Fundraising Lessons from Jedi Masters

Fundraising Lessons from Jedi Masters

Bequests and Legacies
When it comes to bequest-aware fundraising, we sometimes have to look at our work in a new way. That can be difficult. I think we are entering a new era. The value and huge size of bequest giving from donors…
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Your To Do List for Skyrocketing Income in the Coming Years

Your To-Do List for Skyrocketing Income in the Coming Years

Bequests and Legacies
We’ve been focusing for the past couple of weeks on the research that shows us how important bequest revenue from donors can be – two to four times as much as ordinary donation revenue. But it doesn’t just happen. There…
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5 Ways You Can Think Differently about Fundraising to Raise More

5 Ways You Can Think Differently about Fundraising to Raise More

Bequests and Legacies
I was in High School in 1977 when Star Wars hit the screens. Sometime in the first week, my friends and I went downtown to the one theater in Seattle that was showing it. The line went all the way…
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The Study That Opened My Eyes – and Itll Open Yours Too

The Study That Opened My Eyes – and It’ll Open Yours Too

Bequests and Legacies
There’s something new in the fundraising world – though it isn’t really new. It’s more of a new insight into something we’ve known about for a long time. This insight comes from a study of a group of long-time donors…
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Pop Art Blue Yes

A Practical Lesson from Star Wars: How to Raise 2 to 5 Times as Much from Real-Life Donors

Bequests and Legacies, Maths of Fundraising
It may be the smartest “bad move” in the history of movies. Back in 1976, while he was negotiating his deal for making a new movie about heroes and villains zooming around in space, George Lucas said he’d take much…
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Pop Art Myths

2 Fundraising Myths You Can Easily Avoid

Fundraising Myths
Don’t believe everything you hear. I realize I hardly need to tell you such an obvious piece of advice. But there are a lot of beliefs about fundraising that can really hurt your program. These things keep getting repeated, year…
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Pop art yellow yes

Discover the Power of Inclusive Fundraising for ALL Donors

Demographics, Donor Love, Inclusivity
Here’s some good news for fundraisers: If you make your fundraising work for everyone, regardless of their visual acuity, reading ability, attention, or knowledge and expertise — you make it better for everyone else too. That means when you write,…
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How to Handle a “Demanding” Donor

How to Handle a “Demanding” Donor

Donor Care, Donor Love
I used to have a mental picture of “difficult” major donors, based on horror stories I’d heard.  I imagined a cigar-chomping business tycoon who wanted to use large donations to remake a nonprofit to fit his own preferred vision, not…
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Pop Art telephone

The Fundraiser’s Practical Guide to Older Donors: 3 Things You Need to Know

Demographics
One of the most difficult things about fundraising is the gap between most fundraisers and most donors. (If you are in your 50s or later, you probably already know what I’m going to say in this post.) Ours is a…
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Pop Art Young Man Jumping for Joy

Get Me Some Young Donors Right NOW!

Demographics
Chances are, the average age of your donors is notably high. That’s how it is for almost every nonprofit on the planet. It’s a result mainly of the way the human brain works, often enhanced by economic and cultural forces.…
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