Strong Monthly Giving Program

How to Build a Strong Monthly-Giving Program in Less Than One Afternoon

Books, Monthly Giving
Book Review: How to Create Lifelong Donors through Monthly Giving by Harvey McKinnon The most important thing you need to know about fundraising is this: Everything you do is about finding and stewarding three types of donors: Major (and mid-value)…
Read More
Pop Art Millennials party dancing e1521411436406

What Millennials Can Do for Your Organisation (or rather, What Millennials Can Do TO Your Organisation)

What’s the best way to get donations from people under 40 years old? Wait until they are over 40. No, I’m not making a joke. With rare exceptions, people under 40 are not a priority for fundraising approaches. They are…
Read More
Pop Art Surprised woman banknote hundred dollars e1528105619960

The Surprisingly Effective Way to Up Your Fundraising Game and Find Your Most Devoted Donors

Monthly Giving
This may come as a surprise, but one of the most financially significant things any nonprofit activist organization can do is have a monthly giving program. Monthly giving programs are the lifeblood of many of the biggest activist organizations. Amnesty…
Read More
Pop Art Protester African American e1520237053583

Activism Organisers: Why You Should Know About Fundraising

Jeff Brooks, Fundraisingologist at Moceanic and Harvey McKinnon of Harvey McKinnon Associates, explore the amazing overlaps between activism and fundraising. The two things, often seen as extremely different, are really two sides of the same coin. Understanding fundraising can make activists…
Read More
Pop Art Woman pilot salutes 1

What’s Your ‘Wedge’ in Campaigning? You Need it to Win!

Lynne Boardman and Harvey McKinnon of Harvey McKinnon Associates look at a powerful way of winning over “swing” voters and supporters — the Wedge. It’s a way to get the support of people who are “on the fence.” This works in…
Read More
Pop Art Businesswoman Holding Cash e1517480944956

Why Direct Mail is SO Powerful: Even Now

Direct Mail
Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic take a close look at direct mail, the most important source of donors and donations in most countries around the world. Direct mail not only raises a lot of…
Read More
Pop Art Businessman watered money dollars from a watering can e1515052363699

How Can I Get More Monthly Donors Without a Big Budget?

Monthly Giving
Christiana Stergiou, Fundraisingologist with Moceanic, and Harvey McKinnon, Harvey McKinnon Associates tackle an important question from blog reader Bec: How can I get more monthly givers without a big budget? You’ll find the answers remarkably helpful. Because a big budget…
Read More
Pop Art Business Woman with Money e1511147400730

Mid-Value Donors: Neglected and Desperate to Help

Fundraising, Major and Mid Value Donors
Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic, discuss that important group of donors who fall between your top donors and your general donors. Learn how to treat them and communicate with them in ways that will…
Read More
Marketers and Fundraisers need to work together to achieve their goals

MarComms Are Not the Enemy: How to Explain Why Fundraising Writing Is Different

Harvey McKinnon, of Harvey McKinnon Associates, and Jeff Brooks, Fundraisingologist, Moceanic, talk about the all-too-common problem of marketing/communications departments weakening fundraising. It often feels like it, but marketing people are not the enemy! There needs to be an understanding between…
Read More