Offer Archives | Moceanic

An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

The Unrestricted Funds Conundrum: There’s an EASY Solution

March 13, 2023

Jeff Brooks

A few weeks ago, one of our members in The Fundraisingology Lab asked a question: The organization had done a highly successful appeal to raise funds for a specific person facing extraordinary need. Funds poured in from energized donors who…

How the 40-40-20 Rule Gives You Freedom, Confidence, and Success in Fundraising

November 14, 2022

Jeff Brooks

Creativity, Direct Mail

Let me share a rule I learned from a grizzled old-time direct response professional. He learned it from the classic days of commercial direct response, when he’d spent years creating direct mail for magazine subscriptions. It’s called the 40-40-20 Rule. …

Here’s an Easy Tool that Can Turn You into a Fundraising Genius

October 31, 2022

Jeff Brooks

Fundraising

How often do you see fundraising that asks donors to do things like these? Will you help us do our work by sending a generous contribution? Stand with us today in this important cause. Please show your support for our…

The Fundraising Secret Ingredient You’ll Swear by for the Rest of Your Career

July 26, 2021

Jeff Brooks

Fundraising

My Mom had a secret. It was a magic ingredient she could sprinkle into just about anything she cooked, and it made the food better. More flavorful. Richer. Just yummier in an almost undefinable way. She didn’t want people to…

VIDEO: My Favorite Fundraising Appeal: The Power of Specificity

September 13, 2019

Jeff Brooks

Fundraising

If you’re in or near Seattle, or you can manage to get to Seattle, you don’t want to miss the St. Demetrios Greek Festival every September. The highlight of the Festival for me comes a few months before that, when…

Matching Gift Appeals: How Many Is Too Many?

August 19, 2019

Jeff Brooks

Fundraising

Be not afraid. That’s generally good advice, and it’s very good advice when it comes to matching gift offers. Matching gift appeals are maybe the easiest and most dependable way to increase response to your fundraising. It works any time…

How to Bulk Up Response to Any Fundraising Ask with Matching Funds

August 27, 2018

Jeff Brooks

Fundraising

I don’t throw around terms like “magic” lightly, because there’s no such thing. But matching funds come close to magic. A match offer can cut through the clutter and encourage more donors to give. In fact, in my experience, a…

11 Ways to Beat the Odds and Raise a Lot of Money

January 22, 2018

Jeff Brooks

Fundraising

Fundraising is just hard. Not only are you trying to persuade strangers to give you money for almost nothing in return — but you’re asking all that of people who are being asked by dozens of other fundraisers at the…

How to Make Fundraising Work: Nail the Offer

October 31, 2017

Jeff Brooks

Fundraising

Lynne Boardman, Managing Director at Harvey McKinnon Associates, and Jeff Brooks, Fundraisingologist at Moceanic, discuss the one thing that makes all the difference in fundraising: The offer — also called the call to action or the proposition. Nail this truth,…

Do long letters in fundraising still work?

The Weird Power of Long Fundraising Letters

October 23, 2017

Sean Triner

Direct Mail, Donor Psychology, Major and Mid Value Donors

Long letters work better. But don’t just take it from me. Dr Barnardo wrote a four-page appeal letter in London in the 1880s using classic direct mail techniques: Underlining, urgency, dollar handles, specific ask and a clear reference to what…

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The Unrestricted Funds Conundrum: There’s an EASY Solution

How the 40-40-20 Rule Gives You Freedom, Confidence, and Success in Fundraising

Here’s an Easy Tool that Can Turn You into a Fundraising Genius

The Fundraising Secret Ingredient You’ll Swear by for the Rest of Your Career

VIDEO: My Favorite Fundraising Appeal: The Power of Specificity

Matching Gift Appeals: How Many Is Too Many?

How to Bulk Up Response to Any Fundraising Ask with Matching Funds

11 Ways to Beat the Odds and Raise a Lot of Money

How to Make Fundraising Work: Nail the Offer

The Weird Power of Long Fundraising Letters

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2