Donor Focussed Fundraising Archives

Donor Psychology: Why Thanksgiving Moves Donors

November 9, 2026

Jeff Brooks

Why does a donor give to your organization? Is it because your cause is important? Or because they believe your organization is competent and trustworthy? Or because you’ve offered them a way to make the world better that they understand,…

Is Donor Fatigue Real, or Are You Afraid to Ask in Tough Times?

August 31, 2026

Sarah Lawson

Activism, Annual Reports, Stewardship

There’s a conversation that happens in the fundraising sector that I’ve been mulling over for a while now. It goes something like this. Times are hard. Donors are struggling. We shouldn’t be asking right now. It doesn’t feel right. I’ve…

How Honest Crisis Appeals Raise More Money Than You Expect

August 17, 2026

Sarah Lawson

Crises Fundraising, Direct Mail

When money gets tight, the instinct for many nonprofits is to stop spending. You don’t want donors to think the nonprofit is in trouble. You don’t want to seem desperate. You tell yourself you’ll wait until things improve before you…

The Storytelling Technique That Raises a Lot More Money

May 11, 2026

Jeff Brooks

Storytelling, Writing

Let’s do a quick thought experiment about the way we tell stories. For this experiment, pretend you are at a nonprofit that supports explorers and scientists working in tropical rainforests. Through years of experience and testing, you know that your…

The Readability Mistakes Impacting Your Fundraising

May 4, 2026

Jeff Brooks

Design, Inclusivity, Writing

Fundraising is complicated. There’s a lot we need to do right. And a lot of things that can go wrong. But there’s one thing that is super common that’s chasing away donors and their donations. A lot of nonprofits are…

What Your Monthly Giving Program Can Learn from Child Sponsorship

April 27, 2026

Jeff Brooks

Monthly Giving

Here’s something that tells you about the odd and ego-driven world of fundraising consultants: I’ve met two different, unrelated consultants who claimed they invented child sponsorship. Neither one of them did. Child sponsorship can be traced back to the early…

How to Practice Donor Centered Monthly Giving Recruitment

April 13, 2026

Jeff Brooks

Monthly Giving

Want to watch people who should know better mess up? Big time? I’ve just read a really good book that does that: Where the Suckers Moon: The Life and Death of an Advertising Campaign by Randall Rothenberg. It’s about Subaru…

Nervous about Bequest Conversations? Here’s How to Start

March 23, 2026

Christiana Stergiou

Bequests and Legacies

In this quick video (under three minutes) interview, Professor Russell James, Professor of Charitable Financial Planning at Texas Tech University, shares his “4-S” Method for talking to donors about bequest giving. It goes like this: Story 1: What’s new at…

How to Love Your Donors: 9 Practical Tips

December 15, 2025

Lisa Sargent

Stewardship

Fundraisers often think donor love means casting donors as superheroes – the ones who zoom in, save the day, and button everything up neatly. But look: the world is messy. Solutions are imperfect. And honestly? Donors understand it’s about humanity,…

4 Storytelling Power-Ups for Your Fundraising

August 4, 2025

Jeff Brooks

Storytelling

Stories are hard. Hard to find. Hard to tell well. And especially hard to keep on task. It’s that last one – keeping your story “on task” that so often trips up fundraisers. Because the purpose of telling a story…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

Donor Psychology: Why Thanksgiving Moves Donors

Is Donor Fatigue Real, or Are You Afraid to Ask in Tough Times?

How Honest Crisis Appeals Raise More Money Than You Expect

The Storytelling Technique That Raises a Lot More Money

The Readability Mistakes Impacting Your Fundraising

What Your Monthly Giving Program Can Learn from Child Sponsorship

How to Practice Donor Centered Monthly Giving Recruitment

Nervous about Bequest Conversations? Here’s How to Start

How to Love Your Donors: 9 Practical Tips

4 Storytelling Power-Ups for Your Fundraising

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