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Pop Art Telephone

How to Make Super-Successful Mid-Value Donor Calls

Major and Mid Value Donors
Do you ever get the feeling that if you could just talk directly with each of your donors, most of them would gladly give? That is mainly true. Most of your donors want to give. They believe in your cause…
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Pop Art Greed in Fundraising

How Greed Can Undermine Your Monthly Giving Program

Monthly Giving
Greedy? Who me?  In a recent #monthlygiving post on the Moceanic members-only Facebook group, Julie Cooper posted this:  “This afternoon I got a call from a well-known mega nonprofit to upgrade my giving to monthly. As typical, they hired a…
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Pop Art Woman talking on phone e1511128330370

The Challenge with the Phone and Fundraising

Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
The telephone is one of the most important tools fundraisers have. It truly is a wonderful machine, because it allows us to speak with our lovely donors for little cost. But there’s a problem. Quite often we simply can’t get…
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Really Integrating Direct Mail with Major Donors and Bequests

Really Integrating Direct Mail with Major Donors and Bequests

Benchmarking, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Maths of Fundraising
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
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