Data Archives - Moceanic

The Surprising Secrets of Hyper-Personalization in Fundraising

April 9, 2018Jeff Brooks2 Data, Jeff Brooks, Sean Triner

Sean and Jeff talk about hyper-personalization -- using data to speak more specifically to donors. The takeaway: Not everything you can do to hyper-personalize is worth doing. Here's a way to think about it: Most important form of personalization: Asking...

3 Ways to Find Out More About Your Donors

January 8, 2018Sean TrinerNo CommentsChristiana Stergiou, Data, Sean Triner

Sean Triner and Christiana Stergiou, Fundraisingologists at Moceanic, answer a question from Marta, who wants to know how to smartly find out more about her donors when there's not much transactional information about them. There are three ways: Just wait...

The Data Does Wonders, But Only If You Use It

August 15, 2017Sean TrinerNo CommentsData, Sean Triner, Supporter Connection Survey

When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…

The Secret of Success: Do Only What Only You Can Do

July 3, 2017Dearne Cameron4 copywriting, creative, Data, dearne cameron, design, outsourcing

Guest blogger – Dearne Cameron, CEO of Pareto Fundraising (Sorry Moceanic subscribers and Dearne – the email that you may have received about this post did not explain that Dearne is the guest author of this article – not Sean!)…

How To Ask Every Donor The Right Amount

June 28, 2017Jeff Brooks2 Data, Gift Ask Chart, Jeff Brooks, offer

Or: How Not to Look Like an Idiot to Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…

What is Essential Data to Capture and Why?

April 19, 2017Sean TrinerNo CommentsData, Jeff Brooks, Pareto Fundraising, Rage Giving, Sean Triner, Supporter Connection Survey

It’s called “rage giving” — impulsive donations to organisations seen as resisting the agenda of US President Trump. It has resulted in an astounding outpouring of philanthropy for some organisations: The American Civil Liberties Union has raised more than $80…

Tag: Data

The Surprising Secrets of Hyper-Personalization in Fundraising

3 Ways to Find Out More About Your Donors

The Data Does Wonders, But Only If You Use It

The Secret of Success: Do Only What Only You Can Do

How To Ask Every Donor The Right Amount

What is Essential Data to Capture and Why?

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