Posts by Jeff Brooks

Fundraisingologist at Moceanic

Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others. Jeff is the author of three books about fundraising and blogs at Future Fundraising Now. Moceanic blog readers can benefit from his experience by reading his articles or by joining his on-demand fundraising courses. He is also a coach and available for bookings in the Coaching+ program to help with your fundraising project and work hands-on directly with you.

Fundraising Lessons from Jedi Masters

Fundraising Lessons from Jedi Masters

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Bequests and Legacies
When it comes to bequest-aware fundraising, we sometimes have to look at our work in a new way. That can be difficult. I think we are entering a new era. The value and huge size of bequest giving from donors…
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Your To Do List for Skyrocketing Income in the Coming Years

Your To-Do List for Skyrocketing Income in the Coming Years

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Bequests and Legacies
We’ve been focusing for the past couple of weeks on the research that shows us how important bequest revenue from donors can be – two to four times as much as ordinary donation revenue. But it doesn’t just happen. There…
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5 Ways You Can Think Differently about Fundraising to Raise More

5 Ways You Can Think Differently about Fundraising to Raise More

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Bequests and Legacies
I was in High School in 1977 when Star Wars hit the screens. Sometime in the first week, my friends and I went downtown to the one theater in Seattle that was showing it. The line went all the way…
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The Study That Opened My Eyes – and Itll Open Yours Too

The Study That Opened My Eyes – and It’ll Open Yours Too

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Bequests and Legacies
There’s something new in the fundraising world – though it isn’t really new. It’s more of a new insight into something we’ve known about for a long time. This insight comes from a study of a group of long-time donors…
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Pop Art Blue Yes

A Practical Lesson from Star Wars: How to Raise 2 to 5 Times as Much from Real-Life Donors

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Bequests and Legacies, Maths of Fundraising
It may be the smartest “bad move” in the history of movies. Back in 1976, while he was negotiating his deal for making a new movie about heroes and villains zooming around in space, George Lucas said he’d take much…
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pop art board

The Type of Board Member Who Can Transform Your Fundraising (In a Good Way)

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Boards and Fundraising
One of the best things you can have as a professional fundraiser is a board member who is also a professional fundraiser. Why would you need that? After all, you’re really good at your job! Do you need more help?…
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Pop art job

These Questions from the Pros Can Help You Land Your Fundraising Dream Job

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Nonprofit Jobs, Workplace
Here’s something to consider:  A job interview goes both ways. That is, the interview is not just a way for a prospective employer to learn about you … … it’s also a way for you to learn about your prospective…
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pop art rest

5 Ways to Get More Done by Working Less

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Self-Care
Getting enough rest is critical to staying energetic, focused, and successful in your work. After all, even God is reported to have taken a day off after six straight days of hard work creating the universe! When you have a…
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whats your story 1

Why It’s So Hard to Tell Stories – and How to Make It Easier

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Storytelling
Stories can be fundraising magic. You know that. What doesn’t get said out loud often enough is this: Stories can be difficult to tell! When they’re done well, they come across as effortless, almost as if all someone had to…
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4 myths

4 More Costly Fundraising Myths, and the Truths That Can Set You Free

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Fundraising Myths
Ready to raise more money? Here are some more commonly held fundraising myths that could be holding you back. Myth: Direct mail is dying They’ve been saying this since before the invention of the postage stamp. It’s usually said by…
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