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Week 4 Differences

Donors Are Not You: A Guide to the Differences

Donor Love, Writing
A long-ago mentor once told me that the entire problem with human relationships is this:  We judge others by their actions, but we expect them to judge us by our intentions. “He did that hurtful thing because he’s a bad…
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Pop art yellow yes

Discover the Power of Inclusive Fundraising for ALL Donors

Demographics, Donor Love, Inclusivity
Here’s some good news for fundraisers: If you make your fundraising work for everyone, regardless of their visual acuity, reading ability, attention, or knowledge and expertise — you make it better for everyone else too. That means when you write,…
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Pop Art red heart balloon

Donor-Centered Fundraising: What’s It About Really?

Donor Love
What is donor-centered fundraising? It’s something that fundraising professionals talk about, but not everyone is clear about what it is. I want to share a definition of the practice from my perspective and opinion. It’s an approach to fundraising that…
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Pop Art Astronaut with Planet

Donors are from Mars, Nonprofits are from Venus: Here’s What You Can Do about it!

Donor Love, Donor Psychology
Have you noticed that as soon as a human being starts working for a nonprofit, something changes in them? They start talking like robots, using lots of big words, and trying to sound as impressive as possible as if the…
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Pop Art three

3 Things that Disconnect Donors from Your Cause … and 4 That Connect Them

Donor Love, Stewardship
What does it take for someone to decide to donate to your organisation? Connection. A sense that they are part of something that matters to them. A belief that their giving matters. The knowledge that they are known, appreciated, and…
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How to Handle a “Demanding” Donor

How to Handle a “Demanding” Donor

Donor Care, Donor Love
I used to have a mental picture of “difficult” major donors, based on horror stories I’d heard.  I imagined a cigar-chomping business tycoon who wanted to use large donations to remake a nonprofit to fit his own preferred vision, not…
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Pop Art Theatrical masks Happy Sad

How to Balance Doom & Gloom with Happy and Hopeful in Your Fundraising Appeals

Donor Love, Writing
Here’s an important appeal-writing question from fundraiser Miriam: “All the fundraising appeal trainings I’ve attended say the best appeals talk about an immediate need, and the more dire it is, the better. That tenet goes against all our messaging, which…
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Pop Art African Woman Wow

How to Put Donor Love to Work in Your Fundraising

Donor Love
Donor love can transform your fundraising. And your fundraising career. But what do we mean by donor love? It’s a term that gets thrown around, but not often defined.  Donor love is simple and beautiful. It’s an approach to fundraising…
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Pop Art Thankuary

Thankuary: Donor Love for the Win!

Donor Love
There’s a new word for us fundraisers that I just love.  It’s not in the dictionary (yet), but it can really help you do great work. It’s Thankuary. Thankuary is a period of time when smart fundraisers focus on thanking…
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5 Ways Charitable Giving Is Good For Donors5 Ways Charitable Giving Is Good For Donors

5 Ways Charitable Giving Is Good For Donors

Donor Love, Donor Psychology
I lost my Mom to Parkinson’s disease. It was a long and terrible struggle. Toward the end, I was her caregiver. I watched helplessly as the disease took more and more of her away — from herself and from the…
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