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“Our Donors Are Different” Is Hurting Your Acquisition

June 22, 2026
Jeff Brooks
Direct Mail, Donor Acquisition
I remember the first time I heard it: Our donors are different.  I was working with a small environmental nonprofit — smart, passionate people doing genuinely important work. We were talking about their fundraising, and I suggested some changes to their…
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The Shocking New Realities of Direct Mail Fundraising

June 15, 2026
Jeff Brooks
Bequests and Legacies, Direct Mail
I don’t want to annoy with a “good old days” story.  But listen to this: Back in the day – like back in the 20th century – donor acquisition was so much easier (and less expensive) than it is now. It was a dependable and…
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Digital Fundraising: Are You Ready for the Tipping Point?

November 3, 2025
Jeff Brooks
Digital Fundraising
My first “real” job after university: I was a writer at a small nonprofit, and I had the latest writing technology on my desk: An IBM Selectric II. It was a super-cool typewriter that used a “golfball” to imprint the…
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5 Kinds of Fundraising Failure and How to Emerge from Them Victorious

5 Kinds of Fundraising Failure and How to Emerge from Them Victorious

November 20, 2017
Jeff Brooks
Fundraising
Failure is inevitable in fundraising. Show me an organization that never fails, and I’ll show you one that’s not prepared for the future. Even the very near future. Here are five categories of fundraising failure — and how you can…
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Popular Posts

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  • The Secret to Powerful Storytelling for Fundraising 1 comment | by Jeff Brooks

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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