Membership is currently closed
Join the Waitlist
  • HOME
  • COURSES
    • Fundraising Fundamentals Courses
    • Nonprofit Storytelling Courses
    • Monthly Giving & Recurring Donations Courses
    • Bequests, Legacy and Planned Giving Courses
    • Direct Mail Courses
    • Communications & Marketing Courses
    • Mid-Level Donor & Major Gift Courses
    • Donor Acquisition and Retention Courses
    • CFRE Certification Courses
    • Digital Fundraising Courses
    • All Courses
    • MEMBER LOGIN
  • COACHING+
  • BLOG
JOINMEMBERS | LOGINLOGIN
Blog 4 1024x768 1

Add One More: The Power of Incremental Improvement in Fundraising

January 27, 2025
Jeff Brooks
Fundraising
Would you like to increase your fundraising revenue? The most dependable way to do that is to add one more. One more what? you’re probably asking. I’m going to show you a few things you can add in your fundraising,…
Read More
Pop Art Black woman wow

Invisible but Important: Less-Known Ways to Improve Open Rates for Email

October 23, 2023
James Herlihy
Digital Fundraising
So far, as we’ve been talking about ways to improve the open rates of fundraising emails, we’ve focused on things donors can see and respond to. There’s another whole class of things you can do that donors can’t see. But…
Read More
Pop Art Youve got mail

Beyond the Subject Line: More Secrets for Getting Your Fundraising Emails Opened

October 16, 2023
James Herlihy
Digital Fundraising
Email is the backbone of nonprofit digital fundraising. Grow and engage your list consistently, and you’ll enjoy increasing returns on your email appeals … assuming your supporters open your emails. In our recent blog, Secrets for Effective Fundraising Subject Lines,…
Read More
Pop art email sign

Secrets for Effective Fundraising Subject Lines

October 9, 2023
James Herlihy
Digital Fundraising
Email is the king of digital direct response fundraising. If you consistently grow your email list and engage and solicit it well, you’ll enjoy a steady growth in digital fundraising revenue. Of course, your emails can only earn donations if…
Read More
Pop Art White Bubble Yes

How to Create Amazing Fundraising That Goes Beyond “Donor as Hero”

June 5, 2023
June Steward
Donor Psychology
June Steward previously wrote about the challenges of effectively motivating donors to give while fully respecting the dignity of those donors who wish to help, and without promoting a sense of “white saviourism.” (See Worried about “donor as hero” fundraising?…
Read More
Pop Are Love 1

Worried about “donor as hero” fundraising? Here’s another way to think about it

May 1, 2023
June Steward
Writing
Trigger Warning: this post contains examples of fundraising that address child sex trafficking. Imagine this. As a smart fundraiser, you’ve put together a compelling appeal. It has an emotional story. A tangible offer. And direct asks in all the key…
Read More
Pop Art writer paper

5 More Winning Ways to Start Your Next Fundraising Appeal

October 3, 2022
Lisa Sargent
Direct Mail, Writing
Lisa Sargent’s last post on this blog, 6 Winning Ways to Start Your Next Fundraising Appeal, was so popular, that we asked her to give you even more! Over to Lisa… The right lead on a fundraising letter is like…
Read More
Pop Art Rocket Ship e1587288593179

Monthly Giving: It’s Not Rocket Science

May 4, 2020
Erica Waasdorp
Monthly Giving
A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members responded to a question about how best to keep their monthly donors. One of…
Read More
Pop Art Blue Letterbox with letters

What Your Direct Mail is Like for Real People

October 7, 2019
Fiona McPhee
Direct Mail, Donor Psychology
I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…
Read More
pop art Young black woman casual with bubble saying 3123rf e1565148983755

3 Last-Minute Tweaks for Your End-of-Year Campaign

September 30, 2019
Fiona McPhee
Direct Mail
Tweak: a fine adjustment to a mechanism or system Here are some fine adjustments you can do that can meaningfully improve your upcoming year-end campaign. Tweak One Make a direct ask. As in “Fiona, will you please make a donation…
Read More

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

  • The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

Popular Posts

  • The “Magic Ingredient” for Successful Donor Journeys 4 comments | by Jeff Brooks
  • A woman in pop art style standing next to an empty safe with a thought bubble with dollar signs in it US Funding Freeze: Is Your Nonprofit at Risk? Here’s What to Do Now 4 comments | by Jeff Brooks
  • How to Keep Your Fundraising Strong in an Election Year 3 comments | by Jeff Brooks
  • How to Structure Your Storytelling for Maximum Impact 2 comments | by Jeff Brooks
  • Donors Are Not You: A Guide to the Differences 2 comments | by Jeff Brooks

Topics

  • Activism
  • Annual Reports
  • Artificial Intelligence
  • Benchmarking
  • Bequests and Legacies
  • Boards and Fundraising
  • Books
  • Branding
  • Coronavirus
  • Creativity
  • Crises Fundraising
  • Demographics
  • Digital Fundraising
  • Direct Mail
  • Donor Care
  • Donor Love
  • Donor Psychology
  • Equality
  • Financial Emergency
  • Fun
  • Fundraising
  • Fundraising Myths
  • Fundraising Resources
  • Fundraising Training Needs
  • Inclusivity
  • Leadership
  • Major and Mid Value Donors
  • Maths of Fundraising
  • Monthly Giving
  • Newsletters
  • Nonprofit Jobs
  • Offer
  • Pro Bono
  • Productivity
  • Self-Care
  • Small Shop Challenges
  • Stewardship
  • Storytelling
  • Strategy
  • Thankfulness
  • Time Management
  • Trends
  • Tribute
  • Uncategorized
  • Values and Fundraising
  • Workplace
  • Writing

Tags

Adrian Sargeant Amnesty International Case for Support Coaching+ Copywriting Cost of Fundraising Creative Dan Pallotta Data Design Donor Retention Emergency Fundraising Emotion Examples of Good Fundraising Global Fundraising Harvey McKinnon Holidays Integration James Herlihy Jeff Brooks Major Donors Matching Gifts Moceanic Offer Older Donors Pareto Fundraising Pareto Phone Pareto Principle Pareto Squared Phone productivity Proposition Roger Craver Russell James Sean Triner Soi Dog Stewardship Supporter Care Supporter Connection Survey Telephone Testing Thanking Thanking Donors Training Young Donors

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising
GET YOUR FREE TIPS AND MORE NOW

ABOUT

  • About Us
  • Our Team
  • Contact Us

HOW WE CAN HELP YOU

  • Moceanic Blog
  • Membership
  • Members Login
  • Courses
  • COACHING+

MORE

  • Terms Of Use
  • Privacy Policy
  • Your Data Rights
Facebook
Twitter
LinkedIn
YouTube
Instagram
RSS
SIGN UP FOR REGULAR, USEFUL
FUNDRAISING TIPS FROM MOCEANIC
  • The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

© 2025 Moceanic.

We are on Climate Strike

On Friday September 20, the Moceanic team is joining students around the world for the Global Climate Strike. We urge you to stand up for our planet and their future by joining the strike and working for change. This does make a difference.

You can close this box to continue to our site. But instead, please find out more about the Global Climate Strike here.

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York:  3:30pm Thursday, Aug 23
Los Angeles:  12:30pm Thursday, Aug 23
London:  8:30pm Thursday, Aug 23 
Auckland:  7:30am Friday, Aug 24
Times don’t suit?  Check out Option 2

REGISTER HERE!





The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

By registering for this webinar you have read and accept the terms and conditions


100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York:  8pm Thursday, Aug 23
Los Angeles:  5pm Thursday, Aug 23 
Sydney:  10am Friday, Aug 24
Auckland:  12 Noon Friday, Aug 24
Times don’t suit?  Check out Option 1

REGISTER HERE!





The Moceanic team cares about your privacy and your data. We use the information you give us to send you information that is relevant and helpful to you. You can change what we send you or opt out at any time. Find out more here.

By registering for this webinar you have read and accept the terms and conditions


SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

 
This website uses cookies to improve your experience. If you continue to use this site, you agree with it.