MEMBERSHIP
MEMBERS | LOGIN
Pop Art email icon

From Small List to Big Impact: How to Grow Your Email List

Digital Fundraising
If you want to grow your digital fundraising, the size of your email list is a vital factor for consideration. If you’re starting with a small list, you’ll need to work on growth to get to that big email fundraising…
Read More
Pop Art Black woman wow

Invisible but Important: Less-Known Ways to Improve Open Rates for Email

Digital Fundraising
So far, as we’ve been talking about ways to improve the open rates of fundraising emails, we’ve focused on things donors can see and respond to. There’s another whole class of things you can do that donors can’t see. But…
Read More
Pop Art Youve got mail

Beyond the Subject Line: More Secrets for Getting Your Fundraising Emails Opened

Digital Fundraising
Email is the backbone of nonprofit digital fundraising. Grow and engage your list consistently, and you’ll enjoy increasing returns on your email appeals … assuming your supporters open your emails. In our recent blog, Secrets for Effective Fundraising Subject Lines,…
Read More
Pop art email sign

Secrets for Effective Fundraising Subject Lines

Digital Fundraising
Email is the king of digital direct response fundraising. If you consistently grow your email list and engage and solicit it well, you’ll enjoy a steady growth in digital fundraising revenue. Of course, your emails can only earn donations if…
Read More
Pop Art OOH

6 Top Tips for Landing Pages That Lead Donors to Action

Digital Fundraising
Your landing page is the make-or-break moment for your digital fundraising campaign. Get it wrong and you can lose a lot of money from would-be donors. The good news is that nonprofit landing pages have improved in recent years. Thanks…
Read More
Pop Art lady with laptop

New Digital Workshop Is Taking People to New Places

Digital Fundraising, Fundraising Training Needs
You’ve seen this before: The digital hot-shot fires up his pitch for whatever it is he’s selling that promises to change the game for your fundraising. He talks fast and gives a lot of details that can be hard to…
Read More
Pop Art dislike

5 Common Mistakes That Can Trip Up Your Digital Fundraising

Digital Fundraising
Here are some extremely common and costly errors nonprofits make in their online fundraising. I’m bringing them up not to call anyone out, but to point out these common traps. They happen to a lot of fundraisers because they’re easy…
Read More
Pop art laptop

How to Succeed in Digital Fundraising: 7 Universal Laws

Digital Fundraising
We often think of “Digital” as a channel, like “direct mail” or “phone.” In reality though, “digital” is a universe of channels with distinct roles and rules. Everything from websites and email to messaging and social platforms, countless apps, different…
Read More
Build relationships with webinars

How to Build Lasting Relationships with Your Donors with Webinars

Digital Fundraising, Major and Mid Value Donors
People often ask me, What’s new in fundraising? Every time I hear that, I have the urge to scold: Don’t ask what’s new. Ask what’s working! Because most “new” things in fundraising don’t work very well.  Sometimes they don’t work…
Read More
An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

An Integrated Multichannel Fundraising Campaign Is Easier Than You Think

Digital Fundraising, Direct Mail, Time Management
I remember that panicked feeling that arose when someone suggested doing an integrated multi-channel fundraising campaign. What it meant to me, the frontline copywriter, was four times as much work crammed into the same amount of time as a “normal”…
Read More
This website uses cookies to improve your experience. If you continue to use this site, you agree with it.