Posts by James Herlihy

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The Top Secret for Raising Funds Online

Digital Fundraising
This might come as a surprise: If you want to make email fundraising work, use the fundraising and direct response tools you already know. Nearly every time I look at an online fundraising program that’s not pulling its weight, I…
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How to Grow Your Email List and Raise More Online

Digital Fundraising
You’ve probably heard that “email is dead.” People say it all the time. Often they’re hawking a new social network or other new channel they believe will soon be raising untold billions for nonprofits. Here’s the reality: Email is not…
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4 Almost Magical Ways to Get People to Read Your Fundraising Emails

Digital Fundraising
It’s a painful truth we don’t think about very often: If people don’t open our emails, they won’t respond to them, no matter how brilliant they are … … and most people don’t open our emails. You can change that…
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From Small List to Big Impact: How to Grow Your Email List

Digital Fundraising
If you want to grow your digital fundraising, the size of your email list is a vital factor for consideration. If you’re starting with a small list, you’ll need to work on growth to get to that big email fundraising…
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Invisible but Important: Less-Known Ways to Improve Open Rates for Email

Digital Fundraising
So far, as we’ve been talking about ways to improve the open rates of fundraising emails, we’ve focused on things donors can see and respond to. There’s another whole class of things you can do that donors can’t see. But…
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Beyond the Subject Line: More Secrets for Getting Your Fundraising Emails Opened

Digital Fundraising
Email is the backbone of nonprofit digital fundraising. Grow and engage your list consistently, and you’ll enjoy increasing returns on your email appeals … assuming your supporters open your emails. In our recent blog, Secrets for Effective Fundraising Subject Lines,…
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Secrets for Effective Fundraising Subject Lines

Digital Fundraising
Email is the king of digital direct response fundraising. If you consistently grow your email list and engage and solicit it well, you’ll enjoy a steady growth in digital fundraising revenue. Of course, your emails can only earn donations if…
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5 Common Mistakes That Can Trip Up Your Digital Fundraising

Digital Fundraising
Here are some extremely common and costly errors nonprofits make in their online fundraising. I’m bringing them up not to call anyone out, but to point out these common traps. They happen to a lot of fundraisers because they’re easy…
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How to Succeed in Digital Fundraising: 7 Universal Laws

Digital Fundraising
We often think of “Digital” as a channel, like “direct mail” or “phone.” In reality though, “digital” is a universe of channels with distinct roles and rules. Everything from websites and email to messaging and social platforms, countless apps, different…
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