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Easy Fundraising Money: How to Spend More to Make More

January 30, 2023
Sean Triner
Major and Mid Value Donors
People easily accept the idea that for-profit organizations can – and should – invest to make more revenue. That’s how businesses work. Unfortunately, people often struggle with applying that same logic to nonprofit organizations. There’s a widespread belief that nonprofits…
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4 Steps to Make Your Boss Your Fundraising Ally

June 27, 2022
Jeff Brooks
Boards and Fundraising, Leadership
One of the common conversations in our members-only Facebook community is frustration with bosses or board members making damaging decisions about fundraising — like cutting a multi-page letter down to one page.  It’s common. You’ve probably experienced it too. You…
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Moceanic blog post

How to Measure What Matters in Fundraising

June 6, 2022
Jeff Brooks
Fundraising, Maths of Fundraising
They say you get more of whatever you measure. It’s especially true in fundraising. But it’s easier said than done. There are a lot of things you could be measuring in fundraising. Not all of them are equally important. Some…
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Do I Still Love Premiums!? (2022 update added)

January 4, 2022
Sean Triner
Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016.  Also, direct mail is also the…
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VIDEO How Focus on ROI Can Hobble Your Fundraising

VIDEO: How Focus on ROI Can Hobble Your Fundraising

October 12, 2020
Jeff Brooks
Maths of Fundraising
I hate to admit it, but a lot of what it takes to be smart about fundraising means doing mathematics. Not my best subject. Fortunately, it’s not super-hard math. And fortunately, we have math geeks like Sean to help us…
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Should You Dive into Direct Mail? Here’s What You Need to Know First

December 9, 2019
Sean Triner
Direct Mail, Maths of Fundraising
You’ve heard the news: Direct Mail is not dead. In fact, it’s still where much of the action is for fundraisers. Does that mean your organisation should dive into Direct Mail if you are not already doing it? Maybe. I’m…
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Pop Art Astronaut holding money

VIDEO: How Much Do You Cost?

September 9, 2019
Sean Triner
Maths of Fundraising
Too often we treat the time of fundraising professionals like you as if it’s a free resource. But it’s not at all free. In fact, it’s the most precious and irreplaceable resource you have. And when you put a dollar…
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Pop Art Mailbox e1525660495176

Direct Mail: Dead, or More Alive Than Ever?

August 5, 2019
Jeff Brooks
Direct Mail
These are dark times for direct mail fundraising. Response rates are down (and have been trending lower for more than a decade). At the same time, costs of paper, printing, and postage keep going up, usually faster than inflation. And…
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VIDEO: How Much Do YOU Cost Your Organisation?

November 9, 2018
Sean Triner
Maths of Fundraising
Should you write that appeal? Plan that event? Make those phone calls? Or would it be smarter to outsource it? There’s an amazingly easy way to calculate that. In this short video, I’ll show how an astoundingly complex bundle of…
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Free Toilet Paper! How Much Is It Going to Cost?

July 23, 2018
Sean Triner
Pro Bono
Someone recently asked me a very good question: Are in-kind donations part of fundraisers’ responsibility? Or is it the responsibility of a procurement officer? Charities love to get stuff for free. When I was a new fundraiser, fresh out of…
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  • Are You Fundraising in the Right “World”? It Makes All the Difference! 4 comments | by Russell James
  • When Someone in Your Organization HATES Fundraising: 4 Ways to Win Them Over 2 comments | by Jeff Brooks
  • Fundraising Story Goes from Good to GREAT [Case Study] 2 comments | by Jeff Brooks
  • VIDEO: How Much Do YOU Cost Your Organisation? 2 comments | by Sean Triner
  • How Greed Can Undermine Your Monthly Giving Program 2 comments | by Erica Waasdorp

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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