Examples of Good Fundraising Archives

Worried about “donor as hero” fundraising? Here’s another way to think about it

May 1, 2023

June Steward

Trigger Warning: this post contains examples of fundraising that address child sex trafficking. Imagine this. As a smart fundraiser, you’ve put together a compelling appeal. It has an emotional story. A tangible offer. And direct asks in all the key…

5 More Winning Ways to Start Your Next Fundraising Appeal

October 3, 2022

Lisa Sargent

Direct Mail, Writing

Lisa Sargent’s last post on this blog, 6 Winning Ways to Start Your Next Fundraising Appeal, was so popular, that we asked her to give you even more! Over to Lisa… The right lead on a fundraising letter is like…

Monthly Giving: It’s Not Rocket Science

May 4, 2020

Erica Waasdorp

Monthly Giving

A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members responded to a question about how best to keep their monthly donors. One of…

What Your Direct Mail is Like for Real People

October 7, 2019

Fiona McPhee

Direct Mail, Donor Psychology

I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…

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3 Last-Minute Tweaks for Your End-of-Year Campaign

September 30, 2019

Fiona McPhee

Direct Mail

Tweak: a fine adjustment to a mechanism or system Here are some fine adjustments you can do that can meaningfully improve your upcoming year-end campaign. Tweak One Make a direct ask. As in “Fiona, will you please make a donation…

Great Fundraising: It’s Not Just for Big Charities — You Can Do It Too!

September 13, 2019

Jeff Brooks

Direct Mail

You don’t have to be a huge organization to get your fundraising right. Case in point: Two direct mail pieces that came to me in the final weeks of December. I’ll just show you the outer envelopes of both packs,…

VIDEO: 6 Big Tips for Big Campaigns

February 4, 2019

Jeff Brooks

Fundraising

Want to make an important direct mail campaign stronger? Sean and I have six big tips that can really super-charge response: Mail in a stand-out envelope — bigger, more colourful, not the usual!Use a matching gift offer.Enhance the pack in…

The Most Controversial Non-Controversy in the Fundraising World

January 28, 2019

Jeff Brooks

Direct Mail

Want to stir up a group of professionals? Want to see them sweat and wave their arms and cuss? There’s one issue that will do it every time. I’m not talking about “poverty porn,” and it’s not the overhead controversy.…

A Great Way to REALLY Thank Your Donors

January 21, 2019

Sean Triner

Donor Love, Newsletters

I want to show you one of the best examples of donor care that I’ve ever seen. I got it more than 10 years ago, from the Children’s Cancer Institute in Australia. To read the whole thing, click here. We…

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VIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out

June 12, 2018

Sean Triner

Direct Mail

In this short video I’m going to show you something amazing: A way to dramatically improve the performance of a direct mail appeal — after you’ve mailed it. When it’s too late to change it! And it doesn’t involve inventing…

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Worried about “donor as hero” fundraising? Here’s another way to think about it

5 More Winning Ways to Start Your Next Fundraising Appeal

What Your Direct Mail is Like for Real People

3 Last-Minute Tweaks for Your End-of-Year Campaign

Great Fundraising: It’s Not Just for Big Charities — You Can Do It Too!

VIDEO: 6 Big Tips for Big Campaigns

The Most Controversial Non-Controversy in the Fundraising World

A Great Way to REALLY Thank Your Donors

VIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Auckland: 7:30am Friday, Aug 24
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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

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SIGN UP FOR FREE FUNDRAISING TIPS

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

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FUNDRAISING TIPS FROM MOCEANIC

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2