Posts by Jeff Brooks

Fundraisingologist at Moceanic

Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others. Jeff is the author of three books about fundraising and blogs at Future Fundraising Now. Moceanic blog readers can benefit from his experience by reading his articles or by joining his on-demand fundraising courses. He is also a coach and available for bookings in the Coaching+ program to help with your fundraising project and work hands-on directly with you.

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How You Can Learn about Fundraising from the Golden Age of Advertising

Branding, Creativity, Writing
One of the truly cool things about our private members-only community, The Fundraisingology Lab, is the conversations that come up, and where they can lead. Here’s a recent example: A Lab member—who, for reasons you’ll quickly understand, wanted to be…
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A woman in pop art style standing next to an empty safe with a thought bubble with dollar signs in it

US Funding Freeze: Is Your Nonprofit at Risk? Here’s What to Do Now

Crises Fundraising
All federal money is gone!  Oh, wait, it’s back again.  But not for all organizations.  Help!  Last week’s announcement that all US Federal loans, grants, and financial assistance programs were paused sent panic through the nonprofit sector around the world.…
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Add One More: The Power of Incremental Improvement in Fundraising

Fundraising
Would you like to increase your fundraising revenue? The most dependable way to do that is to add one more. One more what? you’re probably asking. I’m going to show you a few things you can add in your fundraising,…
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How to Make Your Fundraising Strong with Visual Design

Creativity, Crises Fundraising
They told me my voice was going to be squeaky and out of control for a while, but after that people would stop mistaking me for my mother on the phone. I was okay with that. Later, they told me…
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Book Review: How Your Organization Can Achieve Greatness

Boards and Fundraising
Great Fundraising Organizations: Why and How the World’s Best Charities Excel at Raising Money by Alan Clayton A few years back, I worked with a nonprofit client, a large organization that you may have heard of, writing direct mail and…
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The Best of the Best: Our Top 10 Blogs of 2024

Fundraising
Do you believe in the Pareto Principle? If you’re a fundraiser, you should. Early 20th century economist Vilfredo Pareto noticed that in his garden, 20% of the pea plants produced 80% of the peas. He then started looking around, and…
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Two Books That Will Help You Write Like a Pro

Books, Writing
Every fundraiser I know is obsessed with learning. (The ones who think they can do it all with their innate talent never last very long.) The great ones read every fundraising book they can get their hands on. They follow…
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Our Readers Speak: the Top 3 Moceanic Blog Posts of All Time

Tribute
The Moceanic Blog started posting in 2015.  In Blog Years, that’s back in the Jurassic Age. In that time, we’ve published hundreds of posts about all kinds of fundraising topics. We hope every post is super helpful to fundraisers everywhere.…
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[Book Review] How to Thank Donors Like a Pro

Books
Thankology: How to keep your donors longer, and giving stronger, through gratitude by Lisa Sargent Fundraisers have a lot of information that help us to be good at asking and avoid response-lowering mistakes. Because we get specific, factual, timely data.…
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[Book Review] A Fundraising Classic Is Back – and Better Than Ever

Books, Donor Love
Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money (3rd Edition) by Ken Burnett In 1992, I was about five years into my fundraising career, working at a largish fundraising agency. One thing we did right at that…
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