Do you have a feeling that your email fundraising programme isn’t as effective as it could be? Based on my experience, you are probably correct. You could be raising more. Also based on my experience, I think I know why:…
Read MoreThe Top Secret for Raising Funds Online
This might come as a surprise: If you want to make email fundraising work, use the fundraising and direct response tools you already know. Nearly every time I look at an online fundraising program that’s not pulling its weight, I…
Read MoreHow to Grow Your Email List and Raise More Online
You’ve probably heard that “email is dead.” People say it all the time. Often they’re hawking a new social network or other new channel they believe will soon be raising untold billions for nonprofits. Here’s the reality: Email is not…
Read More4 Almost Magical Ways to Get People to Read Your Fundraising Emails
It’s a painful truth we don’t think about very often: If people don’t open our emails, they won’t respond to them, no matter how brilliant they are … … and most people don’t open our emails. You can change that…
Read MoreFrom Small List to Big Impact: How to Grow Your Email List
If you want to grow your digital fundraising, the size of your email list is a vital factor for consideration. If you’re starting with a small list, you’ll need to work on growth to get to that big email fundraising…
Read MoreInvisible but Important: Less-Known Ways to Improve Open Rates for Email
So far, as we’ve been talking about ways to improve the open rates of fundraising emails, we’ve focused on things donors can see and respond to. There’s another whole class of things you can do that donors can’t see. But…
Read MoreBeyond the Subject Line: More Secrets for Getting Your Fundraising Emails Opened
Email is the backbone of nonprofit digital fundraising. Grow and engage your list consistently, and you’ll enjoy increasing returns on your email appeals … assuming your supporters open your emails. In our recent blog, Secrets for Effective Fundraising Subject Lines,…
Read MoreSecrets for Effective Fundraising Subject Lines
Email is the king of digital direct response fundraising. If you consistently grow your email list and engage and solicit it well, you’ll enjoy a steady growth in digital fundraising revenue. Of course, your emails can only earn donations if…
Read More6 Top Tips for Landing Pages That Lead Donors to Action
Your landing page is the make-or-break moment for your digital fundraising campaign. Get it wrong and you can lose a lot of money from would-be donors. The good news is that nonprofit landing pages have improved in recent years. Thanks…
Read MoreNew Digital Workshop Is Taking People to New Places
You’ve seen this before: The digital hot-shot fires up his pitch for whatever it is he’s selling that promises to change the game for your fundraising. He talks fast and gives a lot of details that can be hard to…
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