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Moceanic blog post

How to Measure What Matters in Fundraising

June 6, 2022
Jeff Brooks
Fundraising, Maths of Fundraising
They say you get more of whatever you measure. It’s especially true in fundraising. But it’s easier said than done. There are a lot of things you could be measuring in fundraising. Not all of them are equally important. Some…
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VIDEO How Focus on ROI Can Hobble Your Fundraising

VIDEO: How Focus on ROI Can Hobble Your Fundraising

October 12, 2020
Jeff Brooks
Maths of Fundraising
I hate to admit it, but a lot of what it takes to be smart about fundraising means doing mathematics. Not my best subject. Fortunately, it’s not super-hard math. And fortunately, we have math geeks like Sean to help us…
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What NEVER to Cut from Fundraising

What NEVER to Cut from the Fundraising Budget — and What’s Okay to Cut

January 6, 2020
Jeff Brooks
Fundraising, Maths of Fundraising
Sooner or later in almost every fundraiser’s life the memo comes: You must cut your fundraising budget! It’s probably not a good move, because fundraising is the lifeblood of most organizations. But let’s be realistic — when times are tough,…
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Pop Art Surprised Businessman e1517479584911

Should You Dive into Direct Mail? Here’s What You Need to Know First

December 9, 2019
Sean Triner
Direct Mail, Maths of Fundraising
You’ve heard the news: Direct Mail is not dead. In fact, it’s still where much of the action is for fundraisers. Does that mean your organisation should dive into Direct Mail if you are not already doing it? Maybe. I’m…
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Pop Art Astronaut holding money

VIDEO: How Much Do You Cost?

September 9, 2019
Sean Triner
Maths of Fundraising
Too often we treat the time of fundraising professionals like you as if it’s a free resource. But it’s not at all free. In fact, it’s the most precious and irreplaceable resource you have. And when you put a dollar…
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pop art tools in hand repair 123rf

6 Ways to Measure Your Fundraising to Understand Your Donors

June 3, 2019
Fiona McPhee
Maths of Fundraising
I love data. Please don’t worry about me, I also like skiing, Star Wars, sneakers, dancing, and playing Lego with my daughter. I also really like people-watching. I can easily spend hours watching people and pondering why they are where…
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pop art alarm clock e1541662892489

VIDEO: How Much Do YOU Cost Your Organisation?

November 9, 2018
Sean Triner
Maths of Fundraising
Should you write that appeal? Plan that event? Make those phone calls? Or would it be smarter to outsource it? There’s an amazingly easy way to calculate that. In this short video, I’ll show how an astoundingly complex bundle of…
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Pop Art Businessman watered money dollars from a watering can

How Cost-Effectiveness Could Destroy Your Charity

July 23, 2018
Sean Triner
Maths of Fundraising
Write down these three things: Your favourite charity — not the one you work for How you support that charity (monthly gift, volunteer, occasional donation) Why you support them Here’s mine: My favourite charity: The Sumba Foundation How I support…
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Domino's Pizza learned and put to work in their marketing.

VIDEO: How to Use — or Misuse Donor Lifetime Value

July 2, 2018
Jeff Brooks
Maths of Fundraising
Professor Adrian Sargeant of The Philanthropy Centre, talks about Donor Lifetime Value – an important measurement that can vastly improve your fundraising if you use it well… or dig you into a very deep hole if you use it poorly!…
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Pop Art Woman talking on phone e1511128330370

The Challenge with the Phone and Fundraising

November 27, 2017
Sean Triner
Major and Mid Value Donors, Maths of Fundraising, Monthly Giving
The telephone is one of the most important tools fundraisers have. It truly is a wonderful machine, because it allows us to speak with our lovely donors for little cost. But there’s a problem. Quite often we simply can’t get…
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Popular Posts

  • How Greed Can Undermine Your Monthly Giving Program 3 comments | by Erica Waasdorp
  • VIDEO: How Much Do YOU Cost Your Organisation? 2 comments | by Sean Triner
  • When Someone in Your Organization HATES Fundraising: 4 Ways to Win Them Over 2 comments | by Jeff Brooks
  • For Fundraising Excellence, Rely on Expertise, Not Opinions 2 comments | by Simone Joyaux
  • The Strange Survey Question that Can Help You Uncover Your “Hidden” Major Donors 2 comments | by Jeff Brooks

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