Pareto Principle Archives

The Best of the Best: Our Top 10 Blogs of 2024

December 16, 2024

Jeff Brooks

Do you believe in the Pareto Principle? If you’re a fundraiser, you should. Early 20th century economist Vilfredo Pareto noticed that in his garden, 20% of the pea plants produced 80% of the peas. He then started looking around, and…

7 Ways to Encourage Your Donors to Upgrade Their Giving

August 14, 2023

Sean Triner

Major and Mid Value Donors

There’s an important truth in fundraising that can help you succeed – but it can also seriously limit your income potential. It’s this: Most donors give about the same amount they’ve given before. Someone who donates $50 is more likely…

Domino's Pizza learned and put to work in their marketing.

VIDEO: How to Use — or Misuse Donor Lifetime Value

July 2, 2018

Jeff Brooks

Maths of Fundraising

Professor Adrian Sargeant of The Philanthropy Centre, talks about Donor Lifetime Value – an important measurement that can vastly improve your fundraising if you use it well… or dig you into a very deep hole if you use it poorly!…

Pop Art Business Woman with Money e1511147400730

Mid-Value Donors: Neglected and Desperate to Help

November 20, 2017

Sean Triner

Fundraising, Major and Mid Value Donors

Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic, discuss that important group of donors who fall between your top donors and your general donors. Learn how to treat them and communicate with them in ways that will…

Make More for Your Cause with the Pareto Principle

Finding Your Best Donors with the Secret of “Pareto Squared”

October 10, 2017

Sean Triner

Direct Mail, Major and Mid Value Donors, Maths of Fundraising

If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…

Sorry Darling, Not Everyone Wants a Relationship With You

October 4, 2017

Sean Triner

Donor Love, Major and Mid Value Donors, Maths of Fundraising, Monthly Giving

It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…

Make More for Your Cause with the Pareto Principle

September 26, 2017

Sean Triner

Major and Mid Value Donors, Maths of Fundraising

When we founded Pareto Fundraising, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…

Pop Art Successful Business woman Arrow Graph123RF e1520916979350

The Calculation That Can Chart Your Future

June 5, 2017

Jeff Brooks

Maths of Fundraising, Major and Mid Value Donors

Net Present Value Net present value (NPV) is a finance term that’s meant to help you decide whether an investment is worthwhile or not. It’s pretty much the same for fundraisers, who can calculate NPV this way: Total projected lifetime…

Should My Pareto Score Worry Me?

April 11, 2017

Sean Triner

Trends, Benchmarking, Maths of Fundraising, Monthly Giving

Should you be concerned about your Pareto ‘score’? Following a post on Moceanic Facebook about the Pareto Principle, Daniel Peyton from Habitat for Humanity asked me if there was a Pareto split that a charity fundraiser should be concerned about. For…

How Accurate is the Pareto Principle?

July 8, 2016

Sean Triner

Maths of Fundraising, Monthly Giving

Hopefully, you know all about the Pareto Principle, also known as the 80/20 rule. In fundraising, it means concentrating more resources on the 20% of people who would, theoretically, give you 80% of your future revenue. Pareto2 (Pareto…

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The Best of the Best: Our Top 10 Blogs of 2024

7 Ways to Encourage Your Donors to Upgrade Their Giving

VIDEO: How to Use — or Misuse Donor Lifetime Value

Mid-Value Donors: Neglected and Desperate to Help

Finding Your Best Donors with the Secret of “Pareto Squared”

Sorry Darling, Not Everyone Wants a Relationship With You

Make More for Your Cause with the Pareto Principle

The Calculation That Can Chart Your Future

Should My Pareto Score Worry Me?

How Accurate is the Pareto Principle?

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

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New York: 3:30pm Thursday, Aug 23
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