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Jeff Brooks, Website

Making your website connect with donors and treat them as heroes are one of the most important things it can do. It can recruit new donors, bring in more donations, and cement your relationships with the donors you have. Yet…

VIDEO: Stupid Fundraising Sometimes Works

March 26, 2018

Creative, Examples of Good Fundraising, Jeff Brooks

Jeff dons his “mean teacher” costume to tell the smart fundraisers a secret about how to think about fundraising in a way that will keep you clear-headed, realistic, and open-minded. Don’t miss this important mini-lecture. It might be on the…

Sorry Darling, Not Everyone Wants a Relationship With You

October 4, 2017

Pareto Principle, Sean Triner, Stewardship, Supporter Care, Thanking

It’s a question that many fundraisers ask me about mid-value donors. And it’s one of the key things that came up at my webinar All About Mid-Value Donors yesterday: How can I identify those donors ‘worth’ an extra investment in time…

Why It’s Important to Love Fundraising

September 1, 2017

Emotion, Jeff Brooks

Like many Americans, I have an inexplicable love for baseball. One of my favorite things about baseball is how the players watch the game. When they aren’t on the field, they line up along the fence between the dugout and…

Six Steps to Make Your Communications Sticky

September 1, 2017

Chip and Dan Heath, Communications, Copywriting, Creative, Emotion, Fundraising Books, Jeff Brooks, Made to Stick, Sean Triner

How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…

Save the Snails Hyper-Personalisation In Action

August 16, 2017

Hyper-Personalisation, Sean Triner, Supporter Connection Survey

Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…

The Data Does Wonders, But Only If You Use It

August 15, 2017

Data, Sean Triner, Supporter Connection Survey

When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…

This Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising

August 1, 2017

Coaching+, Jeff Brooks, Supporter Connection Survey, Training

One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…

The Most Powerful Communication Tool: The Supporter Connection Survey

June 30, 2017