Professor Adrian Sargeant of The Philanthropy Centre, talks about Donor Lifetime Value – an important measurement that can vastly improve your fundraising if you use it well… or dig you into a very deep hole if you use it poorly!
Learn what P&O Cruises and Domino’s Pizza learned and put to work in their marketing.
This may surprise you!
Please share what you’ve experienced working with Donor Lifetime Value by leaving your reply below. We’d love to learn from your experience.