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Last Years Appeal Best Ever. This Years Appeal More Than DOUBLE that

Last Year’s Appeal: Best Ever. This Year’s Appeal: More Than DOUBLE that!

Fundraising Training Needs
Kristen Brown, Associate Director at the Wyoming Outdoor Council, wasn’t sure if joining The Fundraisingology Lab by Moceanic was worthwhile. “I’d tried a few other trainings,” she says, “and I was hesitant to try another resource, so I put it…
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How I Succeeded Wildly at My First Ever Fundraising Campaign

How I Succeeded Wildly at My First-Ever Fundraising Campaign

Fundraising Training Needs
Your organization has never done a fundraising appeal before. You have a core of supporters who follow and love your work, but you’ve never actually asked them for money. Now you need to ask. Scary? Just ask Patricia Mackenzie, Development…
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Pop Art Woman Glasses OMG

Shocker: The Biggest Problem in Fundraising

Boards and Fundraising, Trends
You spoke, I listened, and you freaked me out a little! I’ve been in the fundraising space for a long time — approaching 30 years. That’s enough time to get married, have a couple of kids, and raise them into…
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Pop Art Oops

“Sign the Enclosed Placenta”: The Weird Power of Errors in Fundraising

Donor Psychology
Don’t you hate making errors? They make you look and feel stupid. But errors are funny things. It’s impossible to predict what damage they’ll do. Surprisingly often, they hurt your pride a lot more than they hurt anything else. We…
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A Moment of Change – From Jeff Brooks

Fundraising
Remember that scene in The Wizard of Oz when Dorothy’s house is finally dropped to earth by the tornado, and she cautiously opens the door to see where she is? As the door opens, you see outside — and it’s blazing with saturated, bright…
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Digital Fundraising Beyond Doggies and Dolphins

Digital Fundraising, Trends
The Soi Dog Foundation and Australia for Dolphins have had enormous success in global fundraising using the digital ‘multi-step’ approach. Although based in Thailand and Australia respectively, the two charities fundraised globally with shocking images, which helped them get traction.…
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Who Needs a Funny New Word? Well, You and I Do!

Fundraising
Moceanic: It’s about love, depth, and how together we are going to change the world by changing the way we do fundraising. I’m really grateful to you for reading my articles. It’s your comments, feedback, and participation that gave me…
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