Maths of Fundraising Archives

Fundraisers: 3 Surprising Scary Halloween Monsters

October 24, 2022

Jeff Brooks

When I was a kid, the main point of your Halloween costume was to be scary. That’s why we were ghosts, vampires, werewolves, and Richard Nixon. The kids showing up at my door on Halloween these days seem to have…

What Behavioral Science Tells Us about Stories and Math in Fundraising

July 18, 2022

Russell James

Maths of Fundraising, Storytelling

Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for free at Encourage Generosity. For nonprofit managers, numbers are important. Numbers define success or failure. Numbers keep the lights…

How to Measure What Matters in Fundraising

June 6, 2022

Jeff Brooks

Fundraising, Maths of Fundraising

They say you get more of whatever you measure. It’s especially true in fundraising. But it’s easier said than done. There are a lot of things you could be measuring in fundraising. Not all of them are equally important. Some…

VIDEO: How Focus on ROI Can Hobble Your Fundraising

October 12, 2020

Jeff Brooks

Maths of Fundraising

I hate to admit it, but a lot of what it takes to be smart about fundraising means doing mathematics. Not my best subject. Fortunately, it’s not super-hard math. And fortunately, we have math geeks like Sean to help us…

What NEVER to Cut from the Fundraising Budget — and What’s Okay to Cut

January 6, 2020

Jeff Brooks

Fundraising, Maths of Fundraising

Sooner or later in almost every fundraiser’s life the memo comes: You must cut your fundraising budget! It’s probably not a good move, because fundraising is the lifeblood of most organizations. But let’s be realistic — when times are tough,…

Pop Art Surprised Businessman e1517479584911

Should You Dive into Direct Mail? Here’s What You Need to Know First

December 9, 2019

Sean Triner

Direct Mail, Maths of Fundraising

You’ve heard the news: Direct Mail is not dead. In fact, it’s still where much of the action is for fundraisers. Does that mean your organisation should dive into Direct Mail if you are not already doing it? Maybe. I’m…

VIDEO: How Much Do You Cost?

September 9, 2019

Sean Triner

Maths of Fundraising

Too often we treat the time of fundraising professionals like you as if it’s a free resource. But it’s not at all free. In fact, it’s the most precious and irreplaceable resource you have. And when you put a dollar…

6 Ways to Measure Your Fundraising to Understand Your Donors

June 3, 2019

Fiona McPhee

Maths of Fundraising

I love data. Please don’t worry about me, I also like skiing, Star Wars, sneakers, dancing, and playing Lego with my daughter. I also really like people-watching. I can easily spend hours watching people and pondering why they are where…

VIDEO: How Much Do YOU Cost Your Organisation?

November 9, 2018

Sean Triner

Maths of Fundraising

Should you write that appeal? Plan that event? Make those phone calls? Or would it be smarter to outsource it? There’s an amazingly easy way to calculate that. In this short video, I’ll show how an astoundingly complex bundle of…

Pop Art Businessman watered money dollars from a watering can

How Cost-Effectiveness Could Destroy Your Charity

July 23, 2018

Sean Triner

Maths of Fundraising

Write down these three things: Your favourite charity — not the one you work for How you support that charity (monthly gift, volunteer, occasional donation) Why you support them Here’s mine: My favourite charity: The Sumba Foundation How I support…

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Fundraisers: 3 Surprising Scary Halloween Monsters

What Behavioral Science Tells Us about Stories and Math in Fundraising

How to Measure What Matters in Fundraising

VIDEO: How Focus on ROI Can Hobble Your Fundraising

What NEVER to Cut from the Fundraising Budget — and What’s Okay to Cut

Should You Dive into Direct Mail? Here’s What You Need to Know First

VIDEO: How Much Do You Cost?

6 Ways to Measure Your Fundraising to Understand Your Donors

VIDEO: How Much Do YOU Cost Your Organisation?

How Cost-Effectiveness Could Destroy Your Charity

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Now is the time to jump on board to get even smarter about your fundraising

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New York: 3:30pm Thursday, Aug 23
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