Sean and Jeff talk about hyper-personalization — using data to speak more specifically to donors. The takeaway:  Not everything you can do to hyper-personalize is worth doing. Here’s a way to think about it: Most important form of personalization: Asking…

Sean Triner and Christiana Stergiou, Fundraisingologists at Moceanic, answer a question from Marta, who wants to know how to smartly find out more about her donors when there’s not much transactional information about them. There are three ways: Just wait…