Cost of Fundraising Archives

Direct Mail: Dead, or More Alive Than Ever?

August 5, 2019

These are dark times for direct mail fundraising. Response rates are down (and have been trending lower for more than a decade). At the same time, costs of paper, printing, and postage keep going up, usually faster than inflation. And…

VIDEO: How Much Do YOU Cost Your Organisation?

November 9, 2018

Sean Triner

Cost of Fundraising, Sean Triner

No Comments

Should you write that appeal? Plan that event? Make those phone calls? Or would it be smarter to outsource it? There’s an amazingly easy way to calculate that. In this short video, I’ll show how an astoundingly complex bundle of…

Free Toilet Paper! How Much Is It Going to Cost?

July 23, 2018

Sean Triner

Ad Agencies, Cost of Fundraising, Sean Triner

Someone recently asked me a very good question: Are in-kind donations part of fundraisers’ responsibility? Or is it the responsibility of a procurement officer? Charities love to get stuff for free. When I was a new fundraiser, fresh out of…

How Cost-Effectiveness Could Destroy Your Charity

July 23, 2018

Sean Triner

Cost of Fundraising, Sean Triner

Write down these three things: Your favourite charity — not the one you work for How you support that charity (monthly gift, volunteer, occasional donation) Why you support them Here’s mine: My favourite charity: The Sumba Foundation How I support…

Use Postage to Maximize Impact in Direct Mail Fundraising

January 31, 2018

Jeff Brooks

Cost of Fundraising, Jeff Brooks, Training

It’s easy to get so caught up in the creativity of a direct mail pack that you forget one of the most fundamental facts about it: It’s a piece of mail that goes through the postal system. And that means…

The Most Crazy Thing I Ever Heard

August 16, 2017

Sean Triner

Cost of Fundraising, Sean Triner, Supporter Connection Survey

I heard the most crazy thing ever: A frustrated charity fundraiser told me that they had to cancel their annual survey this year. Why? Had it failed to work? Not at all. It was still gathering game-changing data from their…

Do I Still Love Premiums!?

June 26, 2017

Sean Triner

Acquisition, Assistance Dogs Australia, Burnet Institute, Cost of Fundraising, Creative, Fundraising 101, Premiums, Sean Triner

No Comments

Are premium direct mails still pulling their weight in donor acquisition? A couple of years ago, I wrote an article on my blog and a similar one on 101 Fundraising about premium direct mail. Direct mail, and in particular, premium…

The Calculation That Can Chart Your Future

June 5, 2017

Jeff Brooks

Cost of Fundraising, Jeff Brooks, Net Present Value, Pareto Principle

No Comments

Net Present Value Net present value (NPV) is a finance term that’s meant to help you decide whether an investment is worthwhile or not. It’s pretty much the same for fundraisers, who can calculate NPV this way: Total projected lifetime…

How the Way You Measure Success Can Shape Your Organization’s Future

May 7, 2017

Jeff Brooks

Cost of Fundraising, Jeff Brooks, Return on Investment, ROI

No Comments

When corporations fail to invest in their future, we shake our heads and wonder why they’re so shortsighted. Think of the once-important ice-delivery companies. They didn’t realize they were in the business of providing ice; they apparently thought they were…

Which Pile of Money Would You Rather Have?

April 5, 2017

Sean Triner

Cost of Fundraising, Dan Pallotta, Examples of Good Fundraising, Sean Triner, TED Talks

No Comments

Dan Pallotta couldn’t have been more right with his TED talk ‘The Way We Think About Charity is Dead Wrong.’ But he wasn’t just trying to explain the importance and good that ‘overhead’ does for charities to the public and media. It’s also the charity staff who really need to…

Direct Mail: Dead, or More Alive Than Ever?

VIDEO: How Much Do YOU Cost Your Organisation?

Free Toilet Paper! How Much Is It Going to Cost?

How Cost-Effectiveness Could Destroy Your Charity

Use Postage to Maximize Impact in Direct Mail Fundraising

The Most Crazy Thing I Ever Heard

Do I Still Love Premiums!?

The Calculation That Can Chart Your Future

How the Way You Measure Success Can Shape Your Organization’s Future

Which Pile of Money Would You Rather Have?

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don’t want to miss out.

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

REGISTER HERE!

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2