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How to Know Who You Can Trust for Good Fundraising Advice

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Fundraising, Trends
You really want to get your fundraising right. You know what’s at stake: Your cause can be well-funded, or under-funded. You carry the consequences of that around like a heavy sack. There’s a lot of advice out there. That’s great,…
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Moceanic blog post

How to Measure What Matters in Fundraising

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Fundraising, Maths of Fundraising
They say you get more of whatever you measure. It’s especially true in fundraising. But it’s easier said than done. There are a lot of things you could be measuring in fundraising. Not all of them are equally important. Some…
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6 Ways to Measure Your Fundraising to Understand Your Donors

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Maths of Fundraising
I love data. Please don’t worry about me, I also like skiing, Star Wars, sneakers, dancing, and playing Lego with my daughter. I also really like people-watching. I can easily spend hours watching people and pondering why they are where…
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The Surprising Secrets of Hyper-Personalization in Fundraising

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Fundraising
Sean and Jeff talk about hyper-personalization — using data to speak more specifically to donors. The takeaway:  Not everything you can do to hyper-personalize is worth doing. Here’s a way to think about it: Most important form of personalization: Asking…
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3 Ways to Find Out More About Your Donors

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Fundraising
Sean Triner and Christiana Stergiou, Fundraisingologists at Moceanic, answer a question from Marta, who wants to know how to smartly find out more about her donors when there’s not much transactional information about them. There are three ways: Just wait…
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Title of article (please use title caps and rename this file as Title V1 JB): The Data Does Wonders, But Only If You Use It

The Data Does Wonders, But Only If You Use It

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Bequests and Legacies, Direct Mail, Donor Love, Major and Mid Value Donors
When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…
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The Secret of Success: Do Only What Only You Can Do

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Fundraising, Fundraising Training Needs
Guest blogger – Dearne Cameron, CEO of Pareto Fundraising (Sorry Moceanic subscribers and Dearne – the email that you may have received about this post did not explain that Dearne is the guest author of this article – not Sean!)…
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How To Ask Every Donor The Right Amount

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Direct Mail, Donor Love, Maths of Fundraising
Or: How to Avoid Looking Like You Don’t Know Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…
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What is Essential Data to Capture and Why?

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Trends, Monthly Giving
It’s called “rage giving” — impulsive donations to organisations seen as resisting the agenda of US President Trump. It has resulted in an astounding outpouring of philanthropy for some organisations: The American Civil Liberties Union has raised more than $80…
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