Holidays Archives

Donor Psychology: Why Thanksgiving Moves Donors

November 9, 2026

Jeff Brooks

Why does a donor give to your organization? Is it because your cause is important? Or because they believe your organization is competent and trustworthy? Or because you’ve offered them a way to make the world better that they understand,…

Your Year-End Fundraising Roadmap

October 12, 2026

Jeff Brooks

Donor Psychology

Don’t let the year-end rush catch you by surprise. It’s the most important and profitable time of year to be asking your donors to give, particularly for those of us in the USA. Here’s a roadmap of things you can do in the final…

How Holidays Can Make or Break Your Fundraising

October 5, 2026

Jeff Brooks

Donor Psychology

World Food Day is coming right up. If you are involved in food or nutrition, you simply must do a fundraising campaign for the occasion. Get right on it! Actually, no. Don’t do that. For almost everyone – including most of your donors – World…

How a Direct Mail Pack Can Double Year-End Revenue

September 28, 2026

Jeff Brooks

Donor Psychology

Imagine doubling your revenue on your next appeal. Not “doing a bit better than last year.” Double. It’s not dramatic. It’s the result of a direct mail approach that’s helped nonprofits double their appeal revenue, and in some cases done…

Why Donors Actually Give at Year-End

September 21, 2026

Sarah Lawson

Donor Psychology, Fundraising, Strategy

Ask a room of fundraisers why donations spike in December, and a lot will say the same thing: tax deductions. It’s a reasonable answer. It’s also mostly wrong. In the US, where December 31 is the tax deadline, only around…

Fundraisers: 3 Surprising Scary Halloween Monsters

October 24, 2022

Jeff Brooks

Demographics, Maths of Fundraising

When I was a kid, the main point of your Halloween costume was to be scary. That’s why we were ghosts, vampires, werewolves, and Richard Nixon. The kids showing up at my door on Halloween these days seem to have…

Things We Are Thankful for This Weird Year

November 16, 2020

Jeff Brooks

Thankfulness

The Thanksgiving holiday (this week in the US, last month in Canada, with other nations and cultures celebrating similar holidays at different times) is a special time for fundraisers. Because we live on thankfulness. Being thankful is good for you.…

Your Calendar for Successful Year-End Fundraising

August 31, 2020

Jeff Brooks

Fundraising

CLICK HERE to download this blog as a PDF: Your Calendar for Successful Year-End Fundraising. It’s time to get on top of your year-end fundraising. For many organizations, December is go big or go home time — the month that…

Pop Art Woman with Christmas Gift e1510632339324

Almost Everything I Know About Fundraising I Learned from Christmas Carols

December 16, 2019

Jeff Brooks

Fundraising

The Holidays are such a fun time of year. One of the best things, as far as I’m concerned, are the songs we sing during the Holidays. Sure, you’re pretty sick of them by the end of December, but they’re…

Holidays That Boost Donor Giving — and the Rest You Can Ignore

February 11, 2019

Jeff Brooks

Fundraising

I don’t want to dis on Valentine’s Day, but just a week later on February 23, it’s International Dog Biscuit Appreciation Day. And if you can stand all the excitement, February 26 is National Pistachio Day in the US, and…

The Fundraisingology Lab is open this week. Doors close Fri, Feb 20.

Donor Psychology: Why Thanksgiving Moves Donors

Your Year-End Fundraising Roadmap

How Holidays Can Make or Break Your Fundraising

How a Direct Mail Pack Can Double Year-End Revenue

Why Donors Actually Give at Year-End

Fundraisers: 3 Surprising Scary Halloween Monsters

Things We Are Thankful for This Weird Year

Your Calendar for Successful Year-End Fundraising

Almost Everything I Know About Fundraising I Learned from Christmas Carols

Holidays That Boost Donor Giving — and the Rest You Can Ignore

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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