Want to know something about donors? A large majority of them (around 70%) will give the same amount (or very close to it) every time they donate. The percentage of donors who upgrade to meaningfully higher levels is small. (But…
Read MoreIs This a Scary Monster for Halloween? Maybe Not So Much
You’ve probably seen the panic. Numerous sources, including Giving USA, The Nonprofit Times, and others have pointed out the steep drop in fundraising revenue between 2021 and 2022. Adjusted for inflation, revenue dropped 10.5% in the US. We’ve only seen…
Read MoreThe Overhead Myth, and the Pie Chart Solution
There’s a monster stalking the halls of nonprofit organizations around the world. Every day it smashes, tears, and crushes organizations’ ability to do their mission. The monster is an attitude: The less a charity spends on overhead, the better! It’s…
Read MoreHow to Respect Your Time, and Help Your Boss and Colleagues Respect It Too
You are more valuable than you’ve ever imagined. I’m not talking about your value as a unique human being living on this planet. In that sense, you’re infinitely valuable. I’m talking about your value as a professional fundraiser, as measured…
Read MoreFundraisers: 3 Surprising Scary Halloween Monsters
When I was a kid, the main point of your Halloween costume was to be scary. That’s why we were ghosts, vampires, werewolves, and Richard Nixon. The kids showing up at my door on Halloween these days seem to have…
Read MoreWhat Behavioral Science Tells Us about Stories and Math in Fundraising
Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for free at Encourage Generosity. For nonprofit managers, numbers are important. Numbers define success or failure. Numbers keep the lights…
Read MoreHow to Measure What Matters in Fundraising
They say you get more of whatever you measure. It’s especially true in fundraising. But it’s easier said than done. There are a lot of things you could be measuring in fundraising. Not all of them are equally important. Some…
Read MoreVIDEO: How Focus on ROI Can Hobble Your Fundraising
I hate to admit it, but a lot of what it takes to be smart about fundraising means doing mathematics. Not my best subject. Fortunately, it’s not super-hard math. And fortunately, we have math geeks like Sean to help us…
Read MoreWhat NEVER to Cut from the Fundraising Budget — and What’s Okay to Cut
Sooner or later in almost every fundraiser’s life the memo comes: You must cut your fundraising budget! It’s probably not a good move, because fundraising is the lifeblood of most organizations. But let’s be realistic — when times are tough,…
Read MoreShould You Dive into Direct Mail? Here’s What You Need to Know First
You’ve heard the news: Direct Mail is not dead. In fact, it’s still where much of the action is for fundraisers. Does that mean your organisation should dive into Direct Mail if you are not already doing it? Maybe. I’m…
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- How to Respect Your Time, and Help Your Boss and Colleagues Respect It Too 3 comments | by Jeff Brooks
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- Worried about “donor as hero” fundraising? Here’s another way to think about it 1 comment | by June Steward
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