Is your organization looking for a fundamental, game-changing shift in how you raise funds? I wish you the best. I hope you find it. But let me tell you something not to do in your search for transformation by sharing…
What’s the best way to get donations from people under 40 years old? Wait until they are over 40. No, I’m not making a joke. With rare exceptions, people under 40 are not a priority for fundraising approaches. They are…
By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…
What’s the best way to get donations from people under 40 years old? Wait until they are over 40. With rare exceptions, little strategic money is donated by people under 40. Even face to face – aimed at Gen X…
We all want younger donors. But is it worth the investment? Certainly, it is for donors around the 40-year-old mark – face to face (direct dialogue) has done really well there getting millions of people around that age to give. But…
