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How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

February 28, 2022
Julie Cooper
Donor Love, Writing
Here’s an important appeal-writing question from fundraiser Miriam: “All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better. That tenet goes against all our messaging, which…
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How to Put Donor Love to Work in Your Fundraising

April 19, 2021
Jeff Brooks
Donor Love
Donor love can transform your fundraising. And your fundraising career. But what do we mean by donor love? It’s a term that gets thrown around, but not often defined.  Donor love is simple and beautiful. It’s an approach to fundraising…
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Thankuary: Donor Love for the Win!

December 7, 2020
Jeff Brooks
Donor Love
There’s a new word for us fundraisers that I just love.  It’s not in the dictionary (yet), but it can really help you do great work. It’s Thankuary. Thankuary is a period of time when smart fundraisers focus on thanking…
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5 Ways Charitable Giving Is Good For Donors5 Ways Charitable Giving Is Good For Donors

5 Ways Charitable Giving Is Good For Donors

November 2, 2020
Jeff Brooks
Donor Love, Donor Psychology
I lost my Mom to Parkinson’s disease. It was a long and terrible struggle. Toward the end, I was her caregiver. I watched helplessly as the disease took more and more of her away — from herself and from the…
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5 Donor Love Must-Do’s for the COVID-19 Crisis

June 15, 2020
Fiona McPhee
Coronavirus, Donor Love
Think for a moment what it’s like to be a donor right now during this pandemic crisis… You are afraid — for your own health, your economic future, for your family and loved ones, for the world. You want to…
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The 4 Pillars of Donor Love That Can Transform Your Fundraising

April 27, 2020
Jeff Brooks
Donor Love
What exactly is Donor Love? It’s a term that gets thrown around a lot these days. It might sound like some kind of flower-power, flaky magic, wishful thinking term that doesn’t mean much at all. That’s not it. It’s a…
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Put Donors First, Even When It Seems Like a Pain

December 30, 2019
Sean Triner
Donor Love
I wanted to give a fairly large gift to a charity I admire. And I wanted to put it on my American Express card. You see, I have an annual budget that I like to donate, and I want it…
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Woman blue hair heart glasses

While You’re Feeling Thankful, Remember Your Donors

November 25, 2019
Jeff Brooks
Donor Love
They say one of the keys to a happy, successful life is to cultivate an attitude of thankfulness. That’s one of the reasons the US holiday of Thanksgiving is so wonderful. Being thankful is good for your personal life ……
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2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019
Fiona McPhee
Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing
I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…
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4 Ways to Secure That All-Important Second Gift

September 2, 2019
Fiona McPhee
Direct Mail, Donor Care, Donor Love
I met up with a fundraiser — let’s call him Brian — a couple of years ago to talk about the work my team had been doing for their donor acquisition program. The direct mail acquisition was doing really well.…
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Popular Posts

  • Are You Fundraising in the Right “World”? It Makes All the Difference! 4 comments | by Russell James
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  • Fundraising Story Goes from Good to GREAT [Case Study] 2 comments | by Jeff Brooks
  • VIDEO: How Much Do YOU Cost Your Organisation? 2 comments | by Sean Triner
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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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