Older Donors Archives

How We Survived the End of Cheques, What We Learned, and What You Can Do Now

November 4, 2024

Sean Triner

A “storm” hit the charity community in New Zealand a few years ago. It did some serious damage. But it could have been much worse, if not for the work of some wide-awake organisations and people. The storm: the end…

Donors Are Not You: A Guide to the Differences

July 22, 2024

Jeff Brooks

Donor Love, Writing

A long-ago mentor once told me that the entire problem with human relationships is this: We judge others by their actions, but we expect them to judge us by our intentions. “He did that hurtful thing because he’s a bad…

Fundraising Lessons from Jedi Masters

May 27, 2024

Jeff Brooks

Bequests and Legacies

When it comes to bequest-aware fundraising, we sometimes have to look at our work in a new way. That can be difficult. I think we are entering a new era. The value and huge size of bequest giving from donors…

Your To-Do List for Skyrocketing Income in the Coming Years

May 20, 2024

Jeff Brooks

Bequests and Legacies

We’ve been focusing for the past couple of weeks on the research that shows us how important bequest revenue from donors can be – two to four times as much as ordinary donation revenue. But it doesn’t just happen. There…

5 Ways You Can Think Differently about Fundraising to Raise More

May 13, 2024

Jeff Brooks

Bequests and Legacies

I was in High School in 1977 when Star Wars hit the screens. Sometime in the first week, my friends and I went downtown to the one theater in Seattle that was showing it. The line went all the way…

The Study That Opened My Eyes – and It’ll Open Yours Too

May 6, 2024

Jeff Brooks

Bequests and Legacies

There’s something new in the fundraising world – though it isn’t really new. It’s more of a new insight into something we’ve known about for a long time. This insight comes from a study of a group of long-time donors…

A Practical Lesson from Star Wars: How to Raise 2 to 5 Times as Much from Real-Life Donors

April 29, 2024

Jeff Brooks

Bequests and Legacies, Maths of Fundraising

It may be the smartest “bad move” in the history of movies. Back in 1976, while he was negotiating his deal for making a new movie about heroes and villains zooming around in space, George Lucas said he’d take much…

2 Fundraising Myths You Can Easily Avoid

March 4, 2024

Jeff Brooks

Fundraising Myths

Don’t believe everything you hear. I realize I hardly need to tell you such an obvious piece of advice. But there are a lot of beliefs about fundraising that can really hurt your program. These things keep getting repeated, year…

Discover the Power of Inclusive Fundraising for ALL Donors

February 26, 2024

Jeff Brooks

Demographics, Donor Love, Inclusivity

Here’s some good news for fundraisers: If you make your fundraising work for everyone, regardless of their visual acuity, reading ability, attention, or knowledge and expertise — you make it better for everyone else too. That means when you write,…

How to Handle a “Demanding” Donor

April 24, 2023

Jeff Brooks

Donor Care, Donor Love

I used to have a mental picture of “difficult” major donors, based on horror stories I’d heard. I imagined a cigar-chomping business tycoon who wanted to use large donations to remake a nonprofit to fit his own preferred vision, not…

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How We Survived the End of Cheques, What We Learned, and What You Can Do Now

Donors Are Not You: A Guide to the Differences

Fundraising Lessons from Jedi Masters

Your To-Do List for Skyrocketing Income in the Coming Years

5 Ways You Can Think Differently about Fundraising to Raise More

The Study That Opened My Eyes – and It’ll Open Yours Too

A Practical Lesson from Star Wars: How to Raise 2 to 5 Times as Much from Real-Life Donors

2 Fundraising Myths You Can Easily Avoid

Discover the Power of Inclusive Fundraising for ALL Donors

How to Handle a “Demanding” Donor

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

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SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

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New York: 3:30pm Thursday, Aug 23
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