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Why Direct Mail is SO Powerful: Even Now

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Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic take a close look at direct mail, the most important source of donors and donations in most countries around the world.

Direct mail not only raises a lot of money … it is the best source for major donors and future bequests. These two factors alone make direct mail a must-do for many nonprofit organisations.

Click here to sign up for The Fundraisingology Lab and get access to our course 7 Steps to Creating Record-Smashing Direct Mail and many more.

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  • “I promise you, direct mail is going to die…..at least in the next hundred years”. Classic! Great little video and definitely one I am sending onto the CEO and possibly Board. A short sharp video to reassure the Board that our 2018 plan is a good one!


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