Where do BIG donors come from?
This might surprise you: Your next generation of mega-donors are not hiding out at the country club or in CEO suites at the tops of the tallest buildings in town. They may or may not be at those places. But…
Read More
Who is Most Likely to Give You $5,000?
Quiz question: Who is most likely to donate $5,000? Picture this scenario. You have two donors. Donor A Kate (and her husband, Clarke). In their mid 40’s, with two kids. They donate automatically every month through their credit card. They…
Read More
The Maths of Mid-Value Donors
Firstly, well done for reading past the title of this article. The word Math can scare many fundraisers away. But you and I know that any serious fundraiser needs to understand the numbers behind fundraising. And this is rather easy…
Read More
Really Integrating Direct Mail with Major Donors and Bequests
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
Read More
Your Definitive Guide To Face-To-Face Fundraising
Please click here to get a PDF of Your Definitive Guide to Face-to-Face Fundraising sent to your inbox. Face-to-face has been a great way to find new supporters and raise money. But is ‘face-to-face’ monthly giving acquisition a worthy strategy…
Read More
How Many Times Can You Mail Your Donors Before They Rise Up And Kill You?
So how often should you mail? Pareto Fundraising, the company I co-founded before Moceanic, looks at data and tries to work out what the optimum communications program should be to maximise lifetime value from donors. Donors are very expensive to…
Read More
How the Way You Measure Success Can Shape Your Organization’s Future
When corporations fail to invest in their future, we shake our heads and wonder why they’re so shortsighted. Think of the once-important ice-delivery companies. They didn’t realize they were in the business of providing ice; they apparently thought they were…
Read More
Should My Pareto Score Worry Me?
Should you be concerned about your Pareto ‘score’? Following a post on Moceanic Facebook about the Pareto Principle, Daniel Peyton from Habitat for Humanity asked me if there was a Pareto split that a charity fundraiser should be concerned about. For…
Read More
Fundraising in Australia From Individuals: a Lovely Infographic
Every year loads of wonderful Australian and New Zealand charities collaborate on learning about their market together. Here is the infographic summary for Australia. Useful abroad too! And if you are based in Australia or New Zealand, click here to…
Read More
