Maths of Fundraising Archives

VIDEO: How Much Do YOU Cost Your Organisation?

November 9, 2018

Should you write that appeal? Plan that event? Make those phone calls? Or would it be smarter to outsource it? There’s an amazingly easy way to calculate that. In this short video, I’ll show how an astoundingly complex bundle of…

How Cost-Effectiveness Could Destroy Your Charity

July 23, 2018

Sean Triner

Cost of Fundraising, Sean Triner

Write down these three things: Your favourite charity — not the one you work for How you support that charity (monthly gift, volunteer, occasional donation) Why you support them Here’s mine: My favourite charity: The Sumba Foundation How I support…

Domino's Pizza learned and put to work in their marketing.

VIDEO: How to Use — or Misuse Donor Lifetime Value

July 2, 2018

Jeff Brooks

Adrian Sargeant, Jeff Brooks, Pareto Principle

Professor Adrian Sargeant of The Philanthropy Centre, talks about Donor Lifetime Value – an important measurement that can vastly improve your fundraising if you use it well… or dig you into a very deep hole if you use it poorly!…

The Challenge with the Phone and Fundraising

November 27, 2017

Sean Triner

Pareto Phone, Phone, Rich Fox, Sean Triner, Social Call, Telephone

No Comments

The telephone is one of the most important tools fundraisers have. It truly is a wonderful machine, because it allows us to speak with our lovely donors for little cost. But there’s a problem. Quite often we simply can’t get…

Who is Most Likely to Give You $5,000?

October 23, 2017

Sean Triner

Pareto Fundraising, Sean Triner

No Comments

Quiz question: Who is most likely to donate $5,000? Picture this scenario. You have two donors. Donor A Kate (and her husband, Clarke). In their mid 40’s, with two kids. They donate automatically every month through their credit card. They…

The Missing Millions in YOUR Charity’s Database

October 18, 2017

Sean Triner

You could be raising a lot more money than you are. Maybe millions more. Where are these missing millions? In your database. Really. It’s the money people would donate if only you gave them the right opportunity. The problem is…

Make More for Your Cause with the Pareto Principle

Finding Your Best Donors with the Secret of “Pareto Squared”

October 10, 2017

Sean Triner

Pareto Principle, Pareto Squared, Sean Triner

No Comments

If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…

The Maths of Mid-Value Donors

October 4, 2017

Sean Triner

Firstly, well done for reading past the title of this article. The word Math can scare many fundraisers away. But you and I know that any serious fundraiser needs to understand the numbers behind fundraising. And this is rather easy…

Sorry Darling, Not Everyone Wants a Relationship With You

October 4, 2017

Sean Triner

Pareto Principle, Sean Triner, Stewardship, Supporter Care, Thanking

No Comments

It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…

Really Integrating Direct Mail with Major Donors and Bequests

September 26, 2017

Sean Triner

Integration, Pareto Fundraising, Phone, Roger Craver, Sean Triner, Telephone, The Agitator

No Comments

I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…

VIDEO: How Much Do YOU Cost Your Organisation?

How Cost-Effectiveness Could Destroy Your Charity

VIDEO: How to Use — or Misuse Donor Lifetime Value

Who is Most Likely to Give You $5,000?

The Missing Millions in YOUR Charity’s Database

Finding Your Best Donors with the Secret of “Pareto Squared”

The Maths of Mid-Value Donors

Sorry Darling, Not Everyone Wants a Relationship With You

Really Integrating Direct Mail with Major Donors and Bequests

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don’t want to miss out.

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2

REGISTER HERE!

100% FREE ONLINE WORKSHOP

Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

REGISTER HERE!

SIGN UP FOR FREE FUNDRAISING TIPS

Nearly every single tip we give you could make your cause more money. You don’t want to miss out.

SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2