Sean Triner and Christiana Stergiou, Fundraisingologists at Moceanic, answer a question from Marta, who wants to know how to smartly find out more about her donors when there’s not much transactional information about them.
There are three ways:
- Just wait a few years and you’ll know everything you need to know. (Easy, but not recommended because it takes so long to get critical information!)
- Do a Donor Survey (get access to our course inside The Fundraisingology Lab) to find out what you need to know. (The best way.)
- Append the data from outside sources. (Fairly good, but expensive, and sometimes less trustworthy.)
Please share your thoughts by leaving a comment below. We’d love to learn from your experience.