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What You Wish You Knew about Fundraising Design [Book Review]

Books
Finally, we have the book I’ve been looking for all my career: Creative Deviations by John Lepp. This book focuses on the most-neglected aspect of effective fundraising: Design. (It does a lot more than that too, and I’ll get to…
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young writer

Writing Advice with Heart and Soul that Can Make You a Better Fundraiser

Books, Writing
Book Review: Bird by Bird: Some Instructions on Writing and Life by Anne Lamott “To be a good writer, you not only have to write a great deal but you have to care.”  – Anne Lamott Confession:  When nobody’s looking,…
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How to Build Deep and Long-Lasting Connections with Your Donors

Books, Donor Psychology
Book Review: Hooked on a Feeling: How the passion and devotion for good causes become memories and identities by Francesco Ambrogetti Francesco has done it again. He’s written a deeply researched book that helps us understand the sometimes puzzling truth…
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Deadlines Getting You Down? Here’s Help that Could Really Transform Your Work-Life

Books, Productivity
Book Review: The Deadline Effect: How to Work Like it’s the Last Minute—Before the Last Minute by Christopher Cox   Like many copywriters, I have a “complicated” relationship with deadlines. I hate them. They are the pain and terror of…
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Reading list

Great Reads from The Fundraisingology Lab Reading List

Books
The fundraising profession is blessed with a lot of great books that can help you grow as a professional and as a person. A lot of books. So many that it can be hard to find the books you should…
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Monthly giving robot

Everything You Need to Know to Master Monthly Giving

Books, Fundraising, Monthly Giving
Book Review: Monthly Giving Made Easy by Erica Waasdorp I’ve been recruiting monthly donors for organizations for more than 30 years. I thought I was an old pro at it because I’ve found a whole lot of ways of telling…
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Want to Take Back Your Life? Read A World Without Email

Books
I started my career as a person who worked in an office on complex projects with teams of people before email was common. If you wanted to connect with colleagues, you had several choices: Walk down the hall to their…
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The Fundraising Help You Need from Tom Ahern, Just When You Need It

Books
Book Review: Turning Doubters Into Donors: How to Make a Compelling Case for Your Cause by Tom Ahern Let me tell you a neurotic secret about myself. I hate writing. Well, it would be more accurate to say I love…
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Book view orbit

BOOK REVIEW: Orbiting the Giant Hairball

Books, Creativity
Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace by Gordon MacKenzie I read a lot of books that are meant to make me better at my work. You probably do too. Every fundraising book I can…
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Strong Monthly Giving Program

How to Build a Strong Monthly-Giving Program in Less Than One Afternoon

Books, Monthly Giving
Book Review: How to Create Lifelong Donors through Monthly Giving by Harvey McKinnon The most important thing you need to know about fundraising is this: Everything you do is about finding and stewarding three types of donors: Major (and mid-value)…
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