Posts by Fiona McPhee

Fiona McPhee is a Fundraisingologist at Moceanic. She is also a Fellow of the Fundraising Institute of New Zealand, a member of the Fundraising Institute of Australia and a Member of the Chartered Institute of Marketing. She has over 20 years of experience developing sustainable and growth focused fundraising programs and helping fundraisers, fundraising leaders and boards as a coach, consultant, and mentor. Fiona shares her best knowledge and tips with Moceanic members and blog readers. She is also a Moceanic coach and available for bookings on the Coaching+ program to help fundraisers by providing training, answering your questions, mentoring individuals and teams and working hands-on with you.

pop art thank you speech bubble from dreamstime e1558306072415

5 Donor Love Must-Do’s for the COVID-19 Crisis

View all posts
Coronavirus, Donor Love
Think for a moment what it’s like to be a donor right now during this pandemic crisis… You are afraid — for your own health, your economic future, for your family and loved ones, for the world. You want to…
Read More
Pop Art Senior Woman Riding Scooter e1570866857578

2 Truths Your Donors Wish You Understood about Direct Mail

View all posts
Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing
I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…
Read More
Pop Art Blue Letterbox with letters

What Your Direct Mail is Like for Real People

View all posts
Direct Mail, Donor Psychology
I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…
Read More
pop art Young black woman casual with bubble saying 3123rf e1565148983755

3 Last-Minute Tweaks for Your End-of-Year Campaign

View all posts
Direct Mail
Tweak: a fine adjustment to a mechanism or system Here are some fine adjustments you can do that can meaningfully improve your upcoming year-end campaign. Tweak One Make a direct ask. As in “Fiona, will you please make a donation…
Read More
Pop Art man jumping with phone e1561507618663

4 Ways to Secure That All-Important Second Gift

View all posts
Direct Mail, Donor Care, Donor Love
I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…
Read More
Love your donors thank you

5 Tips and Tricks to Loving Your Donors

View all posts
Donor Love
For many years I gave to an organisation that organised an annual fun day for children with disabilities. The kids and their caregivers were hosted at a day-long party with activities, games and entertainment accessible to all. I have no…
Read More
Pop Art treasure chest money 123rf

5 Reasons You Must Invest in Donor Service

View all posts
Donor Love
In the commercial world, there is no arguing that:  Customer service has long been recognised as an incredibly important revenue driver. Excellent customer service vastly lowers churn rate (loss of customers). When complaints are handled well,  customers become more loyal than they were before…
Read More
Pop Art Businessman watered money dollars from a watering can

The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

View all posts
Direct Mail, Donor Care, Donor Love
I started my working life in customer service, selling women’s shoes. This had two major impacts on my life.  I have a shoe addiction that appears to be incurable. I have always believed that understanding your customer leads to the best…
Read More
pop art tools in hand repair 123rf

6 Ways to Measure Your Fundraising to Understand Your Donors

View all posts
Maths of Fundraising
I love data. Please don’t worry about me, I also like skiing, Star Wars, sneakers, dancing, and playing Lego with my daughter. I also really like people-watching. I can easily spend hours watching people and pondering why they are where…
Read More
Pop Art Community e1555280209223

Should My Monthly Giving Program Have a Name?

View all posts
Monthly Giving
Giving your monthly giving program a name is a smart move. Unless it isn’t smart. If trying to come up with a name delays starting your Monthly Giving program, don’t name it! Also don’t name it if it becomes a…
Read More