Imagine this: a nonprofit arts organization that had a sign outside their venue saying: “Wheelchair users not welcome.” That would be reprehensible. And in many places, illegal. An organization that would do that would clearly have its basic values twisted…
Read MoreDiscover the Power of Inclusive Fundraising for ALL Donors
Here’s some good news for fundraisers: If you make your fundraising work for everyone, regardless of their visual acuity, reading ability, attention, or knowledge and expertise — you make it better for everyone else too. That means when you write,…
Read MoreJust How “Different” Are Your Donors, Really?
Here’s the most true and untrue statement in fundraising: “Our donors are different from other donors.” Yes, they really are different. And no, they are not! They are both unique and typical. Okay, it may sound like I’m talking out…
Read MoreWhat Your Direct Mail is Like for Real People
I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…
Read MoreThe Beauty of Ugly Fundraising
How many times have you heard people complain about fundraising — especially direct mail: It’s so ugly! In fact, you’ll often hear the hypothesis that if it weren’t ugly, it would work a lot better. As if the problem is…
Read MoreThe Secret of Success: Do Only What Only You Can Do
Guest blogger – Dearne Cameron, CEO of Pareto Fundraising (Sorry Moceanic subscribers and Dearne – the email that you may have received about this post did not explain that Dearne is the guest author of this article – not Sean!)…
Read MoreThank You For ‘Hanging Out’ With Me
By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…
Read MoreThe Easiest Case for Support
Bas, a new fundraiser at a Dutch charity decided he needed to get out and meet some donors. He looked at those donors who had given by direct mail since that was most of them. The third donor he…
Read MoreUsing URLs in Direct Mail
Thanks to Mike Linnemann from the University of Minnesota Foundation, and Tom Ahern, donor communications expert whose recent Twitter conversation inspired this blog. Direct mail is the largest source of new donors in most fundraising markets. Yet, even with an…
Read MoreA Great Mid Value Mail Pack Explained
I asked Ruthann Richardson of Pareto Fundraising to tell us about a Great Mid Value Pack. My favourite mid value pack Looking at the current landscape of fundraising, I can’t help but think that the biggest opportunity for us, as…
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