Here’s some good news for fundraisers: If you make your fundraising work for everyone, regardless of their visual acuity, reading ability, attention, or knowledge and expertise — you make it better for everyone else too. That means when you write,…
Read MoreDonor-Centered Fundraising: What’s It About Really?
What is donor-centered fundraising? It’s something that fundraising professionals talk about, but not everyone is clear about what it is. I want to share a definition of the practice from my perspective and opinion. It’s an approach to fundraising that…
Read MoreDonors are from Mars, Nonprofits are from Venus: Here’s What You Can Do about it!
Have you noticed that as soon as a human being starts working for a nonprofit, something changes in them? They start talking like robots, using lots of big words, and trying to sound as impressive as possible as if the…
Read More3 Things that Disconnect Donors from Your Cause … and 4 That Connect Them
What does it take for someone to decide to donate to your organisation? Connection. A sense that they are part of something that matters to them. A belief that their giving matters. The knowledge that they are known, appreciated, and…
Read MoreHow to Handle a “Demanding” Donor
I used to have a mental picture of “difficult” major donors, based on horror stories I’d heard. I imagined a cigar-chomping business tycoon who wanted to use large donations to remake a nonprofit to fit his own preferred vision, not…
Read MoreHow to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals
Here’s an important appeal-writing question from fundraiser Miriam: “All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better. That tenet goes against all our messaging, which…
Read MoreHow to Put Donor Love to Work in Your Fundraising
Donor love can transform your fundraising. And your fundraising career. But what do we mean by donor love? It’s a term that gets thrown around, but not often defined. Donor love is simple and beautiful. It’s an approach to fundraising…
Read MoreThankuary: Donor Love for the Win!
There’s a new word for us fundraisers that I just love. It’s not in the dictionary (yet), but it can really help you do great work. It’s Thankuary. Thankuary is a period of time when smart fundraisers focus on thanking…
Read More5 Ways Charitable Giving Is Good For Donors
I lost my Mom to Parkinson’s disease. It was a long and terrible struggle. Toward the end, I was her caregiver. I watched helplessly as the disease took more and more of her away — from herself and from the…
Read More5 Donor Love Must-Do’s for the COVID-19 Crisis
Think for a moment what it’s like to be a donor right now during this pandemic crisis… You are afraid — for your own health, your economic future, for your family and loved ones, for the world. You want to…
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