Bequests and Legacies Archives

VIDEO: Blithering Idiots Decide: Golf, Not Bequests

August 12, 2019

Bequests and Legacies, Blithering Idiots

Why should you put any time or energy into bequest fundraising? Sure, it means creating a stream of large gifts that will fund your organization for years to come … But not right now! And who wants to talk about…

Here’s One Easy Tool That Transforms Your Fundraising

March 11, 2019

Jeff Brooks

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving

Suppose I told you there’s a fundraising tool you (yes you!) can put to work that will do these things: Gather information on what motivates your best donors to give, so you can speak more personally and relevantly to them.Meaningfully…

VIDEO: The Amazing “4-S” Method for Nervous Bequest Fundraisers

November 5, 2018

Christiana Stergiou

Bequests and Legacies

In this quick video interview, Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the “4-S” Method of engaging with donors about bequest giving: Story Story Story Shut up Following this method can make the most…

How to Lose $17 Million Without Even Trying

October 29, 2018

Christiana Stergiou

Bequests and Legacies

It’s incredibly difficult to be smart about opportunity cost. There’s just something in our brains that push us toward bad decisions that cost us dearly. When we overcome that innate human shortcoming — that’s when we make amazingly smart decisions…

The Surprising Way You Find People Who Really Want to Put Your Organization in Their Will

October 21, 2018

Jeff Brooks

Bequests and Legacies

It’s almost hard to believe. You have donors who are waiting for you to ask them if they’ll include your organization in their Will. On average, each one is ready to hand over $35,000. But you have to ask them…

12 Things You Need to Know about Talking to Donors about Bequests

October 13, 2018

Christiana Stergiou

Bequests and Legacies

Just the idea of talking to donors about bequests can be overwhelming. As fundraisers, we’re used to simple calls to action, quick solutions to problems, and lots of urgency. If you’re good at fundraising, you are equipped to be good…

The Liberating Truth Behind Smart Bequest Fundraising — It’s About Life

October 8, 2018

Christiana Stergiou

Bequests and Legacies

You are going to die. And probably sooner than you think. Not a great way to start a conversation is it? To hear some people talk about it, you’d think communicating with donors about bequests is like some kind of…

VIDEO: The Magic Words of Bequest Fundraising

October 1, 2018

Christiana Stergiou

Bequests and Legacies

Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the words and phrases that help donors connect meaningfully with the topic of bequest giving. Learn the importance of: “Family” language The importance of simplicity The power…

How You Can Have Your Own Ice Bucket Challenge-like Success

November 6, 2017

Jeff Brooks

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving

It’s easier than you think! Remember the Ice Bucket Challenge? It happened in the Summer of 2015 when the ALS Association in the US (and a number of related organizations around the world, where ALS is often called motor neurone…

Really Integrating Direct Mail with Major Donors and Bequests

September 26, 2017

Sean Triner

Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising

I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…

VIDEO: Blithering Idiots Decide: Golf, Not Bequests

Here’s One Easy Tool That Transforms Your Fundraising

VIDEO: The Amazing “4-S” Method for Nervous Bequest Fundraisers

How to Lose $17 Million Without Even Trying

The Surprising Way You Find People Who Really Want to Put Your Organization in Their Will

12 Things You Need to Know about Talking to Donors about Bequests

The Liberating Truth Behind Smart Bequest Fundraising — It’s About Life

VIDEO: The Magic Words of Bequest Fundraising

How You Can Have Your Own Ice Bucket Challenge-like Success

Really Integrating Direct Mail with Major Donors and Bequests

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Auckland: 12 Noon Friday, Aug 24
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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Topics

Tags

Blogs We Think You’ll Love

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2