SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

There’s a new word for us fundraisers that I just love. It’s not in the dictionary (yet), but it can really help you do great work. It’s Thankuary. Thankuary is a period of time when smart fundraisers focus on thanking…

5 Ways Charitable Giving Is Good For Donors

November 2, 2020

Donor Love, Donor Psychology

I lost my Mom to Parkinson’s disease. It was a long and terrible struggle. Toward the end, I was her caregiver. I watched helplessly as the disease took more and more of her away — from herself and from the…

pop art thank you speech bubble from dreamstime e1558306072415

5 Donor Love Must-Do’s for the COVID-19 Crisis

June 15, 2020

Coronavirus, Donor Love

Think for a moment what it’s like to be a donor right now during this pandemic crisis… You are afraid — for your own health, your economic future, for your family and loved ones, for the world. You want to…

The 4 Pillars of Donor Love That Can Transform Your Fundraising

April 27, 2020

What exactly is Donor Love? It’s a term that gets thrown around a lot these days. It might sound like some kind of flower-power, flaky magic, wishful thinking term that doesn’t mean much at all. That’s not it. It’s a…

Put Donors First, Even When It Seems Like a Pain

December 30, 2019

Sean Triner

I wanted to give a fairly large gift to a charity I admire. And I wanted to put it on my American Express card. You see, I have an annual budget that I like to donate, and I want it…

While You’re Feeling Thankful, Remember Your Donors

November 25, 2019

They say one of the keys to a happy, successful life is to cultivate an attitude of thankfulness. That’s one of the reasons the US holiday of Thanksgiving is so wonderful. Being thankful is good for your personal life ……

Pop Art Senior Woman Riding Scooter e1570866857578

2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing

I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…

Pop Art man jumping with phone e1561507618663

4 Ways to Secure That All-Important Second Gift

September 2, 2019

Direct Mail, Donor Care, Donor Love

I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…

5 Tips and Tricks to Loving Your Donors

July 8, 2019