The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.
JOIN NOW
Moceanic logoMoceanic logo
  • HOME
  • COURSES
    • Fundraising Fundamentals Courses
    • Nonprofit Storytelling Courses
    • Monthly Giving & Recurring Donations Courses
    • Bequests, Legacy and Planned Giving Courses
    • Direct Mail Courses
    • Communications & Marketing Courses
    • Mid-Level Donor & Major Gift Courses
    • Donor Acquisition and Retention Courses
    • CFRE Certification Courses
    • Digital Fundraising Courses
    • All Courses
    • MEMBER LOGIN
  • COACHING+
  • BLOG
JOINMEMBERS | LOGINLOGIN
2026 10 Blog3 1024x768 1

Your Donors Are Ready to Talk Bequests. Are You?

October 19, 2026
Sarah Lawson
Bequests and Legacies, Donor Psychology, Values and Fundraising
Some fundraisers can talk about bequests with donors easily. Others put it off.   What’s the difference? The ones who put it off don’t do so because they lack skill. It’s because the conversation feels hard. It feels like we’re asking a donor to think about something both we…
Read More
Blog Ad 3 1024x768 1

The Shocking New Realities of Direct Mail Fundraising

June 15, 2026
Jeff Brooks
Bequests and Legacies, Direct Mail
I don’t want to annoy with a “good old days” story.  But listen to this: Back in the day – like back in the 20th century – donor acquisition was so much easier (and less expensive) than it is now. It was a dependable and…
Read More
November week 1 1024x768 1

How We Survived the End of Cheques, What We Learned, and What You Can Do Now

November 4, 2024
Sean Triner
Crises Fundraising, Direct Mail
A “storm” hit the charity community in New Zealand a few years ago. It did some serious damage. But it could have been much worse, if not for the work of some wide-awake organisations and people. The storm: the end…
Read More
Week 4 Differences

Donors Are Not You: A Guide to the Differences

July 22, 2024
Jeff Brooks
Donor Love, Writing
A long-ago mentor once told me that the entire problem with human relationships is this:  We judge others by their actions, but we expect them to judge us by our intentions. “He did that hurtful thing because he’s a bad…
Read More
Fundraising Lessons from Jedi Masters

Fundraising Lessons from Jedi Masters

May 27, 2024
Jeff Brooks
Bequests and Legacies
When it comes to bequest-aware fundraising, we sometimes have to look at our work in a new way. That can be difficult. I think we are entering a new era. The value and huge size of bequest giving from donors…
Read More
Pop Art Rocket Ship e1587288593179

Your To-Do List for Skyrocketing Income in the Coming Years

May 20, 2024
Jeff Brooks
Bequests and Legacies
We’ve been focusing for the past couple of weeks on the research that shows us how important bequest revenue from donors can be – two to four times as much as ordinary donation revenue. But it doesn’t just happen. There…
Read More
5 Ways You Can Think Differently about Fundraising to Raise More

5 Ways You Can Think Differently about Fundraising to Raise More

May 13, 2024
Jeff Brooks
Bequests and Legacies
I was in High School in 1977 when Star Wars hit the screens. Sometime in the first week, my friends and I went downtown to the one theater in Seattle that was showing it. The line went all the way…
Read More
The Study That Opened My Eyes – and Itll Open Yours Too

The Study That Opened My Eyes – and It’ll Open Yours Too

May 6, 2024
Jeff Brooks
Bequests and Legacies
There’s something new in the fundraising world – though it isn’t really new. It’s more of a new insight into something we’ve known about for a long time. This insight comes from a study of a group of long-time donors…
Read More
Pop Art Blue Yes

A Practical Lesson from Star Wars: How to Raise 2 to 5 Times as Much from Real-Life Donors

April 29, 2024
Jeff Brooks
Bequests and Legacies, Maths of Fundraising
It may be the smartest “bad move” in the history of movies. Back in 1976, while he was negotiating his deal for making a new movie about heroes and villains zooming around in space, George Lucas said he’d take much…
Read More
Pop Art Myths

2 Fundraising Myths You Can Easily Avoid

March 4, 2024
Jeff Brooks
Fundraising Myths
Don’t believe everything you hear. I realize I hardly need to tell you such an obvious piece of advice. But there are a lot of beliefs about fundraising that can really hurt your program. These things keep getting repeated, year…
Read More

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

  • The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

Popular Posts

  • Why Donors Actually Give at Year-End 2 comments | by Sarah Lawson

Topics

  • Activism
  • Annual Reports
  • Artificial Intelligence
  • Benchmarking
  • Bequests and Legacies
  • Boards and Fundraising
  • Books
  • Branding
  • Coronavirus
  • Creativity
  • Crises Fundraising
  • Demographics
  • Design
  • Digital Fundraising
  • Direct Mail
  • Donor Acquisition
  • Donor Care
  • Donor Love
  • Donor Psychology
  • Equality
  • Financial Emergency
  • Fun
  • Fundraising
  • Fundraising Myths
  • Fundraising Resources
  • Fundraising Training Needs
  • Inclusivity
  • Leadership
  • Major and Mid Value Donors
  • Maths of Fundraising
  • Monthly Giving
  • Newsletters
  • Nonprofit Jobs
  • Offer
  • Pro Bono
  • Productivity
  • Self-Care
  • Small Shop Challenges
  • Stewardship
  • Storytelling
  • Strategy
  • Thankfulness
  • Time Management
  • Trends
  • Tribute
  • Uncategorized
  • Values and Fundraising
  • Workplace
  • Writing

Tags

Adrian Sargeant Amnesty International Case for Support Coaching+ Copywriting Cost of Fundraising Creative Data Design Donor Focussed Fundraising Donor Retention Emergency Fundraising Emotion Examples of Good Fundraising Fundraising in hard times Harvey McKinnon Holidays Integration James Herlihy Jeff Brooks Major Donors Matching Gifts Mid-Value Donors Moceanic Offer Older Donors Pareto Fundraising Pareto Phone Pareto Principle Planned Giving productivity Proposition Recession Fundraising Roger Craver Russell James Sean Triner Soi Dog Stewardship Strategy Supporter Care Supporter Connection Survey Testing Thanking Thanking Donors Training

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising
GET YOUR FREE TIPS AND MORE NOW

ABOUT

  • About Us
  • Our Team
  • Contact Us

HOW WE CAN HELP YOU

  • Moceanic Blog
  • Membership
  • Members Login
  • Courses
  • COACHING+

MORE

  • Terms Of Use
  • Privacy Policy
  • Your Data Rights
  • Cookie Declaration
  • Cookie settings
Facebook
X
LinkedIn
YouTube
Instagram
RSS
SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC
  • The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

© 2026 Moceanic.

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

 

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York:  8pm Thursday, Aug 23
Los Angeles:  5pm Thursday, Aug 23 
Sydney:  10am Friday, Aug 24
Auckland:  12 Noon Friday, Aug 24
Times don’t suit?  Check out Option 1

REGISTER HERE!





The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

By registering for this webinar you have read and accept the terms and conditions