Latest Blog

Pareto Principle and Direct Mail

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

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FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2