Donor Love Archives

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5 Donor Love Must-Do’s for the COVID-19 Crisis

June 15, 2020

Think for a moment what it’s like to be a donor right now during this pandemic crisis… You are afraid — for your own health, your economic future, for your family and loved ones, for the world. You want to…

The 4 Pillars of Donor Love That Can Transform Your Fundraising

April 27, 2020

Jeff Brooks

Donor Love

What exactly is Donor Love? It’s a term that gets thrown around a lot these days. It might sound like some kind of flower-power, flaky magic, wishful thinking term that doesn’t mean much at all. That’s not it. It’s a…

Put Donors First, Even When It Seems Like a Pain

December 30, 2019

Sean Triner

Donor Love

I wanted to give a fairly large gift to a charity I admire. And I wanted to put it on my American Express card. You see, I have an annual budget that I like to donate, and I want it…

While You’re Feeling Thankful, Remember Your Donors

November 25, 2019

Jeff Brooks

Donor Love

They say one of the keys to a happy, successful life is to cultivate an attitude of thankfulness. That’s one of the reasons the US holiday of Thanksgiving is so wonderful. Being thankful is good for your personal life ……

Pop Art Senior Woman Riding Scooter e1570866857578

2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019

Fiona McPhee

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing

I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…

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4 Ways to Secure That All-Important Second Gift

September 2, 2019

Fiona McPhee

Direct Mail, Donor Care, Donor Love

I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…

5 Tips and Tricks to Loving Your Donors

July 8, 2019

Fiona McPhee

Donor Love

For many years I gave to an organisation that organised an annual fun day for children with disabilities. The kids and their caregivers were hosted at a day-long party with activities, games and entertainment accessible to all. I have no…

5 Reasons You Must Invest in Donor Service

June 24, 2019

Fiona McPhee

Donor Love

In the commercial world, there is no arguing that: Customer service has long been recognised as an incredibly important revenue driver. Excellent customer service vastly lowers churn rate (loss of customers). When complaints are handled well,  customers become more loyal than they were before…

Pop Art Businessman watered money dollars from a watering can

The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

June 10, 2019

Fiona McPhee

Direct Mail, Donor Care, Donor Love

I started my working life in customer service, selling women’s shoes. This had two major impacts on my life. I have a shoe addiction that appears to be incurable. I have always believed that understanding your customer leads to the best…

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20 Donor-Centric Things You Can Do to Raise More Money — Now and for Years to Come

April 29, 2019

Jeff Brooks

Donor Love, Newsletters

I know everyone says you should be “donor centric.” It’s obvious, right? But what exactly does it mean to be donor-centric? Well, it’s not just a touchy-feely attitude. It’s a lot of actions — most of them seemingly quite small…

5 Donor Love Must-Do’s for the COVID-19 Crisis

The 4 Pillars of Donor Love That Can Transform Your Fundraising

Put Donors First, Even When It Seems Like a Pain

While You’re Feeling Thankful, Remember Your Donors

2 Truths Your Donors Wish You Understood about Direct Mail

4 Ways to Secure That All-Important Second Gift

5 Tips and Tricks to Loving Your Donors

5 Reasons You Must Invest in Donor Service

The Most Important Gift from Your Donor – It’s the 2nd, Not the 1st!

20 Donor-Centric Things You Can Do to Raise More Money — Now and for Years to Come

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

SESSION OPTION 2:

New York: 8pm Thursday, Aug 23
Los Angeles: 5pm Thursday, Aug 23
Sydney: 10am Friday, Aug 24
Auckland: 12 Noon Friday, Aug 24
Times don’t suit? Check out Option 1

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SIGNUP FOR E-NEWS AND FREE FUNDRAISING TIPS

Nearly every single email can help you raise more money for your cause. You don't want to miss out.

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Dive Into Smarter Fundraising with Moceanic

Now is the time to jump on board to get even smarter about your fundraising

SESSION OPTION 1:

New York: 3:30pm Thursday, Aug 23 Los Angeles: 12:30pm Thursday, Aug 23 London: 8:30pm Thursday, Aug 23 Auckland: 7:30am Friday, Aug 24 Times don’t suit? Check out Option 2

REGISTER HERE!

New York: 3:30pm Thursday, Aug 23
Los Angeles: 12:30pm Thursday, Aug 23
London: 8:30pm Thursday, Aug 23
Auckland: 7:30am Friday, Aug 24
Times don’t suit? Check out Option 2