Step-by-Step Training in Direct Mail Fundraising

If you’ve ever struggled with direct mail fundraising, such as writing a charity letter asking for donations, you are in the right place. Creating nonprofit direct mail appeal letters, newsletters, and surveys can be confusing.

When you join The Fundraisingology Lab by Moceanic, you’ll know the exact steps for creating a donor-focused, record-breaking direct mail fundraising piece! You’ll get a direct mail marketing course with extensive training on best practices — and examples too. You’ll have a blueprint for all your nonprofit communications including the know-how to create nonprofit direct mail appeal letters and newsletters that raise more money!

Often new fundraisers and pros alike are not sure how to make their direct mail fundraising efforts more effective. They might read a blog post every now and then on direct mail fundraising best practice to get some tips. Or, they look at some examples but are not sure how to apply strategies to their own campaign and organization.

The problem is trying to figure out how to put the direct mail fundraising best practice pieces together to create a compelling charity letter asking for donations that tells the right stories, touches donors’ hearts, and inspires giving.

With a direct mail marketing course and other fundraising courses online, you’ll be on your way to creating a donor-centric charity letter asking for donations that will give your entire fundraising a boost. Get all of this and more you when you become a member of The Fundraisingology Lab by Moceanic.

Access the full catalog of fundraising courses and workshops, including a direct mail marketing course — and, ongoing support from the experts. Plus: connect with the most generous community of fundraisers. You’ll benefit from lots of practical fundraising training and loads of examples.

Get the best fundraising training and the support you need to connect with your donors… grow your income… and master your career. Check out The Fundraisingology Lab by Moceanic and start reaching your fundraising goals today.

Metrics and Measures workshop

Metrics and Measures

This series of two 60-minute workshops will give you the metrics and measures you need for your boss and board. This special fundraising training will give you a range of numbers, calculations, and reports in a way that is easy to understand and super useful. For fundraising geeks and non-geeks alike. With Sean Triner.

In this workshop, you’ll discover:

  • Top level numbers to share with your board
  • How to count your donors properly
  • What fundraisers need to focus on more than ROI
  • How to measure the likelihood of someone donating and the likely size of their gift
  • Metrics for key appeals, campaigns, basic digital, donor acquisition, monthly giving retention, major donor, bequests — and much more

PLUS — Bonus “Your Data Snapshot” spreadsheet that helps you calculate the important numbers to present to your boss and board.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 2
CFRE Points: 1
Beginner-Advanced
sean triner
Donor Care Letters With Love Square

Donor Care Letters with Love

This 60-minute workshop will help you get started with donor care letters. In this fundraising training, you’ll find out if these highly personalized direct mail letters are right for you (and your donors). And you’ll have the basics you need to get started with your very own donor care letter. With Sean Triner.

In this workshop, you’ll discover:

  • What a donor care letter is, if you should send one, who to send it to, and how to create one
  • How this tool can raise more money for your cause by increasing the lifetime contributions by the recipient
  • The elements of your donor care letter pack
  • What to say in your letter and how to say it

PLUS — Bonus workbook with a guide and checklists — and many examples of well-executed donor care letters.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 1
CFRE Points: 1
Beginner-Intermediate
sean triner
Matched Giving Magic

Matched Giving Magic

This 60-minute workshop will help you get started with matched giving for your next appeal or campaign. After this fundraising training, you’ll be ready to create your first matched giving appeal… or improve your existing matched giving projects. And your donors will love the opportunity to create more impact with their donations. With Jeff Brooks.

In this workshop, you’ll discover:

  • What a match offer is and how you get one
  • Four ingredients of a successful match offer
  • How to show donors what the gift does and how it multiplies
  • The ins and outs of a matched offer in a direct mail pack
  • Tactics to improve your matched offer’s success

PLUS — Bonus templates and spreadsheets — and loads of examples of matched giving appeals and results from our members.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 1
CFRE Points: 1
Beginner-Intermediate
jeff brooks
Good Better Best Integrated Campaign

Good, Better, Best: Transform Your Best Appeal into a High-Powered Integrated Campaign

This 60-minute how-to workshop will help you boost your appeal by integrating direct mail, email, and telephone fundraising. You’ll even get a campaign timeline that you can use to get started straight away. This fundraising training will help you make the most of each campaign. With Jeff Brooks.

In this workshop, you’ll discover:

  • How to turn a strong direct mail appeal into a powerful integrated campaign
  • A step-by-step plan for your campaign that will help you stay focused
  • What to do — and what not to do — with your integrated campaign
  • Three elements to add to your campaign to make it stronger… more successful!

PLUS — Bonus campaign guide and planner so that you can make sure you stay on track and maximize your results.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of fundraising courses and workshops. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 1
CFRE Points: 1
Beginner-Intermediate
jeff brooks
Moceanic Storytelling Course

Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling

Find and tell the right stories to inspire your donors to give again and again. In this nonprofit storytelling course taught by expert Jeff Brooks, you’ll discover how to spot a great story — and find the workarounds when you don’t have one. You’ll know how to get the right information even when it’s hard to find. Plus, in this fundraising training, you’ll learn the writing tips that bring your stories to life.

Stories have incredible power to move people to action. But not every story does the job. In fact, even well-written and interesting stories can be irrelevant to your donors, leaving them not one bit more likely to give than they were before. Understanding the ins and outs of fundraising stories will give your entire nonprofit communications a boost.

In this fundraising storytelling course, you’ll discover Jeff Brooks’ eye-opening secrets for telling stories that reach donors’ hearts and minds, inspiring them to care and motivating them to give. Even if you think you have no stories to tell, you’ll discover how to encourage the miracle of charitable giving.

Whether you are new to fundraising, an experienced writer, or in charge of approving fundraising writing, this course will equip you to make the right decisions.

Four example-packed modules will show you how to find the right story that moves donors’ hearts and minds and inspires them to give:

  1. What is a Story?
  2. The Donor’s Story
  3. Powerful Copywriting that Makes your Stories Sing
  4. Getting the Story

PLUS — Bonuses, extras, and nonprofit storytelling examples that will help you put your knowledge to work right away finding and telling those winning stories.

“Jeff Brooks is America’s top fundraising writer.”

Tom Ahern

Based on more than 30 years writing fundraising stories, this fundraising training for nonprofits is a true practitioner’s guide to masterful nonprofit storytelling.

You can trust Moceanic for in-depth, real-world and practical fundraising courses online. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 4
CFRE Points: 12
Beginner-Intermediate
jeff brooks
Making Money Donor Newsletter

Making Money With Your Donor Newsletter

This power-packed course will show you the proven secrets that can transform your newsletter — and your entire fundraising program.

Fundraisers around the world use this formula to produce donor-focused newsletters that raise a lot of money. But more importantly, they cement their relationships with donors who will stick around for the long term.

If this formula helps your newsletter produce double, triple, even TEN times the revenue it did in the past, you won’t be the first. Smart fundraisers are putting Tom Ahern’s proven formula to work every day, all over the world — and reaping the benefits.

Four modules will show you how to make your newsletter a money-maker that donors love:

  1. Building Successful Newsletters
  2. Are You Telling All Your Stories?
  3. Donor-Centricity: The Secret Sauce
  4. Making Your Next Issue Great

PLUS — Bonuses and extras that will help you put your knowledge to work right away. You’ll be fully equipped to write, design, and produce a newsletter that does the job!

“Our donor newsletter went from making zero to becoming a license to print money. It now outperforms our appeals.”

Executive Director of a $60 million refugee aid charity

Get ready to take your fundraising to a new level with Making Money With Your Donor Newsletter — one of many fundraising courses online from Moceanic. If you need help with strategic communications for nonprofit organizations, Moceanic can be your guide.

Making Money With Your Donor Newsletter is a self-paced course and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 4
CFRE Points: 10
Beginner-Intermediate
tom ahern
Direct Mail Course Logo

7 Steps To Creating Record-Smashing Direct Mail

Know the exact steps for creating record-breaking, nonprofit direct mail campaigns that will take your fundraising to a new level. This fundraising training course is your quick path to mastery with solid, real-life tactics and principles for direct mail fundraising that does the job. Taught by Jeff Brooks, who brings his 30-years of experience raising millions through the mail to you!

This course is a step-by-step guide that will make your direct mail appeals easy! Discover the labor-savers and workarounds. Avoid the mistakes that almost everyone makes. From the outer envelope to the most unusual “lift” piece, you’ll know what to do, and how to do it.

You will learn how to create direct mail that will have your donors giving … giving joyfully … and giving again — like never before.

If you’re a beginner… you will learn all the nonprofit communications essentials you need to get started and be successful right away. If you are an experienced fundraiser… you will gain insights that will save you time and money — and boost your results.

Four modules will help to make your direct mail work wonders:

  1. The Foundation of Success: Before You Start
  2. The Heart of Direct Mail: The Letter and Reply Coupon
  3. Everything Else That Makes Your Mail Sing: The Outer Envelope and More
  4. After You Mail: What You Need to Know About Thanking Donors and Other Next Steps

PLUS — Bonuses and extras designed to help you put your knowledge to work right away.

“I thought I was doing pretty well after taking a few courses and reading books, but after training with Jeff everything changed. And when I put my refreshed and much grown knowledge into practice, the result was the best appeal I’ve ever written which raised around $100K in a month from an audience of 9K people.”

Alena Plavsic, Aid Foundation, Russian Orthodox Church Outside Russia

This is a self-paced course and is exclusively available to members. Get the best fundraising training for nonprofits. You can trust Moceanic for superior fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 4
CFRE Points: 10
Beginner-Intermediate
jeff brooks

If you’ve ever struggled with direct mail fundraising, such as writing a charity letter asking for donations, you are in the right place. Creating nonprofit direct mail appeal letters, newsletters, and surveys can be confusing.

When you join The Fundraisingology Lab by Moceanic, you’ll know the exact steps for creating a donor-focused, record-breaking direct mail fundraising piece! You’ll get a direct mail marketing course with extensive training on best practices — and examples too. You’ll have a blueprint for all your nonprofit communications including the know-how to create nonprofit direct mail appeal letters and newsletters that raise more money!

Often new fundraisers and pros alike are not sure how to make their direct mail fundraising efforts more effective. They might read a blog post every now and then on direct mail fundraising best practice to get some tips. Or, they look at some examples but are not sure how to apply strategies to their own campaign and organization.

The problem is trying to figure out how to put the direct mail fundraising best practice pieces together to create a compelling charity letter asking for donations that tells the right stories, touches donors’ hearts, and inspires giving.

With a direct mail marketing course and other fundraising courses online, you’ll be on your way to creating a donor-centric charity letter asking for donations that will give your entire fundraising a boost. Get all of this and more you when you become a member of The Fundraisingology Lab by Moceanic.

Access the full catalog of fundraising courses and workshops, including a direct mail marketing course — and, ongoing support from the experts. Plus: connect with the most generous community of fundraisers. You’ll benefit from lots of practical fundraising training and loads of examples.

Get the best fundraising training and the support you need to connect with your donors… grow your income… and master your career. Check out The Fundraisingology Lab by Moceanic and start reaching your fundraising goals today.

Courses

Metrics and Measures workshop

Metrics and Measures

This series of two 60-minute workshops will give you the metrics and measures you need for your boss and board. This special fundraising training will give you a range of numbers, calculations, and reports in a way that is easy to understand and super useful. For fundraising geeks and non-geeks alike. With Sean Triner.

In this workshop, you’ll discover:

  • Top level numbers to share with your board
  • How to count your donors properly
  • What fundraisers need to focus on more than ROI
  • How to measure the likelihood of someone donating and the likely size of their gift
  • Metrics for key appeals, campaigns, basic digital, donor acquisition, monthly giving retention, major donor, bequests — and much more

PLUS — Bonus “Your Data Snapshot” spreadsheet that helps you calculate the important numbers to present to your boss and board.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 2
CFRE Points: 1
Beginner-Advanced
sean triner
Donor Care Letters With Love Square

Donor Care Letters with Love

This 60-minute workshop will help you get started with donor care letters. In this fundraising training, you’ll find out if these highly personalized direct mail letters are right for you (and your donors). And you’ll have the basics you need to get started with your very own donor care letter. With Sean Triner.

In this workshop, you’ll discover:

  • What a donor care letter is, if you should send one, who to send it to, and how to create one
  • How this tool can raise more money for your cause by increasing the lifetime contributions by the recipient
  • The elements of your donor care letter pack
  • What to say in your letter and how to say it

PLUS — Bonus workbook with a guide and checklists — and many examples of well-executed donor care letters.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 1
CFRE Points: 1
Beginner-Intermediate
sean triner
Matched Giving Magic

Matched Giving Magic

This 60-minute workshop will help you get started with matched giving for your next appeal or campaign. After this fundraising training, you’ll be ready to create your first matched giving appeal… or improve your existing matched giving projects. And your donors will love the opportunity to create more impact with their donations. With Jeff Brooks.

In this workshop, you’ll discover:

  • What a match offer is and how you get one
  • Four ingredients of a successful match offer
  • How to show donors what the gift does and how it multiplies
  • The ins and outs of a matched offer in a direct mail pack
  • Tactics to improve your matched offer’s success

PLUS — Bonus templates and spreadsheets — and loads of examples of matched giving appeals and results from our members.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 1
CFRE Points: 1
Beginner-Intermediate
jeff brooks
Good Better Best Integrated Campaign

Good, Better, Best: Transform Your Best Appeal into a High-Powered Integrated Campaign

This 60-minute how-to workshop will help you boost your appeal by integrating direct mail, email, and telephone fundraising. You’ll even get a campaign timeline that you can use to get started straight away. This fundraising training will help you make the most of each campaign. With Jeff Brooks.

In this workshop, you’ll discover:

  • How to turn a strong direct mail appeal into a powerful integrated campaign
  • A step-by-step plan for your campaign that will help you stay focused
  • What to do — and what not to do — with your integrated campaign
  • Three elements to add to your campaign to make it stronger… more successful!

PLUS — Bonus campaign guide and planner so that you can make sure you stay on track and maximize your results.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of fundraising courses and workshops. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 1
CFRE Points: 1
Beginner-Intermediate
jeff brooks
Moceanic Storytelling Course

Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling

Find and tell the right stories to inspire your donors to give again and again. In this nonprofit storytelling course taught by expert Jeff Brooks, you’ll discover how to spot a great story — and find the workarounds when you don’t have one. You’ll know how to get the right information even when it’s hard to find. Plus, in this fundraising training, you’ll learn the writing tips that bring your stories to life.

Stories have incredible power to move people to action. But not every story does the job. In fact, even well-written and interesting stories can be irrelevant to your donors, leaving them not one bit more likely to give than they were before. Understanding the ins and outs of fundraising stories will give your entire nonprofit communications a boost.

In this fundraising storytelling course, you’ll discover Jeff Brooks’ eye-opening secrets for telling stories that reach donors’ hearts and minds, inspiring them to care and motivating them to give. Even if you think you have no stories to tell, you’ll discover how to encourage the miracle of charitable giving.

Whether you are new to fundraising, an experienced writer, or in charge of approving fundraising writing, this course will equip you to make the right decisions.

Four example-packed modules will show you how to find the right story that moves donors’ hearts and minds and inspires them to give:

  1. What is a Story?
  2. The Donor’s Story
  3. Powerful Copywriting that Makes your Stories Sing
  4. Getting the Story

PLUS — Bonuses, extras, and nonprofit storytelling examples that will help you put your knowledge to work right away finding and telling those winning stories.

“Jeff Brooks is America’s top fundraising writer.”

Tom Ahern

Based on more than 30 years writing fundraising stories, this fundraising training for nonprofits is a true practitioner’s guide to masterful nonprofit storytelling.

You can trust Moceanic for in-depth, real-world and practical fundraising courses online. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 4
CFRE Points: 12
Beginner-Intermediate
jeff brooks
Making Money Donor Newsletter

Making Money With Your Donor Newsletter

This power-packed course will show you the proven secrets that can transform your newsletter — and your entire fundraising program.

Fundraisers around the world use this formula to produce donor-focused newsletters that raise a lot of money. But more importantly, they cement their relationships with donors who will stick around for the long term.

If this formula helps your newsletter produce double, triple, even TEN times the revenue it did in the past, you won’t be the first. Smart fundraisers are putting Tom Ahern’s proven formula to work every day, all over the world — and reaping the benefits.

Four modules will show you how to make your newsletter a money-maker that donors love:

  1. Building Successful Newsletters
  2. Are You Telling All Your Stories?
  3. Donor-Centricity: The Secret Sauce
  4. Making Your Next Issue Great

PLUS — Bonuses and extras that will help you put your knowledge to work right away. You’ll be fully equipped to write, design, and produce a newsletter that does the job!

“Our donor newsletter went from making zero to becoming a license to print money. It now outperforms our appeals.”

Executive Director of a $60 million refugee aid charity

Get ready to take your fundraising to a new level with Making Money With Your Donor Newsletter — one of many fundraising courses online from Moceanic. If you need help with strategic communications for nonprofit organizations, Moceanic can be your guide.

Making Money With Your Donor Newsletter is a self-paced course and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 4
CFRE Points: 10
Beginner-Intermediate
tom ahern
Direct Mail Course Logo

7 Steps To Creating Record-Smashing Direct Mail

Know the exact steps for creating record-breaking, nonprofit direct mail campaigns that will take your fundraising to a new level. This fundraising training course is your quick path to mastery with solid, real-life tactics and principles for direct mail fundraising that does the job. Taught by Jeff Brooks, who brings his 30-years of experience raising millions through the mail to you!

This course is a step-by-step guide that will make your direct mail appeals easy! Discover the labor-savers and workarounds. Avoid the mistakes that almost everyone makes. From the outer envelope to the most unusual “lift” piece, you’ll know what to do, and how to do it.

You will learn how to create direct mail that will have your donors giving … giving joyfully … and giving again — like never before.

If you’re a beginner… you will learn all the nonprofit communications essentials you need to get started and be successful right away. If you are an experienced fundraiser… you will gain insights that will save you time and money — and boost your results.

Four modules will help to make your direct mail work wonders:

  1. The Foundation of Success: Before You Start
  2. The Heart of Direct Mail: The Letter and Reply Coupon
  3. Everything Else That Makes Your Mail Sing: The Outer Envelope and More
  4. After You Mail: What You Need to Know About Thanking Donors and Other Next Steps

PLUS — Bonuses and extras designed to help you put your knowledge to work right away.

“I thought I was doing pretty well after taking a few courses and reading books, but after training with Jeff everything changed. And when I put my refreshed and much grown knowledge into practice, the result was the best appeal I’ve ever written which raised around $100K in a month from an audience of 9K people.”

Alena Plavsic, Aid Foundation, Russian Orthodox Church Outside Russia

This is a self-paced course and is exclusively available to members. Get the best fundraising training for nonprofits. You can trust Moceanic for superior fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

Modules: 4
CFRE Points: 10
Beginner-Intermediate
jeff brooks

Reviews

Videos

The Supporter Connection Survey Course transformed Judy Elliott’s fundraising and her career:

Sean Triner shares his approach to mid-level donor fundraising and what you’ll learn in the Mid-Value Donor Super Course:

Get practical training to take your fundraising to the next level.

The Fundraisingology Lab by Moceanic offers smart fundraisers like you training that will help you connect with your donors, increase your income, and master your career.

Menu