Donor Love Archives

How to Handle a “Demanding” Donor

April 24, 2023

Jeff Brooks

I used to have a mental picture of “difficult” major donors, based on horror stories I’d heard. I imagined a cigar-chomping business tycoon who wanted to use large donations to remake a nonprofit to fit his own preferred vision, not…

How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

February 28, 2022

Julie Cooper

Donor Love, Writing

Here’s an important appeal-writing question from fundraiser Miriam: “All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better. That tenet goes against all our messaging, which…

How to Put Donor Love to Work in Your Fundraising

April 19, 2021

Jeff Brooks

Donor Love

Donor love can transform your fundraising. And your fundraising career. But what do we mean by donor love? It’s a term that gets thrown around, but not often defined. Donor love is simple and beautiful. It’s an approach to fundraising…

Thankuary: Donor Love for the Win!

December 7, 2020

Jeff Brooks

Donor Love

There’s a new word for us fundraisers that I just love. It’s not in the dictionary (yet), but it can really help you do great work. It’s Thankuary. Thankuary is a period of time when smart fundraisers focus on thanking…

5 Ways Charitable Giving Is Good For Donors

November 2, 2020

Jeff Brooks

Donor Love, Donor Psychology

I lost my Mom to Parkinson’s disease. It was a long and terrible struggle. Toward the end, I was her caregiver. I watched helplessly as the disease took more and more of her away — from herself and from the…

pop art thank you speech bubble from dreamstime e1558306072415

5 Donor Love Must-Do’s for the COVID-19 Crisis

June 15, 2020

Fiona McPhee

Coronavirus, Donor Love

Think for a moment what it’s like to be a donor right now during this pandemic crisis… You are afraid — for your own health, your economic future, for your family and loved ones, for the world. You want to…

The 4 Pillars of Donor Love That Can Transform Your Fundraising

April 27, 2020

Jeff Brooks

Donor Love

What exactly is Donor Love? It’s a term that gets thrown around a lot these days. It might sound like some kind of flower-power, flaky magic, wishful thinking term that doesn’t mean much at all. That’s not it. It’s a…

Put Donors First, Even When It Seems Like a Pain

December 30, 2019

Sean Triner

Donor Love

I wanted to give a fairly large gift to a charity I admire. And I wanted to put it on my American Express card. You see, I have an annual budget that I like to donate, and I want it…

While You’re Feeling Thankful, Remember Your Donors

November 25, 2019

Jeff Brooks

Donor Love

They say one of the keys to a happy, successful life is to cultivate an attitude of thankfulness. That’s one of the reasons the US holiday of Thanksgiving is so wonderful. Being thankful is good for your personal life ……

Pop Art Senior Woman Riding Scooter e1570866857578

2 Truths Your Donors Wish You Understood about Direct Mail

November 4, 2019

Fiona McPhee

Creativity, Direct Mail, Donor Care, Donor Love, Donor Psychology, Writing

I am a Gen Xer. I am not the core target market for direct mail. In my early twenties I had to learn two lessons quickly in order to do my job as a Fundraising Appeal Manager. Lesson one: The…

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How to Handle a “Demanding” Donor

How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

How to Put Donor Love to Work in Your Fundraising

Thankuary: Donor Love for the Win!

5 Ways Charitable Giving Is Good For Donors

5 Donor Love Must-Do’s for the COVID-19 Crisis

The 4 Pillars of Donor Love That Can Transform Your Fundraising

Put Donors First, Even When It Seems Like a Pain

While You’re Feeling Thankful, Remember Your Donors

2 Truths Your Donors Wish You Understood about Direct Mail

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Jeff Brooks’ Webinar: Your Roadmap to Record-Smashing Direct Mail This Year End

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Auckland: 12 Noon Friday, Aug 24
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