Examples of Good Fundraising Archives

What Your Direct Mail is Like for Real People

October 7, 2019

Design, Donor Retention, Examples of Good Fundraising, Fiona McPhee

I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…

3 Last-Minute Tweaks for Your End-of-Year Campaign

September 30, 2019

Fiona McPhee

Copywriting, Donor Retention, Examples of Good Fundraising, Fiona McPhee

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Tweak: a fine adjustment to a mechanism or system Here are some fine adjustments you can do that can meaningfully improve your upcoming year-end campaign. Tweak One Make a direct ask. As in “Fiona, will you please make a donation…

Great Fundraising: It’s Not Just for Big Charities — You Can Do It Too!

September 13, 2019

Jeff Brooks

Examples of Good Fundraising, Jeff Brooks

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You don’t have to be a huge organization to get your fundraising right. Case in point: Two direct mail pieces that came to me in the final weeks of December. I’ll just show you the outer envelopes of both packs,…

VIDEO: 6 Big Tips for Big Campaigns

February 4, 2019

Jeff Brooks

Examples of Good Fundraising, Integration, Jeff Brooks, Matching Gifts, Phone, Sean Triner

Want to make an important direct mail campaign stronger? Sean and I have six big tips that can really super-charge response: Mail in a stand-out envelope — bigger, more colourful, not the usual!Use a matching gift offer.Enhance the pack in…

The Most Controversial Non-Controversy in the Fundraising World

January 28, 2019

Jeff Brooks

Copywriting, Examples of Good Fundraising, Jeff Brooks

Want to stir up a group of professionals? Want to see them sweat and wave their arms and cuss? There’s one issue that will do it every time. I’m not talking about “poverty porn,” and it’s not the overhead controversy.…

A Great Way to REALLY Thank Your Donors

January 21, 2019

Sean Triner

Examples of Good Fundraising, Sean Triner

I want to show you one of the best examples of donor care that I’ve ever seen. I got it more than 10 years ago, from the Children’s Cancer Institute in Australia. To read the whole thing, click here. We…

VIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out

June 12, 2018

Sean Triner

Examples of Good Fundraising, Phone, Sean Triner

In this short video I’m going to show you something amazing: A way to dramatically improve the performance of a direct mail appeal — after you’ve mailed it. When it’s too late to change it! And it doesn’t involve inventing…

Should You Call Your Direct Mail Appeal an “Annual Fund”?

April 9, 2018

Jeff Brooks

Creative, Examples of Good Fundraising, Jeff Brooks

From his new comfy chair, Fundraisingologist Jeff looks into the often-used but puzzling phrase “Annual Fund” that’s so often seen in direct mail fundraising. Does it work? Find out. (And witness the strange drama of the comfy chair.) Have you…

VIDEO: Stupid Fundraising Sometimes Works

March 26, 2018

Jeff Brooks

Creative, Examples of Good Fundraising, Jeff Brooks

Jeff dons his “mean teacher” costume to tell the smart fundraisers a secret about how to think about fundraising in a way that will keep you clear-headed, realistic, and open-minded. Don’t miss this important mini-lecture. It might be on the…

What Makes Donors Respond?

December 11, 2017

Jeff Brooks

Creative, Examples of Good Fundraising, Jeff Brooks, Sean Triner

No Comments

I found two interesting online banner ads. One from Seattle’s Union Gospel Mission, the other from UNICEF USA. Each ad is half brilliant. And half not-so-brilliant. Sean and I talked about these ads and the easy step each of them…

What Your Direct Mail is Like for Real People

3 Last-Minute Tweaks for Your End-of-Year Campaign

Great Fundraising: It’s Not Just for Big Charities — You Can Do It Too!

VIDEO: 6 Big Tips for Big Campaigns

The Most Controversial Non-Controversy in the Fundraising World

A Great Way to REALLY Thank Your Donors

VIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out

Should You Call Your Direct Mail Appeal an “Annual Fund”?

VIDEO: Stupid Fundraising Sometimes Works

What Makes Donors Respond?

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

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Dive Into Smarter Fundraising with Moceanic

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

REGISTER HERE!

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2