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December week 3 1024x768 1

Two Books That Will Help You Write Like a Pro

Books, Writing
Every fundraiser I know is obsessed with learning. (The ones who think they can do it all with their innate talent never last very long.) The great ones read every fundraising book they can get their hands on. They follow…
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November week 3 1024x768 1

[Book Review] How to Thank Donors Like a Pro

Books
Thankology: How to keep your donors longer, and giving stronger, through gratitude by Lisa Sargent Fundraisers have a lot of information that help us to be good at asking and avoid response-lowering mistakes. Because we get specific, factual, timely data.…
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November week 2 1024x768 1

[Book Review] A Fundraising Classic Is Back – and Better Than Ever

Books, Donor Love
Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money (3rd Edition) by Ken Burnett In 1992, I was about five years into my fundraising career, working at a largish fundraising agency. One thing we did right at that…
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Pop art open book

What You Wish You Knew about Fundraising Design [Book Review]

Books
Finally, we have the book I’ve been looking for all my career: Creative Deviations by John Lepp. This book focuses on the most-neglected aspect of effective fundraising: Design. (It does a lot more than that too, and I’ll get to…
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young writer

Writing Advice with Heart and Soul that Can Make You a Better Fundraiser

Books, Writing
Book Review: Bird by Bird: Some Instructions on Writing and Life by Anne Lamott “To be a good writer, you not only have to write a great deal but you have to care.”  – Anne Lamott Confession:  When nobody’s looking,…
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Pop art woman ok gesture

How to Build Deep and Long-Lasting Connections with Your Donors

Books, Donor Psychology
Book Review: Hooked on a Feeling: How the passion and devotion for good causes become memories and identities by Francesco Ambrogetti Francesco has done it again. He’s written a deeply researched book that helps us understand the sometimes puzzling truth…
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Deadline 1

Deadlines Getting You Down? Here’s Help that Could Really Transform Your Work-Life

Books, Productivity
Book Review: The Deadline Effect: How to Work Like it’s the Last Minute—Before the Last Minute by Christopher Cox   Like many copywriters, I have a “complicated” relationship with deadlines. I hate them. They are the pain and terror of…
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Reading list

Great Reads from The Fundraisingology Lab Reading List

Books
The fundraising profession is blessed with a lot of great books that can help you grow as a professional and as a person. A lot of books. So many that it can be hard to find the books you should…
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Monthly giving robot

Everything You Need to Know to Master Monthly Giving

Books, Fundraising, Monthly Giving
Book Review: Monthly Giving Made Easy by Erica Waasdorp I’ve been recruiting monthly donors for organizations for more than 30 years. I thought I was an old pro at it because I’ve found a whole lot of ways of telling…
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Pop art Youve got mail

Want to Take Back Your Life? Read A World Without Email

Books
I started my career as a person who worked in an office on complex projects with teams of people before email was common. If you wanted to connect with colleagues, you had several choices: Walk down the hall to their…
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