Monthly Giving: It’s Not Rocket Science

May 4, 2020

A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members responded to a question about how best to keep their monthly donors. One of…

What Your Direct Mail is Like for Real People

October 7, 2019

Fiona McPhee

Direct Mail, Donor Psychology

I’ve spent a good decade and a half defending direct mail. Mostly in response to anxious nonprofit insiders saying things like “I’d hate to get all the mail we send.” I won’t pretend everyone you mail wants it. And I…

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3 Last-Minute Tweaks for Your End-of-Year Campaign

September 30, 2019

Fiona McPhee

Direct Mail

Tweak: a fine adjustment to a mechanism or system Here are some fine adjustments you can do that can meaningfully improve your upcoming year-end campaign. Tweak One Make a direct ask. As in “Fiona, will you please make a donation…

Great Fundraising: It’s Not Just for Big Charities — You Can Do It Too!

September 13, 2019

Jeff Brooks

Direct Mail

You don’t have to be a huge organization to get your fundraising right. Case in point: Two direct mail pieces that came to me in the final weeks of December. I’ll just show you the outer envelopes of both packs,…

VIDEO: 6 Big Tips for Big Campaigns

February 4, 2019

Jeff Brooks

Fundraising

Want to make an important direct mail campaign stronger? Sean and I have six big tips that can really super-charge response: Mail in a stand-out envelope — bigger, more colourful, not the usual!Use a matching gift offer.Enhance the pack in…

The Most Controversial Non-Controversy in the Fundraising World

January 28, 2019

Jeff Brooks

Direct Mail

Want to stir up a group of professionals? Want to see them sweat and wave their arms and cuss? There’s one issue that will do it every time. I’m not talking about “poverty porn,” and it’s not the overhead controversy.…

A Great Way to REALLY Thank Your Donors

January 21, 2019

Sean Triner

Donor Love, Newsletters

I want to show you one of the best examples of donor care that I’ve ever seen. I got it more than 10 years ago, from the Children’s Cancer Institute in Australia. To read the whole thing, click here. We…

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VIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out

June 12, 2018

Sean Triner

Direct Mail

In this short video I’m going to show you something amazing: A way to dramatically improve the performance of a direct mail appeal — after you’ve mailed it. When it’s too late to change it! And it doesn’t involve inventing…

Should You Call Your Direct Mail Appeal an “Annual Fund”?

April 9, 2018

Jeff Brooks

Direct Mail

From his new comfy chair, Fundraisingologist Jeff looks into the often-used but puzzling phrase “Annual Fund” that’s so often seen in direct mail fundraising. Does it work? Find out. (And witness the strange drama of the comfy chair.) Have you…

VIDEO: Stupid Fundraising Sometimes Works

March 26, 2018

Jeff Brooks

Donor Love

Jeff dons his “mean teacher” costume to tell the smart fundraisers a secret about how to think about fundraising in a way that will keep you clear-headed, realistic, and open-minded. Don’t miss this important mini-lecture. It might be on the…

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What Your Direct Mail is Like for Real People

3 Last-Minute Tweaks for Your End-of-Year Campaign

Great Fundraising: It’s Not Just for Big Charities — You Can Do It Too!

VIDEO: 6 Big Tips for Big Campaigns

The Most Controversial Non-Controversy in the Fundraising World

A Great Way to REALLY Thank Your Donors

VIDEO: How To Boost Your Direct Mail Campaign After It Has Gone Out

Should You Call Your Direct Mail Appeal an “Annual Fund”?

VIDEO: Stupid Fundraising Sometimes Works

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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