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Step-by-Step Training in Direct Mail Fundraising

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If you’ve ever struggled with direct mail fundraising, such as writing a charity letter asking for donations, you are in the right place. Creating nonprofit direct mail appeal letters, newsletters, and surveys can be confusing.

When you join The Fundraisingology Lab by Moceanic, you’ll know the exact steps for creating a donor-focused, record-breaking direct mail fundraising piece! You’ll get a direct mail marketing course with extensive training on best practices — and examples too. You’ll have a blueprint for all your nonprofit communications including the know-how to create nonprofit direct mail appeal letters and newsletters that raise more money!

Often new fundraisers and pros alike are not sure how to make their direct mail fundraising efforts more effective. They might read a blog post every now and then on direct mail fundraising best practice to get some tips. Or, they look at some examples but are not sure how to apply strategies to their own campaign and organization.

The problem is trying to figure out how to put the direct mail fundraising best practice pieces together to create a compelling charity letter asking for donations that tells the right stories, touches donors’ hearts, and inspires giving.

With a direct mail marketing course and other fundraising courses online, you’ll be on your way to creating a donor-centric charity letter asking for donations that will give your entire fundraising a boost. Get all of this and more you when you become a member of The Fundraisingology Lab by Moceanic.

Access the full catalog of fundraising courses and workshops, including a direct mail marketing course — and, ongoing support from the experts. Plus: connect with the most generous community of fundraisers. You’ll benefit from lots of practical fundraising training and loads of examples.

Get the best fundraising training and the support you need to connect with your donors… grow your income… and master your career. Check out The Fundraisingology Lab by Moceanic and start reaching your fundraising goals today.

Courses

Moceanic Brand Workshop Logo

Build A Fundraising Brand That Raises More Money

Learn how to build a donor-focused nonprofit brand that raises more money — and avoid the costly mistakes most rebrands make.

Make your brand a powerful fundraising asset — not a silent income killer. In this practical, myth-busting workshop, Jeff Brooks — author of The Money-Raising Nonprofit Brand — shows you how to build a fundraising brand that boosts revenue instead of draining it.

Branding doesn’t have to be the enemy of fundraising. But too often, nonprofit rebrands lead to confusion, lost donors, and painful drops in income. This training gives you the tools to prevent that — and the mindset to use fundraising brand strategies as a vehicle for donor connection, not slick visuals that push donors away.

Here’s what you’ll learn:

  • What a nonprofit brand really is — and what it isn’t
  • Why most branding rules (logos, fonts, taglines) don’t raise money — and what does
  • The surprising damage rebrands can do — from revenue loss to donor attrition
  • How to use offers as the foundation of your fundraising brand
  • How to build a clear, actionable Fundraising Brand Guide that anyone on your team can follow

PLUS — get the editable Moceanic Fundraising Brand Guide Template so you can build your own donor-first brand strategy right away.
This self-paced workshop is exclusively available to members of The Fundraisingology Lab by Moceanic. Join now for access to the best fundraising training and tools.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
jeff brooks
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feature image with starburst

Crisis Fundraising in the Face of Inflation, Recession, and Other Storms

Practical crisis fundraising strategies for uncertain times. Includes tools for inflation, crisis fundraising appeals, direct mail decline, and COVID-era emergency donor communications.

Discover practical crisis fundraising strategies that help you stay strong — no matter what’s happening in the world. This practical and timely “super-course” brings together multiple Moceanic workshops and expert voices to help you raise more in the face of economic uncertainty, rapid change, and unexpected global events.

Whether you’re navigating inflation, losing longtime fundraising channels, or recovering from the ripple effects of a crisis like COVID-19 through emergency fundraising efforts, this collection of trainings gives you the tools, clarity, and donor-centered strategy to move forward with confidence.

You’ll get access to:

Fundraising in the Face of Inflation, Recession, and Other Storms — with Sean Triner

Learn how to avoid panic cuts, build resilience, and lead with growth-focused strategies — including crisis fundraising appeals, matching gifts, bequests, and monthly giving.

Panel Discussion: The End of Mail? (New Zealand Edition) — with Robyn Tane, Fiona McPhee, and Sean Triner

Explore the shifting role of direct mail and what it means for donor engagement and income in an evolving media landscape.

The End of Checks/Cheques Workshop — with Fiona McPhee

Get practical advice for transitioning donors away from checks and toward sustainable giving methods, while preserving trust and connection.

COVID-19 and Your Fundraising

Legacy trainings from the early days of the pandemic — still packed with timeless guidance on communicating with donors during a crisis, building trust, and keeping generosity flowing under pressure.

You’ll also get tools and templates, including:

  • A proven crisis fundraising appeal starter template
  • Bonus cheat sheets, donor call tips, and communication guides

This collection of workshops is designed to help you weather any storm — and emerge even stronger.

Whether you’re facing economic uncertainty, a sudden drop in giving, or navigating crisis fundraising, this collection equips you to respond with clarity and confidence.

It’s all self-paced and available exclusively to members of The Fundraisingology Lab by Moceanic. Get the best fundraising training for uncertain times, and be ready for whatever comes next.

read more...
Modules: 1
CFRE Points: 1
Intermediate-Advanced
sean triner jeff brooks
JOIN NOW
You Should Test It Graphic

You Should Test It!

It seems like everyone says you should test your fundraising messages. But should you? Find out if testing is right for your nonprofit organization. Jeff Brooks will share some inconvenient truths about testing and how to best optimize your fundraising.

In this fundraising workshop, you’ll discover:

  • Why testing matters in fundraising
  • What A/B testing is
  • What you can (and can’t) learn from testing
  • Whether you (yes, YOU) can test anything
  • How to read your test results

You’ll also find out the reasons NOT to test and what things you shouldn’t waste your time testing. It’s all right here in this insightful workshop!

And like everything we do at The Fundraisingology Lab, we aim to give you all the tools you need to take your fundraising to the next level. You can trust Moceanic for top notch nonprofit communications and fundraising courses online.

This is a self-paced workshop and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
jeff brooks
JOIN NOW
Moceanic CopyClinic CourseLogo

Fundraisingology Copy Clinics

These hugely popular copy review workshops offer members a personalized and objective critique of their appeal letters — taking them from GOOD to GREAT! Members receive helpful, actionable tips from the experts in a compassionate environment.

If you’d like to give your appeal the best chance at immediately increasing revenue for your next appeal, the Fundraisingology Copy Clinics are for YOU! Make your next appeal letter pack stronger with an objective review.

The Fundraisingology Copy Clinics happen periodically during the year. You can also watch recordings of previous clinics to learn the common mistakes fundraisers make when writing appeals — and how to fix them!

The copy clinics are available exclusively to members. You can trust Moceanic for outstanding nonprofit communications and fundraising courses online.

Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1.5
Beginner-Advanced
Presenter Image Julie Cooper jeff brooks
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Moceanic FundraisersBlueprint

The Fundraisers Blueprint to Double Year-End Donations Without Spending More Money

Year-end donations are critical for your organization. On average, nonprofits typically bring in over one-third of their revenue during the end of the year. In this workshop, you’ll discover how to maximize gifts without having to find more budget!

You may feel behind, overwhelmed, and unprepared for your year-end fundraising projects. All of this leads to more stress for you. And stress in fundraising makes everything so much harder.

That’s why this workshop will show you exactly where you can be going with your year-end fundraising. It’s the blueprint you need that could change everything for you.

Here’s what this fundraising training workshop will do for you:

  • It will help you discover the 3 strategies used to generate millions in revenue for nonprofits all around the world.
  • It will show you which donors and activities to focus on to transform your fundraising and maximize your results.
  • You’ll see the shockingly easy big picture that will align all your hard work to make the next year-end season your best one ever!

You can trust Moceanic for excellent nonprofit communications and fundraising courses online. This workshop is available exclusively to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1.5
Beginner-Intermediate
sean triner
JOIN NOW
Moceanic PlanningHub

The Planning Hub

Need help with your fundraising planning? You’ve come to the right place! In the Planning Hub, you’ll find fillable and auto-calculating Excel spreadsheets, communications calendars, handy templates, and more. You’ll also access videos that will take you step-by-step through each of the resources found in the hub.

The Planning Hub is a collection of valuable planning resources for you. Inside, you’ll discover:

  • Your 3D Fundraising Sense-Check that helps you calculate how much money you could realistically raise. This super-useful tool will guide you through researching the fundraising potential for your organization. In a few easy steps, you’ll be able to look at your fundraising in context!
  • Your Communications Calendar helps you know what fundraising pieces you should send to your donors and when — and how it can be sustainable for your workload. The toolkit contains a PDF guide, a fillable Excel spreadsheet, and two short explainer videos to help you make the most of the calendar!

The Planning Hub just keeps growing as more helpful fundraising tools are added. Don’t miss this valuable resource inside The Fundraisingology Lab by Moceanic.

These timesaving tools will help your fundraising planning so you can raise more money for your cause. You can trust Moceanic for excellent nonprofit communications and fundraising courses online.

The Planning Hub is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

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Modules: 1
CFRE Points: 0
Beginner-Advanced
christiana stergiou sean triner
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Moceanic CourseLogos ThankYouLetter

How to Write Your Best Ever Donation Thank You Letter Every Time

You can conquer the craft of great thank-you letter writing with this inspirational workshop. You’ll find no boilerplate or blather here — only practical, proven advice you can use the very same day! Make any donation thank-you stand out and speak to your donor’s heart.

In one single workshop, Lisa Sargent will walk you through all the ingredients you need to build your best-ever donation thank-you letter – every time – by post or by email.
In this workshop, you’ll discover:

  • The 6 building blocks to create a thank-you letter
  • How to make any donation thank-you stand out
  • Easy and meaningful ways to connect to your donors

PLUS — A bonus thank-you letter template, a swipe file of phrases to use, and a checklist for your thank-you letter!

Kindle good feelings by showing how the donor’s gift is helping in emotional, inspiring ways. You can trust Moceanic for superior nonprofit communications and fundraising courses online.

This is a self-paced workshop and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
lisa sargent
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Metrics and Measures workshop

Metrics and Measures

This series of two 60-minute workshops will give you the metrics and measures you need for your boss and board. This special fundraising training will give you a range of numbers, calculations, and reports in a way that is easy to understand and super useful. For fundraising geeks and non-geeks alike. With Sean Triner.

In this workshop, you’ll discover:

  • Top level numbers to share with your board
  • How to count your donors properly
  • What fundraisers need to focus on more than ROI
  • How to measure the likelihood of someone donating and the likely size of their gift
  • Metrics for key appeals, campaigns, basic digital, donor acquisition, monthly giving retention, major donor, bequests — and much more

PLUS — Bonus “Your Data Snapshot” spreadsheet that helps you calculate the important numbers to present to your boss and board.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 2
CFRE Points: 1
Intermediate-Advanced
sean triner
JOIN NOW
Donor Care Letters With Love Square

Donor Care Letters with Love

This 60-minute workshop will help you get started with donor care letters. In this fundraising training, you’ll find out if these highly personalized direct mail letters are right for you (and your donors). And you’ll have the basics you need to get started with your very own donor care letter. With Sean Triner.

In this workshop, you’ll discover:

  • What a donor care letter is, if you should send one, who to send it to, and how to create one
  • How this tool can raise more money for your cause by increasing the lifetime contributions by the recipient
  • The elements of your donor care letter pack
  • What to say in your letter and how to say it

PLUS — Bonus workbook with a guide and checklists — and many examples of well-executed donor care letters.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
sean triner
JOIN NOW
Matched Giving Magic

Matched Giving Magic

This 60-minute workshop will help you get started with matched giving for your next appeal or campaign. After this fundraising training, you’ll be ready to create your first matched giving appeal… or improve your existing matched giving projects. And your donors will love the opportunity to create more impact with their donations. With Jeff Brooks.

In this workshop, you’ll discover:

  • What a match offer is and how you get one
  • Four ingredients of a successful match offer
  • How to show donors what the gift does and how it multiplies
  • The ins and outs of a matched offer in a direct mail pack
  • Tactics to improve your matched offer’s success

PLUS — Bonus templates and spreadsheets — and loads of examples of matched giving appeals and results from our members.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
jeff brooks
JOIN NOW
Good Better Best Integrated Campaign

Good, Better, Best: Transform Your Best Appeal into a High-Powered Integrated Campaign

This 60-minute how-to workshop will help you boost your appeal by integrating direct mail, email, and telephone fundraising. You’ll even get a campaign timeline that you can use to get started straight away. This fundraising training will help you make the most of each campaign. With Jeff Brooks.

In this workshop, you’ll discover:

  • How to turn a strong direct mail appeal into a powerful integrated campaign
  • A step-by-step plan for your campaign that will help you stay focused
  • What to do — and what not to do — with your integrated campaign
  • Three elements to add to your campaign to make it stronger… more successful!

PLUS — Bonus campaign guide and planner so that you can make sure you stay on track and maximize your results.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of fundraising courses and workshops. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
jeff brooks
JOIN NOW
Moceanic Storytelling Course

Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling

Find and tell the right stories to inspire your donors to give again and again. In this nonprofit storytelling course taught by expert Jeff Brooks, you’ll discover how to spot a great story — and find the workarounds when you don’t have one. You’ll know how to get the right information even when it’s hard to find. Plus, in this fundraising training, you’ll learn the writing tips that bring your stories to life.

Stories have incredible power to move people to action. But not every story does the job. In fact, even well-written and interesting stories can be irrelevant to your donors, leaving them not one bit more likely to give than they were before. Understanding the ins and outs of fundraising stories will give your entire nonprofit communications a boost.

In this fundraising storytelling course, you’ll discover Jeff Brooks’ eye-opening secrets for telling stories that reach donors’ hearts and minds, inspiring them to care and motivating them to give. Even if you think you have no stories to tell, you’ll discover how to encourage the miracle of charitable giving.

Whether you are new to fundraising, an experienced writer, or in charge of approving fundraising writing, this course will equip you to make the right decisions.

Four example-packed modules will show you how to find the right story that moves donors’ hearts and minds and inspires them to give:

  1. What is a Story?
  2. The Donor’s Story
  3. Powerful Copywriting that Makes your Stories Sing
  4. Getting the Story

PLUS — Bonuses, extras, and nonprofit storytelling examples that will help you put your knowledge to work right away finding and telling those winning stories.

“Jeff Brooks is America’s top fundraising writer.”

Tom Ahern

Based on more than 30 years writing fundraising stories, this fundraising training for nonprofits is a true practitioner’s guide to masterful nonprofit storytelling.

You can trust Moceanic for in-depth, real-world and practical fundraising courses online. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

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Modules: 4
CFRE Points: 12
Beginner-Intermediate
jeff brooks
JOIN NOW
Making Money Donor Newsletter

Making Money With Your Donor Newsletter

Create a donor newsletter that will raise more money! You’ll also improve donor retention and engagement. In this fundraising training course, Tom Ahern will show you how to do it… guiding you step-by-step through the exciting process of turning your newsletter into a revenue-generating powerhouse.

This power-packed course will show you the proven secrets that can transform your newsletter — and your entire fundraising program.

Fundraisers around the world use this formula to produce donor-focused newsletters that raise a lot of money. But more importantly, they cement their relationships with donors who will stick around for the long term.

If this formula helps your newsletter produce double, triple, even TEN times the revenue it did in the past, you won’t be the first. Smart fundraisers are putting Tom Ahern’s proven formula to work every day, all over the world — and reaping the benefits.

Four modules will show you how to make your newsletter a money-maker that donors love:

  1. Building Successful Newsletters
  2. Are You Telling All Your Stories?
  3. Donor-Centricity: The Secret Sauce
  4. Making Your Next Issue Great

PLUS — Bonuses and extras that will help you put your knowledge to work right away. You’ll be fully equipped to write, design, and produce a newsletter that does the job!

“Our donor newsletter went from making zero to becoming a license to print money. It now outperforms our appeals.”

Making Money With Your Donor Newsletter is a self-paced course and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 4
CFRE Points: 10
Beginner-Intermediate
tom ahern
JOIN NOW
Direct Mail Course Logo

7 Steps To Creating Record-Smashing Direct Mail

Know the exact steps for creating record-breaking, nonprofit direct mail campaigns that will take your fundraising to a new level. This fundraising training course is your quick path to mastery with solid, real-life tactics and principles for direct mail fundraising that does the job. Taught by Jeff Brooks, who brings his 30-years of experience raising millions through the mail to you!

This course is a step-by-step guide that will make your direct mail appeals easy! Discover the labor-savers and workarounds. Avoid the mistakes that almost everyone makes. From the outer envelope to the most unusual “lift” piece, you’ll know what to do, and how to do it.

You will learn how to create direct mail that will have your donors giving … giving joyfully … and giving again — like never before.

If you’re a beginner… you will learn all the nonprofit communications essentials you need to get started and be successful right away. If you are an experienced fundraiser… you will gain insights that will save you time and money — and boost your results.

Four modules will help to make your direct mail work wonders:

  1. The Foundation of Success: Before You Start
  2. The Heart of Direct Mail: The Letter and Reply Coupon
  3. Everything Else That Makes Your Mail Sing: The Outer Envelope and More
  4. After You Mail: What You Need to Know About Thanking Donors and Other Next Steps

PLUS — Bonuses and extras designed to help you put your knowledge to work right away.

“I thought I was doing pretty well after taking a few courses and reading books, but after training with Jeff everything changed. And when I put my refreshed and much grown knowledge into practice, the result was the best appeal I’ve ever written which raised around $100K in a month from an audience of 9K people.”

read more...
Modules: 4
CFRE Points: 10
Beginner-Intermediate
jeff brooks
JOIN NOW

This is a self-paced course and is exclusively available to members. Get the best fundraising training for nonprofits. You can trust Moceanic for superior fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

Alena Plavsic
Aid Foundation, Russian Orthodox Church Outside Russia

Don’t waste another minute and do the Supporter Connection Survey course now. It will be worth your time and money and WILL pay itself back. The benefits are huge, and it’s really helped us up our game across our entire direct mail portfolio.

I think we’ve seen the potential that the survey has, and we’ve only scratched the surface, but we know it’s going to grow year on year.

Katherine Richards
International Aid – New Zealand

Hi Friends! I wanted to share how we used a match to help raise $120,000 TODAY at our fundraising event. This is 4x our day of ask totals from last year and is in addition to our table sponsorships.

We used language from the Matched Giving Magic workshop, and a really strong appeal (cover the cost of food at our family shelter for a year) to create a wonderful opportunity for the event attendees.

I knew the challenge would be a great offer, but the results far exceeded my hopes. Thank you!!

Alexis Arnold
Social Services – USA

The Supporter Connection Survey Course transformed Judy Elliott’s fundraising and her career:

Sean Triner shares his approach to mid-level donor fundraising and what you’ll learn in the Mid-Value Donor Super Course:

If you’ve ever struggled with direct mail fundraising, such as writing a charity letter asking for donations, you are in the right place. Creating nonprofit direct mail appeal letters, newsletters, and surveys can be confusing.

When you join The Fundraisingology Lab by Moceanic, you’ll know the exact steps for creating a donor-focused, record-breaking direct mail fundraising piece! You’ll get a direct mail marketing course with extensive training on best practices — and examples too. You’ll have a blueprint for all your nonprofit communications including the know-how to create nonprofit direct mail appeal letters and newsletters that raise more money!

Often new fundraisers and pros alike are not sure how to make their direct mail fundraising efforts more effective. They might read a blog post every now and then on direct mail fundraising best practice to get some tips. Or, they look at some examples but are not sure how to apply strategies to their own campaign and organization.

The problem is trying to figure out how to put the direct mail fundraising best practice pieces together to create a compelling charity letter asking for donations that tells the right stories, touches donors’ hearts, and inspires giving.

With a direct mail marketing course and other fundraising courses online, you’ll be on your way to creating a donor-centric charity letter asking for donations that will give your entire fundraising a boost. Get all of this and more you when you become a member of The Fundraisingology Lab by Moceanic.

Access the full catalog of fundraising courses and workshops, including a direct mail marketing course — and, ongoing support from the experts. Plus: connect with the most generous community of fundraisers. You’ll benefit from lots of practical fundraising training and loads of examples.

Get the best fundraising training and the support you need to connect with your donors… grow your income… and master your career. Check out The Fundraisingology Lab by Moceanic and start reaching your fundraising goals today.

Courses

Moceanic Brand Workshop Logo

Build A Fundraising Brand That Raises More Money

Learn how to build a donor-focused nonprofit brand that raises more money — and avoid the costly mistakes most rebrands make.

Make your brand a powerful fundraising asset — not a silent income killer. In this practical, myth-busting workshop, Jeff Brooks — author of The Money-Raising Nonprofit Brand — shows you how to build a fundraising brand that boosts revenue instead of draining it.

Branding doesn’t have to be the enemy of fundraising. But too often, nonprofit rebrands lead to confusion, lost donors, and painful drops in income. This training gives you the tools to prevent that — and the mindset to use fundraising brand strategies as a vehicle for donor connection, not slick visuals that push donors away.

Here’s what you’ll learn:

  • What a nonprofit brand really is — and what it isn’t
  • Why most branding rules (logos, fonts, taglines) don’t raise money — and what does
  • The surprising damage rebrands can do — from revenue loss to donor attrition
  • How to use offers as the foundation of your fundraising brand
  • How to build a clear, actionable Fundraising Brand Guide that anyone on your team can follow

PLUS — get the editable Moceanic Fundraising Brand Guide Template so you can build your own donor-first brand strategy right away.
This self-paced workshop is exclusively available to members of The Fundraisingology Lab by Moceanic. Join now for access to the best fundraising training and tools.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
jeff brooks
JOIN NOW
feature image with starburst

Crisis Fundraising in the Face of Inflation, Recession, and Other Storms

Practical crisis fundraising strategies for uncertain times. Includes tools for inflation, crisis fundraising appeals, direct mail decline, and COVID-era emergency donor communications.

Discover practical crisis fundraising strategies that help you stay strong — no matter what’s happening in the world. This practical and timely “super-course” brings together multiple Moceanic workshops and expert voices to help you raise more in the face of economic uncertainty, rapid change, and unexpected global events.

Whether you’re navigating inflation, losing longtime fundraising channels, or recovering from the ripple effects of a crisis like COVID-19 through emergency fundraising efforts, this collection of trainings gives you the tools, clarity, and donor-centered strategy to move forward with confidence.

You’ll get access to:

Fundraising in the Face of Inflation, Recession, and Other Storms — with Sean Triner

Learn how to avoid panic cuts, build resilience, and lead with growth-focused strategies — including crisis fundraising appeals, matching gifts, bequests, and monthly giving.

Panel Discussion: The End of Mail? (New Zealand Edition) — with Robyn Tane, Fiona McPhee, and Sean Triner

Explore the shifting role of direct mail and what it means for donor engagement and income in an evolving media landscape.

The End of Checks/Cheques Workshop — with Fiona McPhee

Get practical advice for transitioning donors away from checks and toward sustainable giving methods, while preserving trust and connection.

COVID-19 and Your Fundraising

Legacy trainings from the early days of the pandemic — still packed with timeless guidance on communicating with donors during a crisis, building trust, and keeping generosity flowing under pressure.

You’ll also get tools and templates, including:

  • A proven crisis fundraising appeal starter template
  • Bonus cheat sheets, donor call tips, and communication guides

This collection of workshops is designed to help you weather any storm — and emerge even stronger.

Whether you’re facing economic uncertainty, a sudden drop in giving, or navigating crisis fundraising, this collection equips you to respond with clarity and confidence.

It’s all self-paced and available exclusively to members of The Fundraisingology Lab by Moceanic. Get the best fundraising training for uncertain times, and be ready for whatever comes next.

read more...
Modules: 1
CFRE Points: 1
Intermediate-Advanced
sean triner jeff brooks
JOIN NOW
You Should Test It Graphic

You Should Test It!

It seems like everyone says you should test your fundraising messages. But should you? Find out if testing is right for your nonprofit organization. Jeff Brooks will share some inconvenient truths about testing and how to best optimize your fundraising.

In this fundraising workshop, you’ll discover:

  • Why testing matters in fundraising
  • What A/B testing is
  • What you can (and can’t) learn from testing
  • Whether you (yes, YOU) can test anything
  • How to read your test results

You’ll also find out the reasons NOT to test and what things you shouldn’t waste your time testing. It’s all right here in this insightful workshop!

And like everything we do at The Fundraisingology Lab, we aim to give you all the tools you need to take your fundraising to the next level. You can trust Moceanic for top notch nonprofit communications and fundraising courses online.

This is a self-paced workshop and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
jeff brooks
JOIN NOW
Moceanic CopyClinic CourseLogo

Fundraisingology Copy Clinics

These hugely popular copy review workshops offer members a personalized and objective critique of their appeal letters — taking them from GOOD to GREAT! Members receive helpful, actionable tips from the experts in a compassionate environment.

If you’d like to give your appeal the best chance at immediately increasing revenue for your next appeal, the Fundraisingology Copy Clinics are for YOU! Make your next appeal letter pack stronger with an objective review.

The Fundraisingology Copy Clinics happen periodically during the year. You can also watch recordings of previous clinics to learn the common mistakes fundraisers make when writing appeals — and how to fix them!

The copy clinics are available exclusively to members. You can trust Moceanic for outstanding nonprofit communications and fundraising courses online.

Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1.5
Beginner-Advanced
Presenter Image Julie Cooper jeff brooks
JOIN NOW
Moceanic FundraisersBlueprint

The Fundraisers Blueprint to Double Year-End Donations Without Spending More Money

Year-end donations are critical for your organization. On average, nonprofits typically bring in over one-third of their revenue during the end of the year. In this workshop, you’ll discover how to maximize gifts without having to find more budget!

You may feel behind, overwhelmed, and unprepared for your year-end fundraising projects. All of this leads to more stress for you. And stress in fundraising makes everything so much harder.

That’s why this workshop will show you exactly where you can be going with your year-end fundraising. It’s the blueprint you need that could change everything for you.

Here’s what this fundraising training workshop will do for you:

  • It will help you discover the 3 strategies used to generate millions in revenue for nonprofits all around the world.
  • It will show you which donors and activities to focus on to transform your fundraising and maximize your results.
  • You’ll see the shockingly easy big picture that will align all your hard work to make the next year-end season your best one ever!

You can trust Moceanic for excellent nonprofit communications and fundraising courses online. This workshop is available exclusively to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1.5
Beginner-Intermediate
sean triner
JOIN NOW
Moceanic PlanningHub

The Planning Hub

Need help with your fundraising planning? You’ve come to the right place! In the Planning Hub, you’ll find fillable and auto-calculating Excel spreadsheets, communications calendars, handy templates, and more. You’ll also access videos that will take you step-by-step through each of the resources found in the hub.

The Planning Hub is a collection of valuable planning resources for you. Inside, you’ll discover:

  • Your 3D Fundraising Sense-Check that helps you calculate how much money you could realistically raise. This super-useful tool will guide you through researching the fundraising potential for your organization. In a few easy steps, you’ll be able to look at your fundraising in context!
  • Your Communications Calendar helps you know what fundraising pieces you should send to your donors and when — and how it can be sustainable for your workload. The toolkit contains a PDF guide, a fillable Excel spreadsheet, and two short explainer videos to help you make the most of the calendar!

The Planning Hub just keeps growing as more helpful fundraising tools are added. Don’t miss this valuable resource inside The Fundraisingology Lab by Moceanic.

These timesaving tools will help your fundraising planning so you can raise more money for your cause. You can trust Moceanic for excellent nonprofit communications and fundraising courses online.

The Planning Hub is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

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Modules: 1
CFRE Points: 0
Beginner-Advanced
christiana stergiou sean triner
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Moceanic CourseLogos ThankYouLetter

How to Write Your Best Ever Donation Thank You Letter Every Time

You can conquer the craft of great thank-you letter writing with this inspirational workshop. You’ll find no boilerplate or blather here — only practical, proven advice you can use the very same day! Make any donation thank-you stand out and speak to your donor’s heart.

In one single workshop, Lisa Sargent will walk you through all the ingredients you need to build your best-ever donation thank-you letter – every time – by post or by email.
In this workshop, you’ll discover:

  • The 6 building blocks to create a thank-you letter
  • How to make any donation thank-you stand out
  • Easy and meaningful ways to connect to your donors

PLUS — A bonus thank-you letter template, a swipe file of phrases to use, and a checklist for your thank-you letter!

Kindle good feelings by showing how the donor’s gift is helping in emotional, inspiring ways. You can trust Moceanic for superior nonprofit communications and fundraising courses online.

This is a self-paced workshop and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

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Modules: 1
CFRE Points: 1
Beginner-Intermediate
lisa sargent
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Metrics and Measures workshop

Metrics and Measures

This series of two 60-minute workshops will give you the metrics and measures you need for your boss and board. This special fundraising training will give you a range of numbers, calculations, and reports in a way that is easy to understand and super useful. For fundraising geeks and non-geeks alike. With Sean Triner.

In this workshop, you’ll discover:

  • Top level numbers to share with your board
  • How to count your donors properly
  • What fundraisers need to focus on more than ROI
  • How to measure the likelihood of someone donating and the likely size of their gift
  • Metrics for key appeals, campaigns, basic digital, donor acquisition, monthly giving retention, major donor, bequests — and much more

PLUS — Bonus “Your Data Snapshot” spreadsheet that helps you calculate the important numbers to present to your boss and board.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

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Modules: 2
CFRE Points: 1
Intermediate-Advanced
sean triner
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Donor Care Letters With Love Square

Donor Care Letters with Love

This 60-minute workshop will help you get started with donor care letters. In this fundraising training, you’ll find out if these highly personalized direct mail letters are right for you (and your donors). And you’ll have the basics you need to get started with your very own donor care letter. With Sean Triner.

In this workshop, you’ll discover:

  • What a donor care letter is, if you should send one, who to send it to, and how to create one
  • How this tool can raise more money for your cause by increasing the lifetime contributions by the recipient
  • The elements of your donor care letter pack
  • What to say in your letter and how to say it

PLUS — Bonus workbook with a guide and checklists — and many examples of well-executed donor care letters.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

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Modules: 1
CFRE Points: 1
Beginner-Intermediate
sean triner
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Matched Giving Magic

Matched Giving Magic

This 60-minute workshop will help you get started with matched giving for your next appeal or campaign. After this fundraising training, you’ll be ready to create your first matched giving appeal… or improve your existing matched giving projects. And your donors will love the opportunity to create more impact with their donations. With Jeff Brooks.

In this workshop, you’ll discover:

  • What a match offer is and how you get one
  • Four ingredients of a successful match offer
  • How to show donors what the gift does and how it multiplies
  • The ins and outs of a matched offer in a direct mail pack
  • Tactics to improve your matched offer’s success

PLUS — Bonus templates and spreadsheets — and loads of examples of matched giving appeals and results from our members.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

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Modules: 1
CFRE Points: 1
Beginner-Intermediate
jeff brooks
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Good Better Best Integrated Campaign

Good, Better, Best: Transform Your Best Appeal into a High-Powered Integrated Campaign

This 60-minute how-to workshop will help you boost your appeal by integrating direct mail, email, and telephone fundraising. You’ll even get a campaign timeline that you can use to get started straight away. This fundraising training will help you make the most of each campaign. With Jeff Brooks.

In this workshop, you’ll discover:

  • How to turn a strong direct mail appeal into a powerful integrated campaign
  • A step-by-step plan for your campaign that will help you stay focused
  • What to do — and what not to do — with your integrated campaign
  • Three elements to add to your campaign to make it stronger… more successful!

PLUS — Bonus campaign guide and planner so that you can make sure you stay on track and maximize your results.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of fundraising courses and workshops. Click the button to check out The Fundraisingology Lab by Moceanic.

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Modules: 1
CFRE Points: 1
Beginner-Intermediate
jeff brooks
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Moceanic Storytelling Course

Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling

Find and tell the right stories to inspire your donors to give again and again. In this nonprofit storytelling course taught by expert Jeff Brooks, you’ll discover how to spot a great story — and find the workarounds when you don’t have one. You’ll know how to get the right information even when it’s hard to find. Plus, in this fundraising training, you’ll learn the writing tips that bring your stories to life.

Stories have incredible power to move people to action. But not every story does the job. In fact, even well-written and interesting stories can be irrelevant to your donors, leaving them not one bit more likely to give than they were before. Understanding the ins and outs of fundraising stories will give your entire nonprofit communications a boost.

In this fundraising storytelling course, you’ll discover Jeff Brooks’ eye-opening secrets for telling stories that reach donors’ hearts and minds, inspiring them to care and motivating them to give. Even if you think you have no stories to tell, you’ll discover how to encourage the miracle of charitable giving.

Whether you are new to fundraising, an experienced writer, or in charge of approving fundraising writing, this course will equip you to make the right decisions.

Four example-packed modules will show you how to find the right story that moves donors’ hearts and minds and inspires them to give:

  1. What is a Story?
  2. The Donor’s Story
  3. Powerful Copywriting that Makes your Stories Sing
  4. Getting the Story

PLUS — Bonuses, extras, and nonprofit storytelling examples that will help you put your knowledge to work right away finding and telling those winning stories.

“Jeff Brooks is America’s top fundraising writer.”

Tom Ahern

Based on more than 30 years writing fundraising stories, this fundraising training for nonprofits is a true practitioner’s guide to masterful nonprofit storytelling.

You can trust Moceanic for in-depth, real-world and practical fundraising courses online. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

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Modules: 4
CFRE Points: 12
Beginner-Intermediate
jeff brooks
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Making Money Donor Newsletter

Making Money With Your Donor Newsletter

Create a donor newsletter that will raise more money! You’ll also improve donor retention and engagement. In this fundraising training course, Tom Ahern will show you how to do it… guiding you step-by-step through the exciting process of turning your newsletter into a revenue-generating powerhouse.

This power-packed course will show you the proven secrets that can transform your newsletter — and your entire fundraising program.

Fundraisers around the world use this formula to produce donor-focused newsletters that raise a lot of money. But more importantly, they cement their relationships with donors who will stick around for the long term.

If this formula helps your newsletter produce double, triple, even TEN times the revenue it did in the past, you won’t be the first. Smart fundraisers are putting Tom Ahern’s proven formula to work every day, all over the world — and reaping the benefits.

Four modules will show you how to make your newsletter a money-maker that donors love:

  1. Building Successful Newsletters
  2. Are You Telling All Your Stories?
  3. Donor-Centricity: The Secret Sauce
  4. Making Your Next Issue Great

PLUS — Bonuses and extras that will help you put your knowledge to work right away. You’ll be fully equipped to write, design, and produce a newsletter that does the job!

“Our donor newsletter went from making zero to becoming a license to print money. It now outperforms our appeals.”

Making Money With Your Donor Newsletter is a self-paced course and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

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Modules: 4
CFRE Points: 10
Beginner-Intermediate
tom ahern
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Direct Mail Course Logo

7 Steps To Creating Record-Smashing Direct Mail

Know the exact steps for creating record-breaking, nonprofit direct mail campaigns that will take your fundraising to a new level. This fundraising training course is your quick path to mastery with solid, real-life tactics and principles for direct mail fundraising that does the job. Taught by Jeff Brooks, who brings his 30-years of experience raising millions through the mail to you!

This course is a step-by-step guide that will make your direct mail appeals easy! Discover the labor-savers and workarounds. Avoid the mistakes that almost everyone makes. From the outer envelope to the most unusual “lift” piece, you’ll know what to do, and how to do it.

You will learn how to create direct mail that will have your donors giving … giving joyfully … and giving again — like never before.

If you’re a beginner… you will learn all the nonprofit communications essentials you need to get started and be successful right away. If you are an experienced fundraiser… you will gain insights that will save you time and money — and boost your results.

Four modules will help to make your direct mail work wonders:

  1. The Foundation of Success: Before You Start
  2. The Heart of Direct Mail: The Letter and Reply Coupon
  3. Everything Else That Makes Your Mail Sing: The Outer Envelope and More
  4. After You Mail: What You Need to Know About Thanking Donors and Other Next Steps

PLUS — Bonuses and extras designed to help you put your knowledge to work right away.

“I thought I was doing pretty well after taking a few courses and reading books, but after training with Jeff everything changed. And when I put my refreshed and much grown knowledge into practice, the result was the best appeal I’ve ever written which raised around $100K in a month from an audience of 9K people.”

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Modules: 4
CFRE Points: 10
Beginner-Intermediate
jeff brooks
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Reviews

Videos

The Supporter Connection Survey Course transformed Judy Elliott’s fundraising and her career:

Sean Triner shares his approach to mid-level donor fundraising and what you’ll learn in the Mid-Value Donor Super Course:

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The Fundraisingology Lab by Moceanic offers smart fundraisers like you training that will help you connect with your donors, increase your income, and master your career.

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