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How to Know Who You Can Trust for Good Fundraising Advice

Fundraising, Trends
You really want to get your fundraising right. You know what’s at stake: Your cause can be well-funded, or under-funded. You carry the consequences of that around like a heavy sack. There’s a lot of advice out there. That’s great,…
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Moceanic blog post

How to Measure What Matters in Fundraising

Fundraising, Maths of Fundraising
They say you get more of whatever you measure. It’s especially true in fundraising. But it’s easier said than done. There are a lot of things you could be measuring in fundraising. Not all of them are equally important. Some…
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6 Ways to Measure Your Fundraising to Understand Your Donors

Maths of Fundraising
I love data. Please don’t worry about me, I also like skiing, Star Wars, sneakers, dancing, and playing Lego with my daughter. I also really like people-watching. I can easily spend hours watching people and pondering why they are where…
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The Surprising Secrets of Hyper-Personalization in Fundraising

Sean and Jeff talk about hyper-personalization — using data to speak more specifically to donors. The takeaway:  Not everything you can do to hyper-personalize is worth doing. Here’s a way to think about it: Most important form of personalization: Asking…
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3 Ways to Find Out More About Your Donors

Sean Triner and Christiana Stergiou, Fundraisingologists at Moceanic, answer a question from Marta, who wants to know how to smartly find out more about her donors when there’s not much transactional information about them. There are three ways: Just wait…
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Title of article (please use title caps and rename this file as Title V1 JB): The Data Does Wonders, But Only If You Use It

The Data Does Wonders, But Only If You Use It

Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…
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The Secret of Success: Do Only What Only You Can Do

Fundraising, Fundraising Training Needs
Guest blogger – Dearne Cameron, CEO of Pareto Fundraising (Sorry Moceanic subscribers and Dearne – the email that you may have received about this post did not explain that Dearne is the guest author of this article – not Sean!)…
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How To Ask Every Donor The Right Amount

Direct Mail, Donor Love, Maths of Fundraising
Or: How to Avoid Looking Like You Don’t Know Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…
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What is Essential Data to Capture and Why?

Trends, Monthly Giving
It’s called “rage giving” — impulsive donations to organisations seen as resisting the agenda of US President Trump. It has resulted in an astounding outpouring of philanthropy for some organisations: The American Civil Liberties Union has raised more than $80…
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