Offer Archives - Moceanic

How to Bulk Up Response to Any Fundraising Ask with Matching Funds

August 27, 2018

I don’t throw around terms like “magic” lightly, because there’s no such thing. But matching funds come close to magic. A match offer can cut through the clutter and encourage more donors to give. In fact, in my experience, a…

11 Ways to Beat the Odds and Raise a Lot of Money

January 22, 2018

Jeff Brooks

Creative, Jeff Brooks, Offer

No Comments

Fundraising is just hard. Not only are you trying to persuade strangers to give you money for almost nothing in return — but you’re asking all that of people who are being asked by dozens of other fundraisers at the…

How to Make Fundraising Work: Nail the Offer

October 31, 2017

Jeff Brooks

Jeff Brooks, Lynne Boardman, Offer

Lynne Boardman, Managing Director at Harvey McKinnon Associates, and Jeff Brooks, Fundraisingologist at Moceanic, discuss the one thing that makes all the difference in fundraising: The offer — also called the call to action or the proposition. Nail this truth,…

Do long letters in fundraising still work?

The Weird Power of Long Fundraising Letters

October 23, 2017

Sean Triner

Case for Support, Copywriting, Creative, Emergency Fundraising, Heart Foundation Australia, Offer, Proposition, Sean Triner, SOFII, Starlight Children's Foundation Australia

Long letters work better. But don’t just take it from me. Dr Barnardo wrote a four-page appeal letter in London in the 1880s using classic direct mail techniques: Underlining, urgency, dollar handles, specific ask and a clear reference to what…

How To Ask Every Donor The Right Amount

June 28, 2017

Jeff Brooks

Data, Gift Ask Chart, Jeff Brooks, Offer

Or: How Not to Look Like an Idiot to Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…

Why Do You Do What You Do?

February 10, 2017

Sean Triner

Copywriting, Creative, Offer, Proposition, Sean Triner

As I was working on some articles about story-telling, copywriting for your website and making your direct mail great I found I had to come back to the absolute fundamentals about why we in charities write anything at all. It…

The Odd Line From the Bible Increases Response Rate From Christians, But What About Non-Christians?

September 13, 2016

Sean Triner

Copywriting, Offer, Proposition, Sean Triner

No Comments

I have read many a post, article or heard words of wisdom that people who partake in religious activities tend to be slightly more generous than those that don’t. It is hard to get concrete data to back that up in…

A Great Way to Boost Donations in Your Next Appeal…

August 17, 2016

Sean Triner

Asther Creo, Burnet Institute, Case for Support, Examples of Good Fundraising, Jason Smith, Matching Gifts, Offer, Proposition, Sean Triner

…And Build Awesome Relationships With Major Donors I have a little story about Jason Smith, a quiet and unassuming Quebecois guy living in Melbourne, Australia. In 2016 he worked as the fundraising manager at Burnet Institute. The Institute is a…

The Easiest Case for Support

August 3, 2016

Sean Triner

Case for Support, Copywriting, Creative, Design, Offer, Proposition, Sean Triner

No Comments

Bas, a new fundraiser at a Dutch charity decided he needed to get out and meet some donors. He looked at those donors who had given by direct mail since that was most of them. The third donor he…

What Works on Facebook: Old Fashioned Direct Mail Offers

October 1, 2015

Sean Triner

Case for Support, David Ogilvy, Facebook, Mal Warwick, Offer, Proposition, Sean Triner, Soi Dog

No Comments

It is great to see that the techniques we learned in direct mail seem to apply in the digital space too. I reckon that in direct marketing, nothing has actually changed in how the ‘offer’ works. Just we deliver it…

How to Bulk Up Response to Any Fundraising Ask with Matching Funds

11 Ways to Beat the Odds and Raise a Lot of Money

How to Make Fundraising Work: Nail the Offer

The Weird Power of Long Fundraising Letters

How To Ask Every Donor The Right Amount

Why Do You Do What You Do?

The Odd Line From the Bible Increases Response Rate From Christians, But What About Non-Christians?

A Great Way to Boost Donations in Your Next Appeal…

The Easiest Case for Support

What Works on Facebook: Old Fashioned Direct Mail Offers

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

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Dive Into Smarter Fundraising with Moceanic

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SIGN UP FOR FREE FUNDRAISING TIPS

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don’t want to miss out.

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

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100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

REGISTER HERE!

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2