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Copywriting, Examples of Good Fundraising, Jeff Brooks

Want to stir up a group of professionals? Want to see them sweat and wave their arms and cuss? There’s one issue that will do it every time. I’m not talking about “poverty porn,” and it’s not the overhead controversy.…

A Great Way to REALLY Thank Your Donors

January 21, 2019

Examples of Good Fundraising, Sean Triner

I want to show you one of the best examples of donor care that I’ve ever seen. I got it more than 10 years ago, from the Children’s Cancer Institute in Australia. To read the whole thing, click here. We…

VIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out

June 12, 2018

Examples of Good Fundraising, Phone, Sean Triner

In this short video I’m going to show you something amazing: A way to dramatically improve the performance of a direct mail appeal — after you’ve mailed it. When it’s too late to change it! And it doesn’t involve inventing…

Should You Call Your Direct Mail Appeal an “Annual Fund”?

April 9, 2018

Creative, Examples of Good Fundraising, Jeff Brooks

From his new comfy chair, Fundraisingologist Jeff looks into the often-used but puzzling phrase “Annual Fund” that’s so often seen in direct mail fundraising. Does it work? Find out. (And witness the strange drama of the comfy chair.) Have you…

VIDEO: Stupid Fundraising Sometimes Works

March 26, 2018

Creative, Examples of Good Fundraising, Jeff Brooks

Jeff dons his “mean teacher” costume to tell the smart fundraisers a secret about how to think about fundraising in a way that will keep you clear-headed, realistic, and open-minded. Don’t miss this important mini-lecture. It might be on the…

What Makes Donors Respond?

December 11, 2017

Creative, Examples of Good Fundraising, Jeff Brooks, Sean Triner

I found two interesting online banner ads. One from Seattle’s Union Gospel Mission, the other from UNICEF USA. Each ad is half brilliant. And half not-so-brilliant. Sean and I talked about these ads and the easy step each of them…

Which Pile of Money Would You Rather Have?

April 5, 2017

Cost of Fundraising, Dan Pallotta, Examples of Good Fundraising, Sean Triner, TED Talks

Dan Pallotta couldn’t have been more right with his TED talk ‘The Way We Think About Charity is Dead Wrong.’ But he wasn’t just trying to explain the importance and good that ‘overhead’ does for charities to the public and media. It’s also the charity staff who really need to…

Digital Fundraising Beyond Doggies and Dolphins

March 20, 2017

Amnesty International, Australia for Dolphins, Christiana Stergiou, Examples of Good Fundraising, Jeff Brooks, Ken Burnett, Moceanic, Soi Dog

The Soi Dog Foundation and Australia for Dolphins have had enormous success in global fundraising using the digital ‘multi-step’ approach. Although based in Thailand and Australia respectively, the two charities fundraised globally with shocking images, which helped them get traction.…

Loving and Punning on Valentines Day

February 12, 2017

Examples of Good Fundraising, Holidays, Sean Triner, World Animal Protection