Books Archives | Moceanic

What You Wish You Knew about Fundraising Design [Book Review]

August 1, 2022

Jeff Brooks

Finally, we have the book I’ve been looking for all my career: Creative Deviations by John Lepp. This book focuses on the most-neglected aspect of effective fundraising: Design. (It does a lot more than that too, and I’ll get to…

Writing Advice with Heart and Soul that Can Make You a Better Fundraiser

October 25, 2021

Jeff Brooks

Books, Writing

Book Review: Bird by Bird: Some Instructions on Writing and Life by Anne Lamott “To be a good writer, you not only have to write a great deal but you have to care.” – Anne Lamott Confession: When nobody’s looking,…

How to Build Deep and Long-Lasting Connections with Your Donors

October 18, 2021

Jeff Brooks

Books, Donor Psychology

Book Review: Hooked on a Feeling: How the passion and devotion for good causes become memories and identities by Francesco Ambrogetti Francesco has done it again. He’s written a deeply researched book that helps us understand the sometimes puzzling truth…

Deadlines Getting You Down? Here’s Help that Could Really Transform Your Work-Life

October 11, 2021

Jeff Brooks

Books, Productivity

Book Review: The Deadline Effect: How to Work Like it’s the Last Minute—Before the Last Minute by Christopher Cox Like many copywriters, I have a “complicated” relationship with deadlines. I hate them. They are the pain and terror of…

Great Reads from The Fundraisingology Lab Reading List

October 4, 2021

Jeff Brooks

Books

The fundraising profession is blessed with a lot of great books that can help you grow as a professional and as a person. A lot of books. So many that it can be hard to find the books you should…

Everything You Need to Know to Master Monthly Giving

September 27, 2021

Jeff Brooks

Books, Fundraising, Monthly Giving

Book Review: Monthly Giving Made Easy by Erica Waasdorp I’ve been recruiting monthly donors for organizations for more than 30 years. I thought I was an old pro at it because I’ve found a whole lot of ways of telling…

Want to Take Back Your Life? Read A World Without Email

June 28, 2021

Jeff Brooks

Books

I started my career as a person who worked in an office on complex projects with teams of people before email was common. If you wanted to connect with colleagues, you had several choices: Walk down the hall to their…

The Fundraising Help You Need from Tom Ahern, Just When You Need It

March 1, 2021

Jeff Brooks

Books

Book Review: Turning Doubters Into Donors: How to Make a Compelling Case for Your Cause by Tom Ahern Let me tell you a neurotic secret about myself. I hate writing. Well, it would be more accurate to say I love…

BOOK REVIEW: Orbiting the Giant Hairball

September 15, 2020

Jeff Brooks

Books, Creativity

Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace by Gordon MacKenzie I read a lot of books that are meant to make me better at my work. You probably do too. Every fundraising book I can…

How to Build a Strong Monthly-Giving Program in Less Than One Afternoon

September 14, 2020

Jeff Brooks

Books, Monthly Giving

Book Review: How to Create Lifelong Donors through Monthly Giving by Harvey McKinnon The most important thing you need to know about fundraising is this: Everything you do is about finding and stewarding three types of donors: Major (and mid-value)…

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What You Wish You Knew about Fundraising Design [Book Review]

Writing Advice with Heart and Soul that Can Make You a Better Fundraiser

How to Build Deep and Long-Lasting Connections with Your Donors

Deadlines Getting You Down? Here’s Help that Could Really Transform Your Work-Life

Great Reads from The Fundraisingology Lab Reading List

Everything You Need to Know to Master Monthly Giving

Want to Take Back Your Life? Read A World Without Email

The Fundraising Help You Need from Tom Ahern, Just When You Need It

BOOK REVIEW: Orbiting the Giant Hairball

How to Build a Strong Monthly-Giving Program in Less Than One Afternoon

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Auckland: 12 Noon Friday, Aug 24
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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

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New York: 3:30pm Thursday, Aug 23
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