It’s easier than you think! Remember the Ice Bucket Challenge? It happened in the Summer of 2015 when the ALS Association in the US (and a number of related organizations around the world, where ALS is often called motor neurone…
I heard the most crazy thing ever: A frustrated charity fundraiser told me that they had to cancel their annual survey this year. Why? Had it failed to work? Not at all. It was still gathering game-changing data from their…
When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…
One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…
Are premium direct mails still pulling their weight in donor acquisition? A couple of years ago, I wrote an article on my blog and a similar one on 101 Fundraising about premium direct mail. Direct mail, and in particular, premium…
Thanks for all the fantastic messages from the Moceanic fundraising tribe. I’m feeling very welcome — thank you! One of the things I’m most excited about at Moceanic is sharing knowledge and learning even more about fundraising… Moceanic is all…
Learning and sharing across three continents! This ‘winter’ I have headed North. Very north, in fact, starting in Alaska. I am writing this on the plane from Vancouver. I put ‘winter’ in quotes because the big advantage of crossing the…
Understanding Donors The most important asset a fundraising organisation has is its database of supporters. But only if it is actually recording useful information. Luckily, most organisations record main contact details plus transactions. In other words, you know where someone…
First question: should you even bother? The anecdotal evidence for thank you letters is huge – many donors say they like them. Lots of opinion research shows that donors are more likely to give if ‘they know what their money…
