Digital Fundraising Beyond Doggies and Dolphins

The Soi Dog Foundation and Australia for Dolphins have had enormous success in global fundraising using the digital ‘multi-step’ approach.

Although based in Thailand and Australia respectively, the two charities fundraised globally with shocking images, which helped them get traction.

But what about the rest of us charities? Well, we can learn from these superstars – they have both been very generous in sharing what they’ve learned.

In terms of ‘shareability’ mental health may at first feel like it sits at the other extreme – but Australian mental health agency Lifeline doesn’t hold back.

With the help of Pareto Fundraising they launched a campaign asking people to sign a petition, make a donation and become a monthly giver. I became a supporter too – they do a fantastic job and I used to work at a mental health charity.

Julie Kirby from Lifeline told me:

“The campaign has really resonated with the Australian public, and using Facebook and email to supporters has helped make two big achievements possible (our new phone support service Text4Good and new suicide prevention trial sites).

Working with Pareto Fundraising and Pareto Phone we were able to secure 1083 wonderful new regular givers and 827 new cash donors as well!”

Their latest great stewardship email is below.

A multi-step digital approach is a great option for many charities that need to find new monthly givers – with the added benefit of engaging lots of people beyond donations too.

If you are interested and needing a digital approach to find new donors and engaging lots of people beyond donations, then you need to watch this 9 min 30 sec video on Fast Tips for Fundraising on Facebook.

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