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Just How “Different” Are Your Donors, Really?

Demographics
Here’s the most true and untrue statement in fundraising: “Our donors are different from other donors.” Yes, they really are different. And no, they are not! They are both unique and typical. Okay, it may sound like I’m talking out…
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Pop Art Halloween

Fundraisers: 3 Surprising Scary Halloween Monsters

Demographics, Maths of Fundraising
When I was a kid, the main point of your Halloween costume was to be scary. That’s why we were ghosts, vampires, werewolves, and Richard Nixon. The kids showing up at my door on Halloween these days seem to have…
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Pop Art telephone

The Fundraiser’s Practical Guide to Older Donors: 3 Things You Need to Know

Demographics
One of the most difficult things about fundraising is the gap between most fundraisers and most donors. (If you are in your 50s or later, you probably already know what I’m going to say in this post.) Ours is a…
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The 3 Audiences for All Fundraising

The 3 Audiences for All Fundraising — Ignore at Your Own Risk!

Branding, Demographics
You’ve heard this quote, attributed to American department store magnate and later Postmaster General for the US Postal Service, John Wanamaker: “Half my advertising spend is wasted; the trouble is, I don’t know which half.”  A pretty amazing insight. And…
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Pop Art Young Man Jumping for Joy

Get Me Some Young Donors Right NOW!

Demographics
Chances are, the average age of your donors is notably high. That’s how it is for almost every nonprofit on the planet. It’s a result mainly of the way the human brain works, often enhanced by economic and cultural forces.…
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My Biggest Fundraising Disaster: The Sad Tale of the Cynical Humanitarians

My Biggest Fundraising Disaster: The Sad Tale of the Cynical Humanitarians

Demographics
Is your organization looking for a fundamental, game-changing shift in how you raise funds? I wish you the best. I hope you find it. But let me tell you something not to do in your search for transformation by sharing…
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Pop Art Millennials party dancing e1521411436406

What Millennials Can Do for Your Organisation (or rather, What Millennials Can Do TO Your Organisation)

Demographics
What’s the best way to get donations from people under 40 years old? Wait until they are over 40. No, I’m not making a joke. With rare exceptions, people under 40 are not a priority for fundraising approaches. They are…
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Gift

Thank You For ‘Hanging Out’ With Me

Trends, Branding, Demographics, Direct Mail, Donor Love
By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…
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Donate

The Digital Fundraising Tipping Point

Demographics, Direct Mail
Why is the this the first fundraising article featuring Matt Damon and Rachel Weisz, Simon Pegg and Uma Thurman, Naomi Campbell and Sean Triner? It is not that they are all fundraisers.  Nor is it the case that they have…
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Charity

The Best Way To Get Donations From Under 40s…

Demographics, Monthly Giving
What’s the best way to get donations from people under 40 years old? Wait until they are over 40.  With rare exceptions, little strategic money is donated by people under 40. Even face to face – aimed at Gen X…
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