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[VIDEO] Sean Asks Adrian Sargeant: What Is the Biggest Thing in Fundraising No One Is Doing?

Donor Psychology
Sean had Professor Adrian Sargeant of The Philanthropy Centre on the line, so he asked him this: What is the most important thing in fundraising that no one is doing? We are pretty good at describing problems and getting donors to…
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Pop Art girl in glasses e1536194125626

VIDEO: Adrian Sargeant on the Most SHOCKING Thing I’ve Learned from Fundraising Testing

Fundraising, Donor Psychology
I asked professor Adrian Sargeant of The Philanthropy Centre about the most shocking thing he’s learned in fundraising testing. Here’s what he told me: Blokes don’t seem to care about morality. I’ll leave it at that because you’ll enjoy what…
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When Is Testing NOT Worthwhile in Fundraising?

VIDEO: Sean Asks Adrian Sargeant: When Is Testing NOT Worthwhile in Fundraising?

Fundraising
I recently had Professor Adrian Sargeant of The Philanthropy Centre on the line, so I asked a quick, but a very important question: When should a fundraiser NOT bother with testing? Really. We go on and on about the importance of…
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Domino's Pizza learned and put to work in their marketing.

VIDEO: How to Use — or Misuse Donor Lifetime Value

Maths of Fundraising
Professor Adrian Sargeant of The Philanthropy Centre, talks about Donor Lifetime Value – an important measurement that can vastly improve your fundraising if you use it well… or dig you into a very deep hole if you use it poorly!…
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Your donors are not robots

VIDEO: Adrian Sargeant Reveals How Fundraising Meets Human Needs

Donor Psychology
Professor Adrian Sargeant of The Philanthropy Centre describes research into some of the human needs that charitable giving can help people meet: Connectedness Autonomy Competence Growth Purpose in Life Self-acceptance When fundraisers aim their strategy and messaging at these fundamental…
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