It seems like everyone says you should test your fundraising messages. But should you? Find out if testing is right for your nonprofit organization. Jeff Brooks will share some inconvenient truths about testing and how to best optimize your fundraising.
You Should Test It!
In this fundraising workshop, you’ll discover:
- Why testing matters in fundraising
- What A/B testing is
- What you can (and can’t) learn from testing
- Whether you (yes, YOU) can test anything
- How to read your test results
You’ll also find out the reasons NOT to test and what things you shouldn’t waste your time testing. It’s all right here in this insightful workshop!
And like everything we do at The Fundraisingology Lab, we aim to give you all the tools you need to take your fundraising to the next level. You can trust Moceanic for top notch nonprofit communications and fundraising courses online.
This is a self-paced workshop and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.
CFRE Points: 1