Writing Archives | Moceanic

How to Critique Fundraising so You Help Make It Better

April 26, 2021

Writing fundraising materials is hard. Want to know what’s even harder? Writing useful critiques of fundraising materials. Maybe you’ve been on the receiving end of an unhelpful critique and wondered why it was that way: The person doing it is…

Pop Art Boring report man fell asleep e1516262595881

How to Keep Writing When You’re on Empty

March 16, 2020

Jeff Brooks

Creativity, Writing

NOTE: This blog post was written during — and is about — normal times. Now is not a normal time. There are a number of suggestions below — like “sneak out to a movie” and “do your work in a…

One Rule That Can Turn Your Fundraising to Gold

November 11, 2019

Jeff Brooks

Writing

“This is why people should give!” the new executive director said. He dramatically threw a newspaper on the table, leaned back, and glowered at everyone sitting around the conference room. The newspaper was folded open to A13. Near the bottom…

Pop Art Senior Woman Riding Scooter e1570866857578

2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019

Fiona McPhee

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing

I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…

26 Tips for More Effective Fundraising Writing

October 14, 2019

Jeff Brooks

Fundraising, Writing

1. Write the call to action (the reply device or landing page) first It’s very un-Zen to say it, but fundraising is more about the destination than the journey. You’re going to arrive a lot more successfully when you know…

How to Write Like a Nonprofit Genius and Motivate People to Join Your Cause

October 25, 2017

Jeff Brooks

Writing

Once upon a time, I was an English teacher. A guardian and promoter of our written language in its formal academic form. Please accept my apology for the damage I did during those years. I worked hard to teach my…

How to Prevent the Heartbreak of Boring Fundraising

August 22, 2017

Sheena Greer

Writing

If you think you’re boring your audience, go slower not faster. – Gustav Mahler (20th century Austrian composer) When I come across really boring fundraising copy, I think two things: The writer was rushed. And she doesn’t seem to care.…

Save the Snails Hyper-Personalisation In Action

August 16, 2017

Sean Triner

Direct Mail, Donor Love, Major and Mid Value Donors, Writing

Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…

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How to Critique Fundraising so You Help Make It Better

How to Keep Writing When You’re on Empty

One Rule That Can Turn Your Fundraising to Gold

2 Truths Your Donors Wish You Understood about Direct Mail

26 Tips for More Effective Fundraising Writing

How to Write Like a Nonprofit Genius and Motivate People to Join Your Cause

How to Prevent the Heartbreak of Boring Fundraising

Save the Snails Hyper-Personalisation In Action

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

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FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2