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4 “Secret” Fundraising Strategies You’ll Wish You Learned Years Ago

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving, Stewardship, Strategy
Do you ever wonder why big nonprofits are big? Is it luck? Longevity? A mega-donor or two? Those things are great, but they aren’t the whole secret. The difference is strategy. Here’s the first surprise about that: the strategies that…
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Pop Art Turtle

The Slow and Boring Path to Fundraising Success: 7 Ways to Win Big

Strategy
Remember those bright yellow silicone “Livestrong” wristbands? They appeared in 2004, after being developed by Nike and their ad agency. The Lance Armstrong celebrity mojo combined with a teen fad, and a mind-bending 80 million wristbands were sold. It was…
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