Donor Love Archives

The “Magic Ingredient” for Successful Donor Journeys

March 24, 2025

Jeff Brooks

A few weeks ago, we looked at some of the ways you might welcome new donors to the relationship. (See How to Welcome Your New Donors so They’re Happy to Stay) You might call welcoming new donors the first step…

[Book Review] A Fundraising Classic Is Back – and Better Than Ever

November 11, 2024

Jeff Brooks

Books, Donor Love

Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money (3rd Edition) by Ken Burnett In 1992, I was about five years into my fundraising career, working at a largish fundraising agency. One thing we did right at that…

Donors Are Not You: A Guide to the Differences

July 22, 2024

Jeff Brooks

Donor Love, Writing

A long-ago mentor once told me that the entire problem with human relationships is this: We judge others by their actions, but we expect them to judge us by our intentions. “He did that hurtful thing because he’s a bad…

Discover the Power of Inclusive Fundraising for ALL Donors

February 26, 2024

Jeff Brooks

Demographics, Donor Love, Inclusivity

Here’s some good news for fundraisers: If you make your fundraising work for everyone, regardless of their visual acuity, reading ability, attention, or knowledge and expertise — you make it better for everyone else too. That means when you write,…

Donor-Centered Fundraising: What’s It About Really?

December 11, 2023

Jeff Brooks

Donor Love

What is donor-centered fundraising? It’s something that fundraising professionals talk about, but not everyone is clear about what it is. I want to share a definition of the practice from my perspective and opinion. It’s an approach to fundraising that…

Donors are from Mars, Nonprofits are from Venus: Here’s What You Can Do about it!

July 3, 2023

Alena Plavsic

Donor Love, Donor Psychology

Have you noticed that as soon as a human being starts working for a nonprofit, something changes in them? They start talking like robots, using lots of big words, and trying to sound as impressive as possible as if the…

3 Things that Disconnect Donors from Your Cause … and 4 That Connect Them

June 11, 2023

Sean Triner

Donor Love, Stewardship

What does it take for someone to decide to donate to your organisation? Connection. A sense that they are part of something that matters to them. A belief that their giving matters. The knowledge that they are known, appreciated, and…

How to Handle a “Demanding” Donor

April 24, 2023

Jeff Brooks

Donor Care, Donor Love

I used to have a mental picture of “difficult” major donors, based on horror stories I’d heard. I imagined a cigar-chomping business tycoon who wanted to use large donations to remake a nonprofit to fit his own preferred vision, not…

How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

February 28, 2022

Julie Cooper

Donor Love, Writing

Here’s an important appeal-writing question from fundraiser Miriam: “All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better. That tenet goes against all our messaging, which…

How to Put Donor Love to Work in Your Fundraising

April 19, 2021

Jeff Brooks

Donor Love

Donor love can transform your fundraising. And your fundraising career. But what do we mean by donor love? It’s a term that gets thrown around, but not often defined. Donor love is simple and beautiful. It’s an approach to fundraising…

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The “Magic Ingredient” for Successful Donor Journeys

[Book Review] A Fundraising Classic Is Back – and Better Than Ever

Donors Are Not You: A Guide to the Differences

Discover the Power of Inclusive Fundraising for ALL Donors

Donor-Centered Fundraising: What’s It About Really?

Donors are from Mars, Nonprofits are from Venus: Here’s What You Can Do about it!

3 Things that Disconnect Donors from Your Cause … and 4 That Connect Them

How to Handle a “Demanding” Donor

How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

How to Put Donor Love to Work in Your Fundraising

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