Older Donors Archives

12 Things You Need to Know about Talking to Donors about Bequests

October 13, 2018

Just the idea of talking to donors about bequests can be overwhelming. As fundraisers, we’re used to simple calls to action, quick solutions to problems, and lots of urgency. If you’re good at fundraising, you are equipped to be good…

The Liberating Truth Behind Smart Bequest Fundraising — It’s About Life

October 8, 2018

Christiana Stergiou

Christiana Stergiou, Older Donors

No Comments

You are going to die. And probably sooner than you think. Not a great way to start a conversation is it? To hear some people talk about it, you’d think communicating with donors about bequests is like some kind of…

VIDEO: The Magic Words of Bequest Fundraising

October 1, 2018

Christiana Stergiou

Christiana Stergiou, Older Donors, Russell James

No Comments

Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the words and phrases that help donors connect meaningfully with the topic of bequest giving. Learn the importance of: “Family” language The importance of simplicity The power…

VIDEO: Good and Bad Delusions: What My Cat Is Teaching Me about Fundraising

July 9, 2018

Jeff Brooks

Cats, Copywriting, Jeff Brooks, Older Donors

I’d like to introduce you to Dulcinea, my cat. She’s very nice. We have a great relationship, as long as I keep supplying cat food. But we’re both delusional. That’s okay, though. It’s how two very different species can get…

My Biggest Fundraising Disaster: The Sad Tale of the Cynical Humanitarians

June 19, 2018

Jeff Brooks

Jeff Brooks, Older Donors

Is your organization looking for a fundamental, game-changing shift in how you raise funds? I wish you the best. I hope you find it. But let me tell you something not to do in your search for transformation by sharing…

Do long letters in fundraising still work?

Why Your Boss Is Wrong – Long Letters Do Work Better In Fundraising.

September 19, 2017

Jeff Brooks

Copywriting, Creative, Jeff Brooks, Older Donors

Aunt Ruth was smiling. Aglow with happiness. I couldn’t figure it out. My 79-year-old aunt had just brought in the day’s mail. There was a lot of it, including several fundraising appeals. She threw one away unopened. The others she…

Thank You For ‘Hanging Out’ With Me

December 13, 2016

Sean Triner

Copywriting, Creative, Design, Emotion, Jeff Brooks, Older Donors, Thanking

No Comments

By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…

The Digital Fundraising Tipping Point

December 8, 2016

Sean Triner

Older Donors, Sean Triner, Young Donors

No Comments

Why is the this the first fundraising article featuring Matt Damon and Rachel Weisz, Simon Pegg and Uma Thurman, Naomi Campbell and Sean Triner? It is not that they are all fundraisers. Nor is it the case that they have…

The Best Way To Get Donations From Under 40s…

November 30, 2016

Sean Triner

Older Donors, Sean Triner, Young Donors

No Comments

What’s the best way to get donations from people under 40 years old? Wait until they are over 40. With rare exceptions, little strategic money is donated by people under 40. Even face to face – aimed at Gen X…

Are Millennials Really Worth Targeting for Fundraising?

January 6, 2016

Sean Triner

Ice Bucket Challenge, Older Donors, Sean Triner, Young Donors

No Comments

We all want younger donors. But is it worth the investment? Certainly, it is for donors around the 40-year-old mark – face to face (direct dialogue) has done really well there getting millions of people around that age to give. But…

12 Things You Need to Know about Talking to Donors about Bequests

The Liberating Truth Behind Smart Bequest Fundraising — It’s About Life

VIDEO: The Magic Words of Bequest Fundraising

VIDEO: Good and Bad Delusions: What My Cat Is Teaching Me about Fundraising

My Biggest Fundraising Disaster: The Sad Tale of the Cynical Humanitarians

Why Your Boss Is Wrong – Long Letters Do Work Better In Fundraising.

Thank You For ‘Hanging Out’ With Me

The Digital Fundraising Tipping Point

The Best Way To Get Donations From Under 40s…

Are Millennials Really Worth Targeting for Fundraising?

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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SIGN UP FOR FREE FUNDRAISING TIPS

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

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Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2