Sean had Professor Adrian Sargeant of The Philanthropy Centre on the line, so he asked him this: What is the most important thing in fundraising that no one is doing? We are pretty good at describing problems and getting donors to…
Read MoreVIDEO: Adrian Sargeant on the Most SHOCKING Thing I’ve Learned from Fundraising Testing
I asked professor Adrian Sargeant of The Philanthropy Centre about the most shocking thing he’s learned in fundraising testing. Here’s what he told me: Blokes don’t seem to care about morality. I’ll leave it at that because you’ll enjoy what…
Read MoreVIDEO: Sean Asks Adrian Sargeant: When Is Testing NOT Worthwhile in Fundraising?
I recently had Professor Adrian Sargeant of The Philanthropy Centre on the line, so I asked a quick, but a very important question: When should a fundraiser NOT bother with testing? Really. We go on and on about the importance of…
Read MoreVIDEO: How to Use — or Misuse Donor Lifetime Value
Professor Adrian Sargeant of The Philanthropy Centre, talks about Donor Lifetime Value – an important measurement that can vastly improve your fundraising if you use it well… or dig you into a very deep hole if you use it poorly!…
Read MoreVIDEO: Adrian Sargeant Reveals How Fundraising Meets Human Needs
Professor Adrian Sargeant of The Philanthropy Centre describes research into some of the human needs that charitable giving can help people meet: Connectedness Autonomy Competence Growth Purpose in Life Self-acceptance When fundraisers aim their strategy and messaging at these fundamental…
Read MorePopular Posts
- How to Respect Your Time, and Help Your Boss and Colleagues Respect It Too 3 comments | by Jeff Brooks
- 7 Ways to Encourage Your Donors to Upgrade Their Giving 2 comments | by Sean Triner
- Discover the Power of Inclusive Fundraising for ALL Donors 2 comments | by Jeff Brooks
- Worried about “donor as hero” fundraising? Here’s another way to think about it 1 comment | by June Steward
- The Overhead Myth, and the Pie Chart Solution 1 comment | by Sean Triner
Topics
- Activism
- Annual Reports
- Benchmarking
- Bequests and Legacies
- Boards and Fundraising
- Books
- Branding
- Coronavirus
- Creativity
- Crises Fundraising
- Demographics
- Digital Fundraising
- Direct Mail
- Donor Care
- Donor Love
- Donor Psychology
- Equality
- Financial Emergency
- Fun
- Fundraising
- Fundraising Myths
- Fundraising Resources
- Fundraising Training Needs
- Inclusivity
- Leadership
- Major and Mid Value Donors
- Maths of Fundraising
- Monthly Giving
- Newsletters
- Nonprofit Jobs
- Pro Bono
- Productivity
- Self-Care
- Stewardship
- Storytelling
- Strategy
- Thankfulness
- Time Management
- Trends
- Tribute
- Uncategorized
- Values and Fundraising
- Workplace
- Writing
Tags
Adrian Sargeant
Amnesty International
Arts Fundraising
Case for Support
Coaching+
Copywriting
Cost of Fundraising
Creative
Dan Pallotta
Data
Design
Donar Retention
Donor Retention
Emergency Fundraising
Emotion
Examples of Good Fundraising
Harvey McKinnon
Holidays
Integration
James Herlihy
Jeff Brooks
Lynne Boardman
Matching Gifts
Moceanic
Offer
Older Donors
Pareto Fundraising
Pareto Phone
Pareto Principle
Pareto Squared
Phone
Proposition
Roger Craver
Russell James
Sean Triner
Soi Dog
Stewardship
Supporter Care
Supporter Connection Survey
Telephone
Testing
Thanking
Thanking Donors
Training
Young Donors