Posts by Lisa Sargent

Pop Art writer paper

5 More Winning Ways to Start Your Next Fundraising Appeal

Direct Mail, Writing
Lisa Sargent’s last post on this blog, 6 Winning Ways to Start Your Next Fundraising Appeal, was so popular, that we asked her to give you even more! Over to Lisa… The right lead on a fundraising letter is like…
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Pop Art Start

6 Winning Ways to Start Your Next Fundraising Appeal

Direct Mail, Writing
Ah, the terror of the blank page.  That blank screen – that blinking cursor – that unstarted fundraising appeal – staring back at you from the void.  Waiting for you to let it soar with a clear, powerful, captivating lead……
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