Digital Fundraising Archives

Social Media Win: How One Organization Recruited a Lot of Monthly Donors

November 17, 2025

Jeff Brooks

Fundraisingology Lab member Sophia Grewal — Fundraising Manager at Pets of the Homeless — faced a challenge. Her organization, which serves homeless people and their pets in Australia, faced a big increase in requests for support. These requests doubled in…

How to Grow Your Email List

November 10, 2025

James Herlihy

Digital Fundraising

How big is your email list? How responsive is it? Those are the two questions you should be asking yourself regularly. Because your email list is more important all the time. Your ability to raise funds sustainably depends on a…

Digital Fundraising: Are You Ready for the Tipping Point?

November 3, 2025

Jeff Brooks

Digital Fundraising

My first “real” job after university: I was a writer at a small nonprofit, and I had the latest writing technology on my desk: An IBM Selectric II. It was a super-cool typewriter that used a “golfball” to imprint the…

How to Turn a Single Direct Mail Appeal into a Full Campaign

September 15, 2025

Jeff Brooks

Digital Fundraising, Direct Mail, Fundraising

Double your income! This post is part of a series on specific steps you can take to meaningfully increase your fundraising revenue. This is part 3. As much as we may hate to admit it, one of the top reasons…

How to Increase Direct Mail Open Rates using Mystery

August 25, 2025

Jeff Brooks

Digital Fundraising, Direct Mail

Curiosity is one of the most human traits. When we don’t know what’s going on, we feel compelled to find out. Think monkeys. Or kittens: We perk up and pay a lot more attention when we don’t know what something…

It’s Time to Ditch That Same-Old “Default” Direct Mail Appeal

March 17, 2025

Jeff Brooks

Digital Fundraising

I keep getting the same direct mail appeal in my home mailbox. Not exactly the same appeal, but different appeals with the same basic specs. Most of them from smaller local nonprofits who would like me to become a donor.…

More Is Better: 4 Steps to Boost Your Email Fundraising

March 18, 2024

James Herlihy

Digital Fundraising

Do you have a feeling that your email fundraising programme isn’t as effective as it could be? Based on my experience, you are probably correct. You could be raising more. Also based on my experience, I think I know why:…

The Top Secret for Raising Funds Online

February 5, 2024

James Herlihy

Digital Fundraising

This might come as a surprise: If you want to make email fundraising work, use the fundraising and direct response tools you already know. Nearly every time I look at an online fundraising program that’s not pulling its weight, I…

How to Grow Your Email List and Raise More Online

January 15, 2024

James Herlihy

Digital Fundraising

You’ve probably heard that “email is dead.” People say it all the time. Often they’re hawking a new social network or other new channel they believe will soon be raising untold billions for nonprofits. Here’s the reality: Email is not…

4 Almost Magical Ways to Get People to Read Your Fundraising Emails

December 4, 2023

James Herlihy

Digital Fundraising

It’s a painful truth we don’t think about very often: If people don’t open our emails, they won’t respond to them, no matter how brilliant they are … … and most people don’t open our emails. You can change that…

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How to Grow Your Email List

Digital Fundraising: Are You Ready for the Tipping Point?

How to Turn a Single Direct Mail Appeal into a Full Campaign

How to Increase Direct Mail Open Rates using Mystery

It’s Time to Ditch That Same-Old “Default” Direct Mail Appeal

More Is Better: 4 Steps to Boost Your Email Fundraising

The Top Secret for Raising Funds Online

How to Grow Your Email List and Raise More Online

4 Almost Magical Ways to Get People to Read Your Fundraising Emails

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