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The Digital Fundraising Tipping Point

Demographics, Direct Mail
Why is the this the first fundraising article featuring Matt Damon and Rachel Weisz, Simon Pegg and Uma Thurman, Naomi Campbell and Sean Triner? It is not that they are all fundraisers.  Nor is it the case that they have…
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Charity

The Best Way To Get Donations From Under 40s…

Demographics, Monthly Giving
What’s the best way to get donations from people under 40 years old? Wait until they are over 40.  With rare exceptions, little strategic money is donated by people under 40. Even face to face – aimed at Gen X…
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Hello Im a Millennial

Are Millennials Really Worth Targeting for Fundraising?

Demographics, Direct Mail
We all want younger donors.  But is it worth the investment? Certainly, it is for donors around the 40-year-old mark – face to face (direct dialogue) has done really well there getting millions of people around that age to give.  But…
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