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How Fundraising Words Are Different from Sales Words

Bequests and Legacies, Donor Psychology
Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for free at Encourage Generosity.   Isn’t fundraising just sales? Whether it’s a used car or insurance or scholarships, sales…
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Fundraising Lessons from Jedi Masters

Fundraising Lessons from Jedi Masters

Bequests and Legacies
When it comes to bequest-aware fundraising, we sometimes have to look at our work in a new way. That can be difficult. I think we are entering a new era. The value and huge size of bequest giving from donors…
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Your To Do List for Skyrocketing Income in the Coming Years

Your To-Do List for Skyrocketing Income in the Coming Years

Bequests and Legacies
We’ve been focusing for the past couple of weeks on the research that shows us how important bequest revenue from donors can be – two to four times as much as ordinary donation revenue. But it doesn’t just happen. There…
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5 Ways You Can Think Differently about Fundraising to Raise More

5 Ways You Can Think Differently about Fundraising to Raise More

Bequests and Legacies
I was in High School in 1977 when Star Wars hit the screens. Sometime in the first week, my friends and I went downtown to the one theater in Seattle that was showing it. The line went all the way…
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The Study That Opened My Eyes – and Itll Open Yours Too

The Study That Opened My Eyes – and It’ll Open Yours Too

Bequests and Legacies
There’s something new in the fundraising world – though it isn’t really new. It’s more of a new insight into something we’ve known about for a long time. This insight comes from a study of a group of long-time donors…
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A Practical Lesson from Star Wars: How to Raise 2 to 5 Times as Much from Real-Life Donors

Bequests and Legacies, Maths of Fundraising
It may be the smartest “bad move” in the history of movies. Back in 1976, while he was negotiating his deal for making a new movie about heroes and villains zooming around in space, George Lucas said he’d take much…
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4 “Secret” Fundraising Strategies You’ll Wish You Learned Years Ago

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving, Stewardship, Strategy
Do you ever wonder why big nonprofits are big? Is it luck? Longevity? A mega-donor or two? Those things are great, but they aren’t the whole secret. The difference is strategy. Here’s the first surprise about that: the strategies that…
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Is Your Fundraising Career Like a Hamster Wheel? Jump off Now and Start Making Progress

Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
You don’t need me to tell you: Fundraising is hard work. It’s also repetitive. An annual cycle that repeats and repeats and repeats. Sometimes it can make you wonder if you’re really making any progress. Don’t get me wrong –…
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This Breakthrough in Donor Surveys Can Unlock a Treasure Trove of Bequests

Bequests and Legacies
It may sound unbelievable… Right now, you have donors who are ready to include your organization in their will. They want to leave a legacy that changes the world for future generations. And they’re just waiting for you to ask!…
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Do I Still Love Premiums!? (2022 update added)

Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016.  Also, direct mail is also the…
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