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Pop Art Stories vs Commerce

Are You Fundraising in the Right “World”? It Makes All the Difference!

October 17, 2022
Russell James
Donor Psychology, Storytelling
One of the reasons fundraising is such a challenge is that all of us – donors and fundraisers alike – live simultaneously in two different worlds:  “Story World,” the part of the human mind that acts on emotion, social cues,…
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3 Ways to Raise Funds When Your Cause Isn’t Exciting

April 11, 2022
June Steward
Donor Psychology, Writing
I’ve heard many a fundraiser bemoan the fact that their cause isn’t easy.   What do they consider “easy”? They often say it’s cancer. Or helping children. Or rescuing animals.  Whether those topics are actually easier or not is debatable.…
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How to Build Deep and Long-Lasting Connections with Your Donors

October 18, 2021
Jeff Brooks
Books, Donor Psychology
Book Review: Hooked on a Feeling: How the passion and devotion for good causes become memories and identities by Francesco Ambrogetti Francesco has done it again. He’s written a deeply researched book that helps us understand the sometimes puzzling truth…
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VIDEO – The Power of Emotional Intelligence in Fundraising

July 19, 2021
Jeff Brooks
Donor Psychology
I had a great conversation the other day with one of my favorite fundraising gurus, Jen Love, of Agents of Good. We played a very nerdy game. We challenged each other with some not-so-great fundraising messages and asked how these…
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5 Ways Charitable Giving Is Good For Donors5 Ways Charitable Giving Is Good For Donors

5 Ways Charitable Giving Is Good For Donors

November 2, 2020
Jeff Brooks
Donor Love, Donor Psychology
I lost my Mom to Parkinson’s disease. It was a long and terrible struggle. Toward the end, I was her caregiver. I watched helplessly as the disease took more and more of her away — from herself and from the…
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Pop Art Superhero kid

Everything You Need to Know About Fundraising in 3 Words

July 6, 2020
Jeff Brooks
Donor Psychology
Here are three words that will transform your fundraising: Belief is enough. A few weeks ago, we posted an article on this blog titled It Takes 2 Cultures to Make a Great Nonprofit — and That Can Be Hard! It’s about…
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Pop Art gift in white male hands

The Best Thing You Can Do for Your Donors

May 25, 2020
Jeff Brooks
Coronavirus, Donor Psychology
For the last few weeks, I’ve been asking every fundraiser I’ve talked to one strange question:  How clean are your closets right now? The weird thing is, the majority tell me their closets are cleaner than they’ve been in years.…
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Pop Art Senior Woman Riding Scooter e1570866857578

2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019
Fiona McPhee
Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing
I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…
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Pop Art Blue Letterbox with letters

What Your Direct Mail is Like for Real People

October 7, 2019
Fiona McPhee
Direct Mail, Donor Psychology
I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…
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What can we do better?

[VIDEO] Sean Asks Adrian Sargeant: What Is the Biggest Thing in Fundraising No One Is Doing?

November 6, 2018
Sean Triner
Donor Psychology
Sean had Professor Adrian Sargeant of The Philanthropy Centre on the line, so he asked him this: What is the most important thing in fundraising that no one is doing? We are pretty good at describing problems and getting donors to…
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Popular Posts

  • Are You Fundraising in the Right “World”? It Makes All the Difference! 4 comments | by Russell James
  • When Someone in Your Organization HATES Fundraising: 4 Ways to Win Them Over 2 comments | by Jeff Brooks
  • Fundraising Story Goes from Good to GREAT [Case Study] 2 comments | by Jeff Brooks
  • VIDEO: How Much Do YOU Cost Your Organisation? 2 comments | by Sean Triner
  • How Greed Can Undermine Your Monthly Giving Program 2 comments | by Erica Waasdorp

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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