Here’s something that tells you about the odd and ego-driven world of fundraising consultants: I’ve met two different, unrelated consultants who claimed they invented child sponsorship. Neither one of them did. Child sponsorship can be traced back to the early…

Want to watch people who should know better mess up? Big time? I’ve just read a really good book that does that: Where the Suckers Moon: The Life and Death of an Advertising Campaign by Randall Rothenberg. It’s about Subaru…