Mid-value donors are sometimes the “middle children” of donor files. Like the stereotypical middle child, they get less attention than the others. They can “fall through the cracks” and not get the focus and treatment they need. Nonprofits often have…
Read MoreThe Overhead Myth, and the Pie Chart Solution
There’s a monster stalking the halls of nonprofit organizations around the world. Every day it smashes, tears, and crushes organizations’ ability to do their mission. The monster is an attitude: The less a charity spends on overhead, the better! It’s…
Read More5 Things to Keep Fundraising Strong in Strange Times (like Now)
Many fundraisers around the world are getting worse results now than they did during the height of the pandemic. The pandemic has not gone away, but the sense of crisis and community – that widespread feeling that something big is…
Read MoreHow to Respect Your Time, and Help Your Boss and Colleagues Respect It Too
You are more valuable than you’ve ever imagined. I’m not talking about your value as a unique human being living on this planet. In that sense, you’re infinitely valuable. I’m talking about your value as a professional fundraiser, as measured…
Read MoreEasy Fundraising Money: How to Spend More to Make More
People easily accept the idea that for-profit organizations can – and should – invest to make more revenue. That’s how businesses work. Unfortunately, people often struggle with applying that same logic to nonprofit organizations. There’s a widespread belief that nonprofits…
Read More4 Steps to Make Your Boss Your Fundraising Ally
One of the common conversations in our members-only Facebook community is frustration with bosses or board members making damaging decisions about fundraising — like cutting a multi-page letter down to one page. It’s common. You’ve probably experienced it too. You…
Read MoreHow to Measure What Matters in Fundraising
They say you get more of whatever you measure. It’s especially true in fundraising. But it’s easier said than done. There are a lot of things you could be measuring in fundraising. Not all of them are equally important. Some…
Read MoreDo I Still Love Premiums!? (2022 update added)
Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016. Also, direct mail is also the…
Read MoreVIDEO: How Focus on ROI Can Hobble Your Fundraising
I hate to admit it, but a lot of what it takes to be smart about fundraising means doing mathematics. Not my best subject. Fortunately, it’s not super-hard math. And fortunately, we have math geeks like Sean to help us…
Read MoreShould You Dive into Direct Mail? Here’s What You Need to Know First
You’ve heard the news: Direct Mail is not dead. In fact, it’s still where much of the action is for fundraisers. Does that mean your organisation should dive into Direct Mail if you are not already doing it? Maybe. I’m…
Read MorePopular Posts
- How to Respect Your Time, and Help Your Boss and Colleagues Respect It Too 3 comments | by Jeff Brooks
- 7 Ways to Encourage Your Donors to Upgrade Their Giving 2 comments | by Sean Triner
- Discover the Power of Inclusive Fundraising for ALL Donors 2 comments | by Jeff Brooks
- Worried about “donor as hero” fundraising? Here’s another way to think about it 1 comment | by June Steward
- The Overhead Myth, and the Pie Chart Solution 1 comment | by Sean Triner
Topics
- Activism
- Annual Reports
- Benchmarking
- Bequests and Legacies
- Boards and Fundraising
- Books
- Branding
- Coronavirus
- Creativity
- Crises Fundraising
- Demographics
- Digital Fundraising
- Direct Mail
- Donor Care
- Donor Love
- Donor Psychology
- Equality
- Financial Emergency
- Fun
- Fundraising
- Fundraising Myths
- Fundraising Resources
- Fundraising Training Needs
- Inclusivity
- Leadership
- Major and Mid Value Donors
- Maths of Fundraising
- Monthly Giving
- Newsletters
- Nonprofit Jobs
- Pro Bono
- Productivity
- Self-Care
- Stewardship
- Storytelling
- Strategy
- Thankfulness
- Time Management
- Trends
- Tribute
- Uncategorized
- Values and Fundraising
- Workplace
- Writing
Tags
Adrian Sargeant
Amnesty International
Arts Fundraising
Case for Support
Coaching+
Copywriting
Cost of Fundraising
Creative
Dan Pallotta
Data
Design
Donar Retention
Donor Retention
Emergency Fundraising
Emotion
Examples of Good Fundraising
Harvey McKinnon
Holidays
Integration
James Herlihy
Jeff Brooks
Lynne Boardman
Matching Gifts
Moceanic
Offer
Older Donors
Pareto Fundraising
Pareto Phone
Pareto Principle
Pareto Squared
Phone
Proposition
Roger Craver
Russell James
Sean Triner
Soi Dog
Stewardship
Supporter Care
Supporter Connection Survey
Telephone
Testing
Thanking
Thanking Donors
Training
Young Donors