Acquisition Archives

Donor Acquisition: How to Get Started so You’ll Finish Well

June 29, 2026

Sean Triner

I’ll be honest with you. I love donor acquisition. I love the strategy, the numbers, the thrill of watching a donor base grow. But I also know this: acquisition is the hardest job in fundraising. It raises less than you hope, costs more than…

The Shocking New Realities of Direct Mail Fundraising

June 15, 2026

Jeff Brooks

Bequests and Legacies, Direct Mail

I don’t want to annoy with a “good old days” story. But listen to this: Back in the day – like back in the 20th century – donor acquisition was so much easier (and less expensive) than it is now. It was a dependable and…

Lead Generation and the 95% of Donors You’re Ignoring

June 1, 2026

James Herlihy

Digital Fundraising, Donor Acquisition

A major European health charity was spending serious money on lead generation: Getting the names of potential donors via a full campaign of social ads, landing pages. Then they would convert those leads to regular (monthly) givers via phone. I asked the fundraising manager: what happens to the people…

Do I Still Love Premiums!? (2022 update added)

January 4, 2022

Sean Triner

Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving

Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016. Also, direct mail is also the…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

Donor Acquisition: How to Get Started so You’ll Finish Well

The Shocking New Realities of Direct Mail Fundraising

Lead Generation and the 95% of Donors You’re Ignoring

Do I Still Love Premiums!? (2022 update added)

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Donor Acquisition: How to Get Started so You’ll Finish Well

The Shocking New Realities of Direct Mail Fundraising

Lead Generation and the 95% of Donors You’re Ignoring

Do I Still Love Premiums!? (2022 update added)

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC