Cost of Fundraising Archives

Do I Still Love Premiums!? (2022 update added)

January 4, 2022

Sean Triner

Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving

Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016. Also, direct mail is also the…

VIDEO: How Focus on ROI Can Hobble Your Fundraising

October 12, 2020

Jeff Brooks

Maths of Fundraising

I hate to admit it, but a lot of what it takes to be smart about fundraising means doing mathematics. Not my best subject. Fortunately, it’s not super-hard math. And fortunately, we have math geeks like Sean to help us…

Pop Art Surprised Businessman e1517479584911

Should You Dive into Direct Mail? Here’s What You Need to Know First

December 9, 2019

Sean Triner

Direct Mail, Maths of Fundraising

You’ve heard the news: Direct Mail is not dead. In fact, it’s still where much of the action is for fundraisers. Does that mean your organisation should dive into Direct Mail if you are not already doing it? Maybe. I’m…

VIDEO: How Much Do You Cost?

September 9, 2019

Sean Triner

Maths of Fundraising

Too often we treat the time of fundraising professionals like you as if it’s a free resource. But it’s not at all free. In fact, it’s the most precious and irreplaceable resource you have. And when you put a dollar…

Direct Mail: Dead, or More Alive Than Ever?

August 5, 2019

Jeff Brooks

Direct Mail

These are dark times for direct mail fundraising. Response rates are down (and have been trending lower for more than a decade). At the same time, costs of paper, printing, and postage keep going up, usually faster than inflation. And…

VIDEO: How Much Do YOU Cost Your Organisation?

November 9, 2018

Sean Triner

Maths of Fundraising

Should you write that appeal? Plan that event? Make those phone calls? Or would it be smarter to outsource it? There’s an amazingly easy way to calculate that. In this short video, I’ll show how an astoundingly complex bundle of…

pop art man holding money bags free no strings

Free Toilet Paper! How Much Is It Going to Cost?

July 23, 2018

Sean Triner

Pro Bono

Someone recently asked me a very good question: Are in-kind donations part of fundraisers’ responsibility? Or is it the responsibility of a procurement officer? Charities love to get stuff for free. When I was a new fundraiser, fresh out of…

Pop Art Businessman watered money dollars from a watering can

How Cost-Effectiveness Could Destroy Your Charity

July 23, 2018

Sean Triner

Maths of Fundraising

Write down these three things: Your favourite charity — not the one you work for How you support that charity (monthly gift, volunteer, occasional donation) Why you support them Here’s mine: My favourite charity: The Sumba Foundation How I support…

Use Postage to Maximize Impact in Direct Mail Fundraising

January 31, 2018

Jeff Brooks

Direct Mail

It’s easy to get so caught up in the creativity of a direct mail pack that you forget one of the most fundamental facts about it: It’s a piece of mail that goes through the postal system. And that means…

The Most Crazy Thing I Ever Heard

August 16, 2017

Sean Triner

Maths of Fundraising, Bequests and Legacies

I heard the most crazy thing ever: A frustrated charity fundraiser told me that they had to cancel their annual survey this year. Why? Had it failed to work? Not at all. It was still gathering game-changing data from their…

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Do I Still Love Premiums!? (2022 update added)

VIDEO: How Focus on ROI Can Hobble Your Fundraising

Should You Dive into Direct Mail? Here’s What You Need to Know First

VIDEO: How Much Do You Cost?

Direct Mail: Dead, or More Alive Than Ever?

VIDEO: How Much Do YOU Cost Your Organisation?

Free Toilet Paper! How Much Is It Going to Cost?

How Cost-Effectiveness Could Destroy Your Charity

Use Postage to Maximize Impact in Direct Mail Fundraising

The Most Crazy Thing I Ever Heard

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2