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Posts by Jeff Brooks

Fundraisingologist at Moceanic

Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others. Jeff is the author of three books about fundraising and blogs at Future Fundraising Now. Moceanic blog readers can benefit from his experience by reading his articles or by joining his on-demand fundraising courses. He is also a coach and available for bookings in the Coaching+ program to help with your fundraising project and work hands-on directly with you.

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How to Make Your Fundraising Strong with Visual Design

Creativity, Crises Fundraising
They told me my voice was going to be squeaky and out of control for a while, but after that people would stop mistaking me for my mother on the phone. I was okay with that. Later, they told me…
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Book Review: How Your Organization Can Achieve Greatness

Boards and Fundraising
Great Fundraising Organizations: Why and How the World’s Best Charities Excel at Raising Money by Alan Clayton A few years back, I worked with a nonprofit client, a large organization that you may have heard of, writing direct mail and…
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The Best of the Best: Our Top 10 Blogs of 2024

Fundraising
Do you believe in the Pareto Principle? If you’re a fundraiser, you should. Early 20th century economist Vilfredo Pareto noticed that in his garden, 20% of the pea plants produced 80% of the peas. He then started looking around, and…
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Two Books That Will Help You Write Like a Pro

Books, Writing
Every fundraiser I know is obsessed with learning. (The ones who think they can do it all with their innate talent never last very long.) The great ones read every fundraising book they can get their hands on. They follow…
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Our Readers Speak: the Top 3 Moceanic Blog Posts of All Time

Tribute
The Moceanic Blog started posting in 2015.  In Blog Years, that’s back in the Jurassic Age. In that time, we’ve published hundreds of posts about all kinds of fundraising topics. We hope every post is super helpful to fundraisers everywhere.…
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[Book Review] How to Thank Donors Like a Pro

Books
Thankology: How to keep your donors longer, and giving stronger, through gratitude by Lisa Sargent Fundraisers have a lot of information that help us to be good at asking and avoid response-lowering mistakes. Because we get specific, factual, timely data.…
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[Book Review] A Fundraising Classic Is Back – and Better Than Ever

Books, Donor Love
Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money (3rd Edition) by Ken Burnett In 1992, I was about five years into my fundraising career, working at a largish fundraising agency. One thing we did right at that…
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10 Tips for Successful Year-End Fundraising

Fundraising
Half of all nonprofits in the USA receive the majority of their annual donations during the last three months of the year. 31% of revenue comes in during December. And 12% of all giving happens in the last three days…
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Action: Your Magic Ingredient for Successful Fundraising

Offer
Let me tell you three things that are NOT fundraising: Argument. It doesn’t work to debate someone into giving. Yes, the case for giving is very strong. But people who don’t give aren’t persuadable. Because they aren’t thinking about it.…
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Your End-of-Year Fundraising Roadmap

Fundraising
Don’t let the year-end rush catch you by surprise. It’s the most important and profitable time of year to be asking your donors to give, particularly for those of us in the USA. Here’s a roadmap of things you can…
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