It was our second-ever direct mail appeal for a new client (these things always seem to happen with new clients). The first appeal was at the printer, and we had a good head-start on #2. The two appeals were very…

The well-respected Fundraising Expert had a lot of good stuff to say that morning at the conference. Great advice that would help people in the room raise more money. Including an extended riff on the importance of using personalization in…