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September week 5 1024x768 1

How to Structure Your Storytelling for Maximum Impact

Storytelling
A good story is the backbone of a powerful fundraising message. By “good,” I mean a detailed and emotionally resonant story of one person the donor’s giving can help. That’s the best way to bridge the gap between a donor’s…
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September week 4 1024x768 1

3 Ways to Amp up the Motivating Power of Your Fundraising Stories

Storytelling, Writing
I have some bad news for you: Stories are not magic. Telling a story doesn’t automatically make your fundraising powerful. You have to tell the right story. In the right way. That’s when the magic happens, and your fundraising goes…
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Week 4 Differences

Donors Are Not You: A Guide to the Differences

Donor Love, Writing
A long-ago mentor once told me that the entire problem with human relationships is this:  We judge others by their actions, but we expect them to judge us by our intentions. “He did that hurtful thing because he’s a bad…
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5 Ways You Can Think Differently about Fundraising to Raise More

5 Ways You Can Think Differently about Fundraising to Raise More

Bequests and Legacies
I was in High School in 1977 when Star Wars hit the screens. Sometime in the first week, my friends and I went downtown to the one theater in Seattle that was showing it. The line went all the way…
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Blow a kiss

The “Middle Siblings” of Fundraising, and How You Can Connect with Them

Major and Mid Value Donors
Mid-value donors are sometimes the “middle children” of donor files. Like the stereotypical middle child, they get less attention than the others. They can “fall through the cracks” and not get the focus and treatment they need. Nonprofits often have…
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piechart

The Overhead Myth, and the Pie Chart Solution

Maths of Fundraising
There’s a monster stalking the halls of nonprofit organizations around the world. Every day it smashes, tears, and crushes organizations’ ability to do their mission. The monster is an attitude: The less a charity spends on overhead, the better! It’s…
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Pop art punctuation

5 Things to Keep Fundraising Strong in Strange Times (like Now)

Crises Fundraising
Many fundraisers around the world are getting worse results now than they did during the height of the pandemic. The pandemic has not gone away, but the sense of crisis and community – that widespread feeling that something big is…
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Pop Art Clock

How to Respect Your Time, and Help Your Boss and Colleagues Respect It Too

Maths of Fundraising, Time Management
You are more valuable than you’ve ever imagined. I’m not talking about your value as a unique human being living on this planet. In that sense, you’re infinitely valuable. I’m talking about your value as a professional fundraiser, as measured…
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Pop art watering can money

Easy Fundraising Money: How to Spend More to Make More

Major and Mid Value Donors
People easily accept the idea that for-profit organizations can – and should – invest to make more revenue. That’s how businesses work. Unfortunately, people often struggle with applying that same logic to nonprofit organizations. There’s a widespread belief that nonprofits…
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Pop art speech bubble yes

4 Steps to Make Your Boss Your Fundraising Ally

Boards and Fundraising, Leadership
One of the common conversations in our members-only Facebook community is frustration with bosses or board members making damaging decisions about fundraising — like cutting a multi-page letter down to one page.  It’s common. You’ve probably experienced it too. You…
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