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Activism Organisers: Why You Should Know About Fundraising

Activism
Jeff Brooks, Fundraisingologist at Moceanic and Harvey McKinnon of Harvey McKinnon Associates, explore the amazing overlaps between activism and fundraising. The two things, often seen as extremely different, are really two sides of the same coin. Understanding fundraising can make activists…
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What’s Your ‘Wedge’ in Campaigning? You Need it to Win!

Activism
Lynne Boardman and Harvey McKinnon of Harvey McKinnon Associates look at a powerful way of winning over “swing” voters and supporters — the Wedge. It’s a way to get the support of people who are “on the fence.” This works in…
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