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The Fundraiser’s Practical Guide to Older Donors: 3 Things You Need to Know

March 28, 2022
Jeff Brooks
Demographics
One of the most difficult things about fundraising is the gap between most fundraisers and most donors. (If you are in your 50s or later, you probably already know what I’m going to say in this post.) Ours is a…
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Get Me Some Young Donors Right NOW!

February 24, 2020
Jeff Brooks
Demographics
Chances are, the average age of your donors is notably high. That’s how it is for almost every nonprofit on the planet. It’s a result mainly of the way the human brain works, often enhanced by economic and cultural forces.…
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12 Things You Need to Know about Talking to Donors about Bequests

October 13, 2018
Christiana Stergiou
Bequests and Legacies
Just the idea of talking to donors about bequests can be overwhelming. As fundraisers, we’re used to simple calls to action, quick solutions to problems, and lots of urgency. If you’re good at fundraising, you are equipped to be good…
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The Liberating Truth Behind Smart Bequest Fundraising — It’s About Life

October 8, 2018
Christiana Stergiou
Bequests and Legacies
You are going to die. And probably sooner than you think. Not a great way to start a conversation is it? To hear some people talk about it, you’d think communicating with donors about bequests is like some kind of…
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VIDEO: The Magic Words of Bequest Fundraising

October 1, 2018
Christiana Stergiou
Bequests and Legacies
Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares the words and phrases that help donors connect meaningfully with the topic of bequest giving. Learn the importance of: “Family” language The importance of simplicity The power…
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VIDEO: Good and Bad Delusions: What My Cat Is Teaching Me about Fundraising

July 9, 2018
Jeff Brooks
Fundraising
I’d like to introduce you to Dulcinea, my cat. She’s very nice. We have a great relationship, as long as I keep supplying cat food. But we’re both delusional. That’s okay, though. It’s how two very different species can get…
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My Biggest Fundraising Disaster: The Sad Tale of the Cynical Humanitarians

My Biggest Fundraising Disaster: The Sad Tale of the Cynical Humanitarians

June 19, 2018
Jeff Brooks
Demographics
Is your organization looking for a fundamental, game-changing shift in how you raise funds? I wish you the best. I hope you find it. But let me tell you something not to do in your search for transformation by sharing…
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Do long letters in fundraising still work?

Why Your Boss Is Wrong – Long Letters Do Work Better In Fundraising.

September 19, 2017
Jeff Brooks
Direct Mail
Aunt Ruth was smiling. Aglow with happiness. I couldn’t figure it out. My 79-year-old aunt had just brought in the day’s mail. There was a lot of it, including several fundraising appeals. She threw one away unopened. The others she…
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Gift

Thank You For ‘Hanging Out’ With Me

December 13, 2016
Sean Triner
Trends, Branding, Demographics, Direct Mail, Donor Love
By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…
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Donate

The Digital Fundraising Tipping Point

December 8, 2016
Sean Triner
Demographics, Direct Mail
Why is the this the first fundraising article featuring Matt Damon and Rachel Weisz, Simon Pegg and Uma Thurman, Naomi Campbell and Sean Triner? It is not that they are all fundraisers.  Nor is it the case that they have…
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Popular Posts

  • Are You Fundraising in the Right “World”? It Makes All the Difference! 4 comments | by Russell James
  • Fundraising Story Goes from Good to GREAT [Case Study] 2 comments | by Jeff Brooks
  • The Missing Ingredient That Might Be the Reason You and Your Colleagues Hate Your Job 2 comments | by Jeff Brooks
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  • How Greed Can Undermine Your Monthly Giving Program 2 comments | by Erica Waasdorp

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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