Marketers and Fundraisers need to work together to achieve their goals

MarComms Are Not the Enemy: How to Explain Why Fundraising Writing Is Different

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Harvey McKinnon, of Harvey McKinnon Associates, and Jeff Brooks, Fundraisingologist, Moceanic, talk about the all-too-common problem of marketing/communications departments weakening fundraising.

It often feels like it, but marketing people are not the enemy! There needs to be an understanding between fundraisers and marketers. That’s where the two disciplines can “click” — and raise more money by working together!

Want to really master the art of nonprofit communications? Take Jeff’s 4-session masterclass, Irresistible Communications for Great Nonprofits that is available for all members of The Fundraisingology Lab.

These action-packed sessions will help you be a master communicator – with lots of real-life examples that will inspire and motivate you. You can even get CFRE credit!

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    Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, and has worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others.

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