Data Archives | Moceanic

How to Measure What Matters in Fundraising

June 6, 2022

Jeff Brooks

They say you get more of whatever you measure. It’s especially true in fundraising. But it’s easier said than done. There are a lot of things you could be measuring in fundraising. Not all of them are equally important. Some…

6 Ways to Measure Your Fundraising to Understand Your Donors

June 3, 2019

Fiona McPhee

Maths of Fundraising

I love data. Please don’t worry about me, I also like skiing, Star Wars, sneakers, dancing, and playing Lego with my daughter. I also really like people-watching. I can easily spend hours watching people and pondering why they are where…

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The Surprising Secrets of Hyper-Personalization in Fundraising

April 9, 2018

Jeff Brooks

Fundraising

Sean and Jeff talk about hyper-personalization — using data to speak more specifically to donors. The takeaway: Not everything you can do to hyper-personalize is worth doing. Here’s a way to think about it: Most important form of personalization: Asking…

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3 Ways to Find Out More About Your Donors

January 8, 2018

Sean Triner

Fundraising

Sean Triner and Christiana Stergiou, Fundraisingologists at Moceanic, answer a question from Marta, who wants to know how to smartly find out more about her donors when there’s not much transactional information about them. There are three ways: Just wait…

The Data Does Wonders, But Only If You Use It

August 15, 2017

Sean Triner

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors

When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…

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The Secret of Success: Do Only What Only You Can Do

July 3, 2017

Dearne Cameron

Fundraising, Fundraising Training Needs

Guest blogger – Dearne Cameron, CEO of Pareto Fundraising (Sorry Moceanic subscribers and Dearne – the email that you may have received about this post did not explain that Dearne is the guest author of this article – not Sean!)…

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How To Ask Every Donor The Right Amount

June 28, 2017

Jeff Brooks

Direct Mail, Donor Love, Maths of Fundraising

Or: How to Avoid Looking Like You Don’t Know Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…

What is Essential Data to Capture and Why?

April 19, 2017

Sean Triner

Trends, Monthly Giving

It’s called “rage giving” — impulsive donations to organisations seen as resisting the agenda of US President Trump. It has resulted in an astounding outpouring of philanthropy for some organisations: The American Civil Liberties Union has raised more than $80…

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How to Measure What Matters in Fundraising

6 Ways to Measure Your Fundraising to Understand Your Donors

The Surprising Secrets of Hyper-Personalization in Fundraising

3 Ways to Find Out More About Your Donors

The Data Does Wonders, But Only If You Use It

The Secret of Success: Do Only What Only You Can Do

How To Ask Every Donor The Right Amount

What is Essential Data to Capture and Why?

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

ABOUT

HOW WE CAN HELP YOU

MORE

SIGN UP FOR REGULAR, USEFUL FUNDRAISING TIPS FROM MOCEANIC

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

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New York: 3:30pm Thursday, Aug 23
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