Books Archives | Moceanic

Fundraising Careers: That Time I Almost Gave up

December 1, 2025

Jeff Brooks

We recently polled our Moceanic community about the challenges they face as professional fundraisers. One of the things that came up again and again was how under-equipped many people feel. Here’s how one fundraiser put it: “It’s frustrating to know…

Two Books That Will Help You Write Like a Pro

December 9, 2024

Jeff Brooks

Books, Writing

Every fundraiser I know is obsessed with learning. (The ones who think they can do it all with their innate talent never last very long.) The great ones read every fundraising book they can get their hands on. They follow…

[Book Review] How to Thank Donors Like a Pro

November 18, 2024

Jeff Brooks

Books

Thankology: How to keep your donors longer, and giving stronger, through gratitude by Lisa Sargent Fundraisers have a lot of information that help us to be good at asking and avoid response-lowering mistakes. Because we get specific, factual, timely data.…

[Book Review] A Fundraising Classic Is Back – and Better Than Ever

November 11, 2024

Jeff Brooks

Books, Donor Love

Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money (3rd Edition) by Ken Burnett In 1992, I was about five years into my fundraising career, working at a largish fundraising agency. One thing we did right at that…

What You Wish You Knew about Fundraising Design [Book Review]

August 1, 2022

Jeff Brooks

Books

Finally, we have the book I’ve been looking for all my career: Creative Deviations by John Lepp. This book focuses on the most-neglected aspect of effective fundraising: Design. (It does a lot more than that too, and I’ll get to…

Writing Advice with Heart and Soul that Can Make You a Better Fundraiser

October 25, 2021

Jeff Brooks

Books, Writing

Book Review: Bird by Bird: Some Instructions on Writing and Life by Anne Lamott “To be a good writer, you not only have to write a great deal but you have to care.” – Anne Lamott Confession: When nobody’s looking,…

How to Build Deep and Long-Lasting Connections with Your Donors

October 18, 2021

Jeff Brooks

Books, Donor Psychology

Book Review: Hooked on a Feeling: How the passion and devotion for good causes become memories and identities by Francesco Ambrogetti Francesco has done it again. He’s written a deeply researched book that helps us understand the sometimes puzzling truth…

Deadlines Getting You Down? Here’s Help that Could Really Transform Your Work-Life

October 11, 2021

Jeff Brooks

Books, Productivity

Book Review: The Deadline Effect: How to Work Like it’s the Last Minute—Before the Last Minute by Christopher Cox Like many copywriters, I have a “complicated” relationship with deadlines. I hate them. They are the pain and terror of…

Great Reads from The Fundraisingology Lab Reading List

October 4, 2021

Jeff Brooks

Books

The fundraising profession is blessed with a lot of great books that can help you grow as a professional and as a person. A lot of books. So many that it can be hard to find the books you should…

Everything You Need to Know to Master Monthly Giving

September 27, 2021

Jeff Brooks

Books, Fundraising, Monthly Giving

Book Review: Monthly Giving Made Easy by Erica Waasdorp I’ve been recruiting monthly donors for organizations for more than 30 years. I thought I was an old pro at it because I’ve found a whole lot of ways of telling…

NEW FREE WORKSHOP: Double Your Year-End Donations

Fundraising Careers: That Time I Almost Gave up

Two Books That Will Help You Write Like a Pro

[Book Review] How to Thank Donors Like a Pro

[Book Review] A Fundraising Classic Is Back – and Better Than Ever

What You Wish You Knew about Fundraising Design [Book Review]

Writing Advice with Heart and Soul that Can Make You a Better Fundraiser

How to Build Deep and Long-Lasting Connections with Your Donors

Deadlines Getting You Down? Here’s Help that Could Really Transform Your Work-Life

Great Reads from The Fundraisingology Lab Reading List

Everything You Need to Know to Master Monthly Giving

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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