Donor Focussed Fundraising Archives

How to Practice Donor Centered Monthly Giving Recruitment

April 13, 2026

Jeff Brooks

Want to watch people who should know better mess up? Big time? I’ve just read a really good book that does that: Where the Suckers Moon: The Life and Death of an Advertising Campaign by Randall Rothenberg. It’s about Subaru…

Nervous about Bequest Conversations? Here’s How to Start

March 23, 2026

Christiana Stergiou

Bequests and Legacies

In this quick video (under three minutes) interview, Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares his “4-S” Method for talking to donors about bequest giving. It goes like this: Story 1: What’s new at…

How to Love Your Donors: 9 Practical Tips

December 15, 2025

Lisa Sargent

Stewardship

Fundraisers often think donor love means casting donors as superheroes – the ones who zoom in, save the day, and button everything up neatly. But look: the world is messy. Solutions are imperfect. And honestly? Donors understand it’s about humanity,…

4 Storytelling Power-Ups for Your Fundraising

August 4, 2025

Jeff Brooks

Storytelling

Stories are hard. Hard to find. Hard to tell well. And especially hard to keep on task. It’s that last one – keeping your story “on task” that so often trips up fundraisers. Because the purpose of telling a story…

So You Think You’re Donor Centric?

August 4, 2017

Jeff Brooks

Fundraising

There was a list of “donor centric fundraising tactics” floating around our industry a few months ago. It was mostly proven and common-sense tactics for treating donors with respect, thanking them, showing them the difference their giving makes. Stuff like…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

How to Practice Donor Centered Monthly Giving Recruitment

Nervous about Bequest Conversations? Here’s How to Start

How to Love Your Donors: 9 Practical Tips

4 Storytelling Power-Ups for Your Fundraising

So You Think You’re Donor Centric?

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How to Practice Donor Centered Monthly Giving Recruitment

Nervous about Bequest Conversations? Here’s How to Start

How to Love Your Donors: 9 Practical Tips

4 Storytelling Power-Ups for Your Fundraising

So You Think You’re Donor Centric?

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC