SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

They say one of the keys to a happy, successful life is to cultivate an attitude of thankfulness. That’s one of the reasons the US holiday of Thanksgiving is so wonderful. Being thankful is good for your personal life ……

2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing

I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…

4 Ways to Secure That All-Important Second Gift

September 2, 2019

Direct Mail, Donor Care, Donor Love

I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…

5 Tips and Tricks to Loving Your Donors

July 8, 2019

For many years I gave to an organisation that organised an annual fun day for children with disabilities. The kids and their caregivers were hosted at a day-long party with activities, games and entertainment accessible to all. I have no…

5 Reasons You Must Invest in Donor Service

June 24, 2019

In the commercial world, there is no arguing that: Customer service has long been recognised as an incredibly important revenue driver. Excellent customer service vastly lowers churn rate (loss of customers). When complaints are handled well,  customers become more loyal than they were before…

The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

June 10, 2019

Direct Mail, Donor Care, Donor Love

I started my working life in customer service, selling women’s shoes. This had two major impacts on my life. I have a shoe addiction that appears to be incurable. I have always believed that understanding your customer leads to the best…

20 Donor-Centric Things You Can Do to Raise More Money — Now and for Years to Come

April 29, 2019

Donor Love, Newsletters

I know everyone says you should be “donor centric.” It’s obvious, right? But what exactly does it mean to be donor-centric? Well, it’s not just a touchy-feely attitude. It’s a lot of actions — most of them seemingly quite small…

7 Common-Sense Ways to Love Your Donors

April 29, 2019

Donor Love, Newsletters

Thanking donors is the best and easiest way to improve your overall fundraising results. Here are some ways you can show your donors the love by thanking them: Thank donors promptly. Don’t let weeks (or hours if it’s online) go…

VIDEO: How a Supporter Connection Survey Transformed Our Fundraising

March 18, 2019